State of the College Student: How the Economy is Impacting Students

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QuestionPro Audience: Online Sample Made Easy

This infographic depicts how college students are faring in the current economic climate. The data is derived from a survey conducted by Campus Universe – an online panel of college students developed and managed by qSample.

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State of the College Student: How the Economy is Impacting Students

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In July 2017, North Korea announced that it had fired the first intercontinental ballistic missile capable of hitting the United States’ mainland. President Trump responded by using his favorite social media platform, claiming that the North Korean leader and its government had nothing better to do. Kim Jong-Un responded by accusing Trump of exhibiting “mentally deranged behavior.” The crisis has since taken a life of its own, leaving world leaders to fear the worse possible outcome. To understand what the general public thinks about this international crisis, QuestionPro Audience conducted a survey with more than 300 respondents from its general consumer panel. Respondents were asked a series of questions to gauge their perception and attitude towards this much critical topic. Our research shows that the public believes in a more optimistic approach. More than 70% of the respondents agree that the US should not go to war with North Korea. In contrast, 81% fear that North Korea would use nuclear weapons to attack the US, if ever necessary, and 87% fear that North Korea would use them on both the US and its allies.

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Millennials have both an interest in travel and the resources to plan a trip. However, the questions remain how often are they traveling and how are they spending their money on travel? qSample conducted a survey to understand millennials' travel spending habits. We surveyed over 400 respondents on their travel spending habits and confirmed that the shifting mindset on travel directly affected how they spend and travel frequencies.

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With a median household income of over $190,000 and a median net worth of $900,000, Ivy League graduates are an influential demographic that ought to be appealing to various marketers. Yet assuming “Ivies” are prosaic and entrenched in their fiefdoms is somewhat wrongheaded, particularly when data reveals the opposite. Ivy League graduates’ lifestyles are in many respects as dynamic and pioneering as those of Millennials. This is what qSample presents with its latest infographic, based on its EDU Intelligence series that can be found in The Growing Idealism of Ivy League Graduates. Ivy League graduates enjoy new and unknown travel destinations, experimenting with cutting-edge medicine, and intimately giving back to the community. And more.

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Here are just some of the amazing takeaways on millennials: – Expected to reach $200 billion in spending by 2017, the largest consumer generation in U.S. History. – 85% own smartphones. – One-fourth speaks a language other than English at home. – 77 million, making up approximately one-fourth of the U.S. population. They’re everywhere, and they are very plugged-in to their mobile devices – something qSample is very aware of as we specialize in mobile research. No matter where you are in market research, you might want to get plugged into millennials because sooner or later you will fall into their web.

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That and today’s college culture is addressed in this week’s infographic, from our primary research found in Are College Students More Stressed Out Than Ever? Youth may be wasted on the young, but college is perhaps wasted on those who are about to get schooled by the workforce. In between, we find some insights on Millennials, undergraduate habits, and stress in general…with our comical comic-book infographic.

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To qSample, understanding college students (and millennials) is vital; it is one of our propriety panels that serves many of our clients. Our Campus Universe initiative is utilized for varied studies from both academics and businesses. After all, Millennials are expected to reach $200 billion in spending by 2017, with a total of more than $1.4 trillion in spending power. It will be the largest consumer generation in U.S. history. Beyond buyer muscle, today’s young adults will be our politicians, celebrities (beyond social media), and parents.

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