Samediafacts2008

Media Facts
S O U T H A F R ICA & SADC
2008

In partnership with OMD, Tony Koenderman’s AdReview provides expert and
accurate media information, ensuring the primacy of our brand in
media and marketing communications.
Project editor: Tony Koenderman
Project manager: Terry Barker
Tony Koenderman’s AdReview in association with Finweek
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PO Box 786466, Sandton 2146
Tel: (011) 263-4700
email: tonyk@finweek.co.za
Disclaimer
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contents, the publishers and copyright owners cannot accept a liability in respect of errors or omissions.
Readers will appreciate that the data is only as up-to-date as printing schedules will allow and is subject to
change during the natural course of events.
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Web site: www.omd.co.za
S o u t h A f r i c a n
Media Facts

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1
OMD SA 6 Benmore Road, Benmore Gardens, Sandton 2196 Johannesburg. www.omdmedia.co.za

South African Development Country 3
SADC map 3
SADC Key Facts: Geography 4
SADC Key Facts: People 6
SADC Key Facts: Economy 8
SADC Countries in the World 10
SA Economic Indicators 11
South Africa: Provinces & Capitals 11
GDP by Economic Activity 12
Personal Disposable Income by Province 12
Share of Personal Disposable Income by Race 12
SA Demographics 13
Population Profile Adult 16+ 13
Population Distribution by Age 14
Population by Home Language 14
The SA Media Markets 15
Access to Media 15
Access to Telecommunications 15
Above-the-line Adspend in R’millions 16
Growth of Media Opportunities 16
Adspend & Consumer Price Index 17
Above-the-line Adspend by Category 17
Television 18
Top five programmes 19
TV Performance 19
Radio 20
Newspapers: Dailies 22
Newspapers: Major Weeklies 23
Newspapers: Community 24
Consumer Magazines 25
Business to Business 27
Out of Home 29
Cinema 30
Online Media 31
Useful Contacts 32
SADC Countries 33
Angola; Botswana; DRC; Lesotho; Malawi; 31-37
Mauritius; Mozambique; Namibia; Seychelles; 38-41
Swaziland; Tanzania; Zambia; Zimbabwe 42-45

c o n t e n t s
2

4
s a d c k e y f a c t s
Background Climate
Angola In 2002 Angola started rebuilding after the end of a 27-year Semi-arid in south and along
Total: 1,246,700sq km civil war following independence from Portugal coast to Luanda; north has cool,
in 1975. Up to 1.5 million lives may have been lost, dry season (May to Oct) and
and 4 million people displaced. hot, rainy season (Nov to April)
Botswana Formerly the British protectorate of Bechuanaland, Semi-arid; warm winters and
Land: 585,370; water; Botswana adopted its new name upon independence hot summers
15,000; total: 600,370 in 1966.
Democratic Republic Established as a Belgian colony in 1908, it has been Tropical; hot and humid in
of the Congo marred by extreme instability since gaining independence equatorial river basin; cooler
Land: 2,267,600; in 1960. A successful referendum was held in 2005 and and drier in southern highlands;
water: 77,810; elections for the presidency, National Assembly, and cooler and wetter in eastern
total: 2,345,410 provincial legislatures in 2006. highlands.
Lesotho Basutoland became the Kingdom of Lesotho on Temperate; cool to cold, dry
Total: 30,355 independence from the UK in 1966. winters; hot, wet summers
Malawi Established in 1891, the British protectorate of Nyasaland Sub-tropical; rainy season
Land: 94,080; water: became independent Malawi in 1964. (Nov to May); dry season
24,400; total: 118,480 (May to Nov)
Mauritius First explored by the Portuguese in 1505; it was held Tropical, modified by SE trade
Land: 2,030; water: by the Dutch, French and British before independence winds; warm, dry winter; hot,
10; total: 2,040 in 1968. wet, humid summer
Mozambique After almost 500 years as a Portuguese colony, independence Tropical to subtropical
Land: 784,090; came in 1975. Emigration by whites and a civil war which
water: 17,500; ended in 1992 hindered development. The 1990 constitution
total: 801,590 provided for multiparty elections and a free market economy.
Namibia Colonised by Germany in the late 1800s, Namibia was Mainly desert; hot, dry;
Total: 825,418 administered by South Africa from 1918. After a 25-year rainfall sparse and erratic
bush war, it gained independence in 1990 and has been
governed by SWAPO since.
Seychelles Britain ruled the islands from 1814 to independence in Tropical marine; humid; cooler
Total: 455 1976. A new constitution and free elections came in 1993. season in southeast monsoon
(late May to Sep); warmer during
northwest monsoon (Mar to May)
South Africa After rule by various Boer republics and the British the Mostly semi-arid; subtropical
Total: 1,219,912 resulting Union of South Africa (1910) and Republic (1961) along east coast; sunny days,
operated under a policy of the separation of the races. cool nights
The 1990s brought an end to apartheid politically and in
1994 ushered in black majority rule.
Swaziland Autonomy for the Swazis of southern Africa was Varies from tropical to near
Land: 17,203; water: guaranteed by the British in the late 19th century; inde- temperate
160; total: 17,363 pendence was granted in 1968. Political parties banned.
Tanzania Shortly after achieving independence from Britain in the Varies from tropical along
Land: 886,037; water: early 1960s, Tanganyika and Zanzibar merged to form the coast to temperate in
59,050; total: 945,087 nation of Tanzania in 1964. highlands
Zambia Northern Rhodesia was administered by the [British] South Tropical; modified by altitude;
Land: 740,724; water: Africa Company from 1891 until it was taken over by the UK rainy season (October to
11,890; total: 752,614 in 1923, changing to Zambia upon independence in 1964. April)
Zimbabwe The UK annexed Southern Rhodesia from the [British] Tropical; moderated by
Land: 386,670; South Africa Company in 1923. In 1965 the (White) altitude; rainy season
water: 3,910; government unilaterally declared its independence. UN (November to March)
total: 390,580 sanctions and a guerrilla uprising led to free elections in
1979 and independence (as Zimbabwe) in 1980.
Geography

