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Marketing Research and Strategies for Startups

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Troy Holder
Troy Holder

Troy Holder marketing, designer and trainer presents Marketing Research and Strategies for Startups. Slide from a recent marketing seminar in Barbados, Caribbean

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BYBT and Q’ Designs & Marketing P R E S E N T SMarketingResearch & Strategies Compliments of www.TroyHolder.com /Troy.Holder @MarketingDoc
Who Are Youin 60 Sec? Name, Business, Offerings and Major Benefit FACEBOOK.COM/TROY.HOLDER Info@TroyHolder.com •Tel: 256-1804
How we will work together? Keep it real! Interactive! FACEBOOK.COM/TROY.HOLDER Info@TroyHolder.com •Tel: 256-1804
Objectives for Today? Make You RICH Remind Inform Challenge Harness
What is marketing and why is more important than ever before?
What are your Biggest obstaclesto marketing success?
4P’s of The Marketing Mix PRODUCT PRICE PROMOTION PLACE
Existing customers should be your 1st source of ‘More Business’ 2ndInactive Customers 3rd New Customers 4th Lost Customers
Target Market Sweet Spot Target Marketing Target Market = D + A + M Target Market Sweet Spot
Target Market Sweet Spot Target Marketing Target Market = D + A + M ,[object Object]
Secondary
Tertiary
Profiling
Niche Marketing
80/20 RuleTarget Market Sweet Spot
The 5 Stages of Customer Development Suspect: interested in your products Prospect: need & authority Investigator: analyze information Evaluator:"trying it" mode Customer: Do I need to explain this?
Marketing Research Market Research vs ,[object Object]
Distribution
Product Development
Branding
Media

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