3. Asian alliance Insurance PLC
• Historical Remarks
• 1999-launch of AAI plc with non Life insurance operations.
• 2000-Commencement of life Operations.
• 2002-AAI acquires 3% of the market share.
• 2006-Company achieves Rs.1 Billion mark in Gross profit.
4. Historical Remarks Cot.d ....,
• 2007-obtain a Rating for Its claim paying ability.
• 2009-Life segment Gross profit crosses 1 Billion mark.
• 2010-Oracle smart suite product was successfully
implemented and integrated with the frontend product Isis.
• 2011-Acquisition of the Company by Softlogic Group, A
diversified Conglomerate in strategic growth sectors.
8. segmentation of Srilankan Insurance Industry
Insurance Companies
Life
Family and children
Individual protection
Retirement plans
Loan protection
Non life
(General)
Motor and Non
motor
9. Target Areas of AAI
• Life Insurance Segment generated 2.1 Billion
Profits Out of 3.2 Billion Total Profits of AAI In
2012.
• So life Insurance Segment accounts almost
70% of its Bottom line.
• Only 30% Contribution From Non life Segment
(18% from Motor Insurance).
18. • Develop life Insurance Development Team.
Recommendations to improve
Positioning and brand equity
19. Point of parity
The product offering that are largely similar to
the offerings of like competitors
• Claim paying ability (Ratings)
• Insurance policies
• Tailor made life insurance policies
• Electronic claim processing system
20. Point of differences
product offering that are relatively distinct to
the offerings of like competitors.
Points which leads to long term competitive
advantage
22. Point of differences
• Alliance Pet Insurance
introduced the first time in insurance industry
pet is a member of the family
Rs. 20,000/- Medical and surgical cover for 21
specified illnesses
24. Point of differences
• ‘Asiri Alliance Medical insurance
Contract with Asiri and central hospitals plc.
An easy payment scheme .
Free access to the world’s 5,000 Best Doctors.
Medical cover offered locally, that covers up to Rs
1 Mn.
26. Point of differences
• Strategic CSR
CSR activities which focus only areas under its
business stream.
To further enhance image that they truly care
for people.
To show that they are in business of
Protection.