5
Terrain Natural resources Land use
Narrow coastal plain rises Petroleum, diamonds, Arable land: 2.7%;
abruptly to vast interior iron ore, phosphates, other 97%.
plateau copper, feldspar,
gold, bauxite, uranium
Predominantly flat to gently Diamonds, copper, nickel, salt, Arable land: 0.7%;
rolling tableland; Kalahari soda ash, potash, coal, iron ore, other 99.3%.
Desert in southwest silver
Vast central basin is a Cobalt, copper, petroleum, Arable land: 2.9%;
low-lying plateau; mountains industrial and gem diamonds, gold, permanent crops: 0.5%;
in east silver, zinc, manganese, tin, other 96.6%.
uranium, coal, hydropower, timber

Mostly highland with plateaus, Water, agriculture, diamonds, sand, Arable land: 10.9%; perma-
hills, and mountains clay, building stone nent crops: 0.1%; other 89%.
Narrow elongated plateau with Limestone, arable land, hydropower, Arable land: 20.7%;
rolling plains, rounded hills, some unexploited deposits of uranium, coal, permanent crops: 1.2%;
mountains and bauxite other 78%.
Island: small coastal plain Arable land, fish Arable land: 49%;
rising to discontinuous mountains permanent crops: 2.9%;
encircling central plateau other 48%.
Mostly coastal lowlands, Coal, titanium, natural gas, Arable land: 5.4%;
uplands in centre, high plateaus hydropower, tantalum, permanent crops: 0.3%;
in northwest, mountains in west graphite other 94%.
Mostly high plateau; Namib Diamonds, copper, uranium, Arable land: 1%;
Desert along coast; Kalahari gold, lead, tin, lithium, permanent pasture: 46%;
Desert in east cadmium, zinc, salt, forests/woodland: 22%;
hydropower, fish other 22%.
Islands. Mahe Group is granitic, Fish, copra, cinnamon trees Arable land: 2.2%;
narrow coastal strip, rocky, hilly; permanent crops: 13%;
others are coral, flat, elevated reefs other 84.8%.
Vast interior plateau rimmed by Gold, chromium, antimony, coal, iron Arable land: 12.1%;
rugged hills and narrow coastal ore, manganese, nickel, phosphates, permanent crops: 0.8%;
plain tin, uranium, gem diamonds, other 87.1%.
platinum, copper, vanadium,
salt, natural gas
Mostly mountains and hills; Asbestos, coal, clay, cassiterite,hydro- Arable land: 10.3%;
some moderately sloping plains power, forests, small gold and diamond permanent crops: 0.8%;
deposits, quarry stone and talc other 88.9%.
Plains along coast; central Hydropower, tin, phosphates, iron Arable land: 4.2%;
plateau; highlands in north, ore, coal, diamonds, gemstones, gold, permanent crops: 1.2%;
south natural gas, nickel other 94.6%.
Mostly high plateau with some Copper, cobalt, zinc, lead, coal, Arable land: 7%;
hills and mountains emeralds, gold, silver, uranium, other 93%.
hydropower
Mostly high plateau with higher Coal, chromium, asbestos, gold, Arable land: 8.2%;
central plateau (highveld); nickel, copper, iron ore, vanadium, permanent crops: 0.3%;
mountains in east lithium, tin, platinum group metals other 91.4%.

6
s a d c k e y f a c t s
Pop. 2006 Age
(growth pa) structure Ethnic groups
(est. 2015)
Angola
Botswana
Democratic
Republic of the
Congo
Lesotho
Malawi
Mauritius
Mozambique
Namibia
Seychelles
South Africa
Swaziland
Tanzania
Zambia
Zimbabwe
People
16.4 million
(2.7%)
[20.9 million]
1.8 million
(-0.4%)
[1.7 million]
59.3 million
(3.0%)
[77.9 million]
1.8 million
(-0.3%)
[1.7 million]
13.2 million
(2.2%)
[16.0 million]
1.3 million
(0.7%)
[1.3 million]
20.1 million
(1.7%)
[23.5 million]
2.1 million
(1.0%)
[2.2 million]
0.09 million
(N/A)
[N/A]
46.9 million
(0.1%)
[47.3 million]
1.1 million
(-0.4%)
[1.1 million]
39.5 million
(2.1%)
[47.1 million]
11.9 million
(1.7%)
[13.8 million]
13.1 million
(0.6%)
[13.8 million]
0-14: 43.7%;
15-64: 53.5%;
+ 65: 2.8%
0-14: 35.8%;
15-64: 60.3%;
+65: 3.9%
0-14: 47.6%;
15-64: 49.9%;
+65: 2.6%
0-14: 35.7%;
15-64: 59.3%;
+65: 5.0%
0-14: 46.1%;
15-64: 51.2%;
+65: 2.7%
0-14: 23.5%;
15-64: 69.8%;
+65: 6.7%
0-14: 44.7%;
15-64: 52.5%;
+65: 2.8%
0-14: 37.7%;
15-64: 58.6%;
+65: 3.8%
0-14: 25.4%;
15-64: 68.5%;
+65: 6.1%
0-14: 29.1%;
15-64: 65.5%;
+65: 5.4%
0-14: 40.3%;
15-64: 56.1%;
+65: 3.6%
0-14: 43.9%;
15-64: 53.3%;
+65: 2.8%
0-14: 45.7%;
15-64: 51.9%;
+65: 2.4%
0-14: 37.2%;
15-64: 59.3%;
+65: 3.5%
Ovimbundu: 37%; Kimbundu: 25%; Bakongo: 13%;
Mestico (mixed European and native African): 2%;
European: 1%; Other 22%
Tswana: 79%; Kalanga: 11%; Basarwa: 3%; Other,
including Kgalagadi and white: 7%
Over 200 ethnic groups, majority Bantu. Four
largest tribes: Mongo, Luba, Kongo (Bantu),
Mangbetu-Azande (Hamitic): about 45%
Sotho: 99.7%; White, Asian, and other: 0.3%
Chewa, Nyanja, Tumbuka, Yao, Lomwe, Sena,
Tonga, Ngoni, Ngonde, Asian, European
Indo-Mauritian: 68%; Creole: 27%: Sino-Mauritian:
3%; Franco-Mauritian: 2%
African (Makhuwa, Tsonga, Lomwe, Sena, and
others): 99.7%; Europeans: 0.06%; Euro-Africans:
0.2%; Indian: 0.1%
Ovambo: 50%; Kavangos: 9%; Herero: 7%;
Damara: 7%; White 6%; Mixed 6.5%; Nama: 5%;
Caprivian: 4%; Bushmen: 3%; Other: 3%
Mixed French, African, Indian, Chinese, and Arab
Black African: 79%; White: 9.6%; Coloured: 8.9%:
Indian: 2.5%
African: 97%; European: 3%
Mainland: African: 99% (mainly Bantu from
over 130 tribes); Asian, European, and Arab: 1%;
Zanzibar: Arab, African, mixed Arab and African
African: 98.7%; European: 1.1%; Other: 0.2%
Shona: 82%; Ndebele: 14%; Other Black: 2%;
Mixed/Asian: 1%; White: under 1%

7
Literacy Population Population HIV/Aids
Languages % 15+ can % above % urban % adult
read/write poverty line (% in 1m prevalence
(% employed) cities)
Sources: World Bank/CIA World Book
Portuguese (official), Bantu and other
African languages
Setswana: 78%; Kalanga 8%; Sekgalagadi:
3%; English (official): 2%; Other 9%
French (official), Lingala (a lingua franca
trade language), Kingwana (dialect of
Kiswahili), Kikongo, Tshiluba
Sesotho, English (official), Zulu, Xhosa
Chichewa (official) 57.2%; Chinyanja: 12.8%;
Chiyao 10.1%; Chitumbuka: 9.5%; Other:
10.4%
Creole: 80.5%; Bhojpuri: 12.1%; French: 3.4%;
English (official); 1%; Other: 4%
Emakhuwa: 26.1%; Xichangana 11.3%,
Portuguese (official; spoken by 27%); 8.8%;
Elomwe; 7.6%; Cisena; 6.8%; Other: 39.4%
English (official): 7%; Afrikaans (common
language of most of the population/ 60% of
Whites) German: 32%; Indigenous languages
(Oshivambo, Herero, Nama)
Creole; 91.8%; English (official): 4.9%;
Other: 3.3%
Zulu: 23.8%; Xhosa: 17.6%; Afrikaans: 13.3%;
Pedi: 9.4%; English: 8.2%; Tswana: 8.2%;
Sotho: 7.9%; Tsonga: 4.4%; Other: 7.2%
English (official, government business
conducted in English), siSwati (official)
Kiswahili (official), English (official, language
of commerce, administration, and higher
education), Arabic, many local languages
English (official); Major vernaculars: Bemba,
Kaonda, Lozi, Lunda, Luvale, Nyanja, Tonga,
plus some 70 other indigenous languages
English (official); Shona; Sindebele
(Ndebele); Numerous minor dialects
Total: 67.4%;
Male: 82.9%;
Female: 54.2%
Total: 81.2%;
Male: 80.4%;
Female: 81.8%
Total: 65.5%;
Male: 76.2%;
Female: 55.1%
Total: 84.8%;
Male: 74.5%;
Female: 94.5%
Total: 62.7%;
Male: 76.1%;
Female: 49.8%
Total: 84.4%;
Male: 88.4%;
Female: 80.5%
Total: 47.8%;
Male: 63.5%;
Female: 32.7%
Total: 85%;
Male: 86.8%;
Female: 83.5%
Total: 91.8%;
Male: 91.4%;
Female: 92.3%
Total: 86.4%;
Male: 87%;
Female: 85.7%
Total: 81.6%;
Male: 82.6%;
Female: 80.8%
Total: 69.4%;
Male: 77.5%;
Female: 62.2%
Total: 80.6%;
Male: 86.8%;
Female: 74.8%
Total: 90.7%;
Male: 94.2%;
Female: 87.2%
30%
(50%)
69.7%
(76.2%)
N/A
(small)
51%
(55%)
47%
(N/A)
90%
(90.8%)
30%
(79%)
65.1%
(94.7%)
N/A
(N/A)
50%
(75.8%)
31%
(60%)
64%
(N/A)
14%
(50%)
20%
(20%)
53%
(17%)
57%
(N/A)
32%
(17%)
19%
(N/A)
17%
(N/A)
42%
(N/A)
35%
(7%)
35%
(N/A)
N/A
(N/A)
59%
(30%)
24%
(N/A)
24%
(7%)
35%
(11%)
36%
(12%)
3.9%
37.3%
4.2%
28.9%
14.2%
0.1%
12.2%
21.3%
N/A
21.5%
38.8%
8.8%
16.5%
24.6%

8
s a d c k e y f a c t s : e c o n o m y
GDP Exports Export Exports
US$ 2006 FOB US$ Partners (%)
(growth)
Angola
Botswana
Democratic
Republic of
the Congo
Lesotho
Malawi
Mauritius
Mozambique
Namibia
Seychelles
South Africa
Swaziland
Tanzania
Zambia
Zimbabwe
44.0 billion
(14.6%)
10.3 billion
(4.2%)
8.5 billion
(5.1%)
1,5 billion
(2.8%)
2,2 billion
(8.4%)
6,4 billion
(3.5%)
7.6 billion
(8.5%)
6,4 billion
(4.6%)
0.7 billion
(4.5%)
255.0 billion
(5%)
2,6 billion
(2.1%)
12,8 billion
(5.9%)
10.9 billion
(6.0%)
5.9 billion
(-4.8% est)
43.23 billion
(2007 est)
4.8 billion
(2007 est)
1.6 billion
(2006 est)
0.9 billion
(2007 est)
0.7 billion
(2007 est)
2.5 billion
(2007 est)
2.7 billion
(2007 est)
2.9 billion
(2007 est)
0.4 billion
(2007 est)
71.5 billion
(2007 est)
2.2 billion
(2007 est)
2.1 billion
(2007 est)
4.0 billion
(2007 est)
1.8 billion
(2007 est)
USA (38), China (34.2),
Taiwan (5.8)
European Free Trade
Assoc. (87), Southern
African Customs Union
(7), Zimbabwe (4)
Belgium (29.4), China
(21.1), Brazil (12.3)
Excl. South Africa: USA
(81.9), Belgium (15)
South Africa (11.6),
Germany (9.7), Egypt (9.6),
USA (9.5)
UK (32), France (15), UAE
(11.4), USA (8.3)
Netherlands (59.7), South
Africa (15.2), Zimbabwe
(3.2)
South Africa (33.4), US (4)
UK (25.5), France (17.5),
Italy (11.9)
Japan (12.1), USA (11.8),
UK (9), Germany (7.6)
EU (8.8), US (8.8),
Mozambique (6.2)
China (8.8), India (8.8), Neth-
erlands (6.2), Japan (5.3)
Switzerland (38.4), South
Africa (21.6), China (10.3),
UK (7.6)
Dem. Rep. Congo (17.6),
Botswana (15.7), USA
(10.4)
Oil, diamonds, gas, coffee,
sisal, fish
Diamonds, copper, nickel,
soda ash, meat, textiles
Diamonds, copper, oil,
coffee, cobalt
Clothing, footwear,
vehicles, wool and mohair,
food, live animals
Tobacco (53%), tea, sugar,
cotton, coffee, peanuts,
wood products, clothing
Clothing and textiles,
sugar, cut flowers,
molasses
Aluminum, prawns, cash-
ews, cotton, sugar, citrus,
timber, bulk electricity
Diamonds, copper, gold, ura-
nium, zinc, lead; cattle, pro-
cessed fish, karakul skins
Canned tuna, frozen fish,
cinnamon bark, copra, oil
products (reexports)
Gold, diamonds, platinum,
other metals and minerals,
machinery & equip.
Soft drink concentrates,
sugar, wood pulp, cotton
yarn, refrigerators, citrus
and canned fruit
Gold, coffee, cashew nuts,
manufactured goods, cotton
Copper/cobalt (64%),
cobalt, electricity; tobacco,
flowers, cotton
Platinum, cotton, tobacco,
gold, ferroalloys, textiles/
clothing

9
Imports Import Imports Currency
FOB US$ partners (symbol)
(%) US$ 1 = (year)
11.4 billion
(2007 est)
2.8 billion
(2007 est)
2.3 billion
(2006 est)
1.6 billion
(2007 est)
0.9 billion
(2007 est)
3.6 billion
(2007 est)
3.0 billion
(2007 est)
2.8 billion
(2007 est)
0.7 billion
(2007 est)
76.6 billion
(2007 est)
2.3 billion
(2007 est)
4.6 billion
(2007 est)
3.0 billion
(2007 est)
2.2 billion
(2007 est)
USA (15.3), Portugal (15.0), South
Korea (10.1), China (8.8)
Southern African Customs Union
(74), EFTA (17), Zimbabwe (4)
South Africa (17.7), Belgium (10.9),
France (8.5), Zimbabwe (8.1)
Excl. South Africa: China (64.6),
Germany (7.7), India (7.3)
South Africa (33.4), India (8),
Zambia (7.6)
France (14.3), India (13.6), China
(8.6), South Africa (7.3),
South Africa (36.3), Netherlands
(15.6), Portugal (3.3)
South Africa (85.2), US
Saudi Arabia (17.2), South Africa
(9.7), Spain (8.1), France (7.8)
Germany (12.6), China (10), USA
(7.6), Japan (6.6)
South Africa (95.6), EU (0.9),
Japan (0.9), Singapore (0.3)
South Africa (9.8), China (9.4),
Kenya (7.8), India (6.7)
South Africa (47.3), UAE (10.4),
Zimbabwe (5.7)
South Africa (40.8), Zambia (29.6),
USA (4.9)
Machinery, electrical equip,
vehicles, medicines, food
Food, machinery, electrical goods,
transport equip, textiles, fuel,
wood, paper and metal products,
Food, mining and other machinery,
transport equip, fuel
Food, building materials, vehicles,
machinery, medicines, fuel
Food, fuel, semi-manufactured
goods, consumer goods,
transportation equipment
Manufactured goods, capital
equipment, foodstuffs, fuel,
chemicals
Machinery & equipment, vehicles,
fuel, chemicals, metal products,
food, textiles
Food, fuel, machinery & equipment,
chemicals
Machinery & equip, food, fuel,
chemicals
Machinery & equip, chemicals,
fuel, scientific instruments, food
Vehicles, machinery, transport
equip, food, fuel, chemicals
Cons goods, machinery & transport-
ation equip, ind. raw materials, oil
Machinery, transportation equip,
oil products, electricity, fertilizer;
food, clothing
Machinery & transport equip.,
other manufactures, chemicals,
fuel
Kwanza (AOA)
76.7 (2007)
Pula
(BWP)
6.2 (2007)
Congolese franc
(CDF)
464.69 (2006)
Loti (LTL)
7.25 (2007)
Malawian kwacha
(MWK)
141.12 (2007)
Mauritian rupee
(MUR)
31.798 (2007)
Metical
(MZM)
26.264 (2007)
Namibian dollar
(NAD)
7.18 (2007)
Seychelles rupee
(SCR)
6.5 (2007)
Rand
(ZAR)
70.5 (2007)
Lilangeni
(SZL)
7.4 (2007)
Tanzanian shilling
(TZS) 1,255.0 (2007)
Zambian kwacha
(ZMK)
3,990.2 (2007)
Zimbabwean dollar
(ZWD) 30,000
(official rate 2007,
non-official varies)
Sources: World Bank/CIA World Book

1 0
SADC countries in the World
Country GDP Rank GDP Pop Rank GN Income Rank
US$ billion growth millions US$ per capita
2006 2006 2006 2006
World
United States 13201.8 1 3.3 299.0 3 44970 10
Japan 4340.1 2 2.2 127.6 10 38410 19
Germany 2906.7 3 2.8 82.4 14 36620 20
China 2668.1 4 10.7 1311.8 1 2010 129
United Kingdom 2345.0 5 2.8 60.4 21 40180 16
France 2230.7 6 2.0 61.0 20 36550 22
Canada 1251.5 8 2.8 32.4 36 36170 23
India 906.3 12 9.2 1109.8 2 820 161
Australia 769.2 15 2.4 20.5 49 35990 24
Finland 209.4 32 5.5 5.3 107 40650 15
Malaysia 148.9 37 5.9 25.8 43 5490 80
New Zealand 103.9 52 1.7 4.1 119 27250 34
Africa
South Africa+ 255.0 27 5.0 47.4 26 5390 84
Algeria 114.7 47 3.0 33.3 35 3030 108
Nigeria 114.7 48 5.9 144.7 7 640 172
Egypt 107.5 50 6.8 75.4 15 1350 143
Angola+ 44.0 61 14.6 16.4 57 1980 130
Kenya 21.2 80 5.7 35.1 34 580 175
Ghana 12.9 98 6.2 22.5 46 520 177
Tanzania+ 12.8 99 5.9 39.5 30 350 189
Zambia+ 10.9 102 6.0 11.9 69 630 173
Botswana+ 10.3 105 4.2 1.8 143 5900 78
Gabon 9.5 106 1.2 1.4 146 5000 88
Congo, Dem Rep+ 8.5 113 5.1 59.3 22 130 208
Mozambique+ 7.6 116 8.5 20.1 50 340 192
Mauritius+ 6.4 121 3.5 1.3 149 5450 82
Namibia+ 6.4 124 4.6 2.1 139 3230 105
Zimbabwe+ 5.0 132 -4.8 13.1 66 340 190
Swaziland+ 2.6 146 2.1 1.1 150 2430 124
Malawi+ 2.2 149 8.4 13.2 65 170 204
Lesotho+ 1.5 153 2.8 1.8 142 1030 153
Seychelles+ 0.7 165 4.5 0.09 191 8650 68
Sub-Saharan Africa 709.5 5.7 770.2 842
World low income 1611.8 8.0 2403.3 650
World middle income 10049.5 6.5 3085.9 3050
World high income 36583.0 2.7 1028.5 36487
+ SADC countries
This table reads: According to the World Bank, South Africa’s Gross Domestic Product in 2006 was US$255.0 billion
(rank 27), its population 47.4 million (rank 26) and the average Gross National Income per capita was US$5390 (rank 84).
Source: World Bank/World Development Indicators 2007.
sadc economic indicators

1 1
Provinces
and capitals
Sout h Africa
Provinces & Capitals
Province Capital Area* Population# GDP+
Sq Km % ‘000 % %
Eastern Cape Bisho 169580 13.9 6906 14.4 8.1
Free State Bloemfontein 129480 10.6 2966 6.2 5.5
Gauteng Johannesburg 17010 1.4 9688 20.9 33.3
KwaZulu-Natal Pietermaritzburg 92100 7.6 10015 20.2 16.7
Mpumalanga Nelspruit 79490 6.5 3536 7.4 6.8
Northern Cape Kimberley 361830 29.7 1102 2.3 2.2
Limpopo Polokwane 123910 10.2 5503 11.3 6.7
North West Mafikeng 116320 9.5 3394 7.1 6.3
Western Cape Cape Town 129370 10.6 4840 10.1 14.4
Total 1219090 100 47850 100 100
This table reads: Eastern Cape has 13.9% of the area of South Africa, 14.4% of its population and 8.1% of its GDP.
* Pre-2006 boundaries # Mid 2007 estimates based on 2001 Census with original boundaries. + Regional analysis of GDP
conducted 2004.
sa economic indicators
Source: Statistics SA/South Africa Yearbook 2006/7.

Personal Disposable
Income by Province 2006
Province %
Eastern Cape 8.8
Free State 5.5
Gauteng 34.8
KwaZulu-Natal 16.3
Mpumalanga 5.8
North West 6.3
Northern Cape 2.1
Limpopo 5.6
Western Cape 14.7
Total R1232bn
This table reads: Eastern Cape accounted for
8.8% of the R1232bn Personal Disposable Income
in 2006.
Source: Bureau of Market Research, UNISA
Share of Personal Disposable Income
1960 1970 1980 1990 2000 2007
Black
Coloured
Indian
White
Per Capita per annum
Black 23.2 23.4 30.4 35.7 43.4 46.5
Coloured 5.4 6.2 7.4 7.4 7.9 8.3
Indian 2.0 2.5 3.3 3.8 4.7 4.8
White 69.4 67.9 59.0 53.1 44.0 40.4
This table reads: Whites accounted for 69.4% of Personal
Disposable Income in 1960. By year 2000 the white proportion
of the total had fallen to 44%. It is expected to fall to 40.4%
when 2007 is calculated.
Source: Bureau of Market Research, UNISA
1 2
sa economic indicators
Gross Domestic Product (GDP) by Economic activity 2000 vs 2007
Rm at constant year 2000 prices
Activity 2000 2007
R millions % R millions % % inc
Primary sector
Agriculture, forestry, fishing 27451 3.0 27379 2.2 -0.3
Mining, quarrying 63391 6.9 68280 5.5 7.7
Secondary sector
Manufacturing 159107 17.3 199007 16.1 25.1
Electricity, water 22789 2.5 25777 2.1 13.1
Construction 21114 2.3 42353 3.4 100.6
Tertiary sector
Wholesale, retail trade, hotels,
restaurants 122705 13.3 173666 14.1 41.5
Transport, communication 80872 8.8 120444 9.7 48.9
Finance, real estate, bus. services 156252 16.9 249818 20.2 59.9
Personal services 51382 5.6 64937 5.3 26.4
General Government services 133158 14.4 153748 12.4 15.4
Total value at basic prices 838218 90.9 1125409 91.1 34.3
Taxes less subsidies 83930 9.1 110218 8.9 31.3
GDP 922148 100 1235627 100 34.0
This table reads: Agriculture, forestry & fishing accounted for R27451m (3.0%) of GDP in 2000. In 2007 it
accounted for R27379m (2.2%) - a decrease of 0.3% at constant year 2000 prices.
Source: Statistics SA as at Q4 2007 estimates

Population Profile Adults 16+
Demographic ‘000 %
Total 31109 100
Race
Black 23446 75.4
Coloured 2734 8.8
Indian 826 2.6
White 4102 13.2
Sex
Male 15501 49.8
Female 15608 50.2
Age
16-24 8214 26.4
25-34 7471 24.0
35-49 8332 26.8
50+ 7091 22.8
Household income pm
R1-699 2049 6.6
R700-1099 5033 16.2
R1100-1999 5219 16.8
R2000-3999 5891 18.9
R4000-5999 3369 10.8
R6000-9999 3824 12.3
R10000-15999 3200 10.3
R16000+ 2525 8.1
Community
250000+ 10723 34.5
40000-249999 4092 13.2
500-39999 3975 12.8
Less than 500 12318 39.6
Province
Western Cape 3074 9.9
Northern Cape 770 2.5
Free State 2000 6.4
Eastern Cape 4616 14.8
KwaZulu-Natal 6363 20.5
Mpumalanga 2315 7.4
Limpopo 3347 10.8
Gauteng 6402 20.6
North West 2222 7.1
Metro area
Durban 1857 6.0
Pietermaritzburg 336 1.1
Johannesburg/Soweto 1879 6.0
Demographic ‘000 %
Reef 2414 7.8
Pretoria 1286 4.1
Vaal 658 2.1
Cape Town 2003 6.4
Cape fringe 290 0.9
Port Elizabeth/Uiten. 840 2.7
East London 383 1.2
Kimberley 144 0.5
Bloemfontein 291 0.9
Read/Understand
Yes 30310 97.4
No 799 2.6
Education
No school 1320 4.2
Some primary 2464 7.9
Primary completed 2623 8.4
Some high 12671 40.7
Matric 8314 26.7
Technikon degree 1692 5.4
University degree 989 3.2
Other post matric 1036 3.3
Living Standards Measure (LSM)
Group 1 1287 4.1
Group 2 3034 9.8
Group 3 3366 10.8
Group 4 4290 13.8
Group 5 4516 14.5
Group 6 5379 17.3
Group 7 2885 9.3
Group 8 2096 6.7
Group 9 2359 7.6
Group 10 1898 6.1
Employment
Work full time 9177 29.5
Work part time 3401 10.9
Non working housewife 2362 7.6
Do not work 18531 59.6
This table reads: According to AMPS 2007 (rolling
12 months’ survey), the adult population is 31.109
million. Of them 23.446 million (75.4%) are Black and
2.734 million (8.8%) are Coloured. (Rounding-off occurs)
Source: AMPS 2007 (A&B)
1 3
sa demographics

1 4
Population
distribution by age
Age ’000 %
0-9 10,175 21.3
10-19 10,067 21.0
20-29 9,011 18.8
30-39 6,836 14.3
40-49 4,623 9.7
50-59 3,358 7.0
60-69 2,309 4.8
70-79 1,121 2.3
80+ 352 0.7
* This table reads: The 0 to 9 age
group population is just over 10 million
(21.3% of the total) according to the
2001 Census, adjusted mid 2007.
Source: Statistics SA Census 2001 adjusted mid 2007
Population by Home
language
1996 2001
Language % %
IsiZulu 22.9 23.8
IsiXhosa 17.9 17.6
Afrikaans 14.4 13.3
Sepedi 9.2 9.4
English 8.6 8.2
Setswana 8.2 8.2
Sesotho 7.7 7.9
Xitsonga 4.4 4.4
SiSwati 2.5 2.7
Tshivenda 2.2 2.3
IsiNdebele 1.5 1.6
Other 0.6 0.5
This table reads: IsiZulu home language speakers
were 22.9% of the 1996 Census and 23.8% of the
2001 Census.
Source: Statistics South Africa Census 1996 and 2001
sa demographics
0-9
10-19 30-39
50-59 70-70
20-29 40-49
60-69 80+
21,3
25
20
15
10
5
0
21,0
18,8
14,3
9,7
7,0
4,8
2,3
0,7
IsiZulu
IsiXhosa
Afrikaans
Sepedi
English
Sesotho
Xitsonga
SiSwati Other
Setswana
Tshivenda
25
20
15
10
5
0
17.6
13.3
9.4
8.2 8.2 7.9
4.4
2.7 2.3 1.6
0.5
23.8

1 5
Access to Media
All Races Black Coloured Indian White
Population '000 31109 23446 2734 826 4102
% % % % %
Any of AMPS newspapers
Dailies (20) 29.2 27.0 33.2 37.2 37.8
Weeklies (28) 34.9 28.4 59.8 61.3 56.4
Any AMPS newspaper 46.8 40.7 64.2 68.6 65.9
Any of AMPS magazines
Weeklies (16) 20.8 12.6 38.9 29.8 53.5
Fortnightlies (1) 7.4 9.0 5.4 1.4 0.7
Monthlies (88) 29.6 23.4 38.8 39.2 57.5
Alternate monthlies (24) 7.7 6.7 10.5 8.1 11.6
Any AMPS magazine 39.3 30.9 55.1 50.2 74.7
Any AMPS newspaper/magazine 58.0 49.5 76.9 79.5 89.6
Cinema/Drive-in
Past 3 months 9.8 5.3 11.1 32.3 30.0
Radio
Last 7 days 93.5 93.9 89.8 94.6 93.1
TV
Last 7 days 83.4 79.2 95.2 95.3 96.6
Internet
Accessed last 4 weeks 8.1 3.5 9.6 18.4 31.5
Outdoor last 4 weeks
Billboards 85.9 84.7 84.6 92.9 91.7
In-store 90.6 89.5 93.2 95.2 94.1
Bus shelters 53.7 49.6 60.2 72.4 69.5
Taxis/minibuses 78.2 77.6 77.9 86.6 79.8
Trailer Ads 56.4 52.2 60.6 70.0 75.2
This table reads: According to AMPS 2007 (rolling 12 months’ survey), 29.2% of all adults were reached
by the average issue of all 18 daily newspapers monitored by the survey. Penetration was highest
among white population (37.8%) and lowest among blacks (27.0%).
Source: AMPS 2007 (A&B)
the sa media markets
Access to Telecommunications
Telephone main lines 4.729 million Price basket for fixed line (US$ per month) 22.7
Mobile subscribers 39.66 million Price basket for mobile (US$ per month) 13.3
Population covered by mobile 96%
Internet users 5.1 million Price basket for Internet (US$ per month) 63.2
PCs per 1000 people 85 Internet hosts 1.08 million
Broadband subscribers per 1000 people 3.5 Country code .za
Source: CIA World Book, ICT at a Glance in 2005 (research republished by World Bank)

1 6
Growth of Media Opportunities
Medium Dec Dec Dec Dec Mar Mar
1975 1998 2000 2002 2004 2006 2008
TV stations nil 37 56 60 67 74 85
Radio stations (separate buys) 7 120 105 106 117 115 135
Daily newspapers 22 17 17 18 18 20 21
Major weeklies 19 20 21 22 25 28 30
Consumer mags & newspapers 180 450 480 515 550 610 690
Business to business print 219 550 580 580 640 725 775
Community newspapers & mags N/A 255 260 272 330 375 475
Internet web pages 0.25 bn 1.4 bn +3 bn +8 bn 9.7 bn +12 bn
This table reads: There were no TV channels in 1975. In March 2008 there were 85. Comment: TV: includes
DStv commercial and non-commercial stations. Radio: estimated to be actively broadcasting at any one time. Print
media: dailies and weeklies exclude regional supplements/business editions. Consumer and Business to Business
is estimated total opportunities offered. Internet: estimated web pages indexed internationally by Google search
engine (Google stopped providing estimate in 2006).
Source: Media Manager
Above-the-line Adspend in R millions
Category Year
1997 2006 2007
R' m % R’m % R’m %
Daily newspapers 954.5 15.5 2917.3 14.5 3513.9 15.0
Weekend newspapers 415.7 6.8 1300.0 6.5 1429.0 6.1
Black/Coloured/Asian papers 126.2 2.1 inc. in other cat.
Community papers 322.1 5.2 1416.6 7.0 1550.9 6.6
Consumer magazines 627.2 10.2 1858.4 9.2 2094.8 9.0
Trade, technical, financial 314.3 5.1 532.5 2.6 523.3 2.2
Total print 2760.0 44.9 8024.8 39.9 9112.0 39.0
TV 2397.8 39.0 7704.4 38.3 9379.4 40.1
Radio 725.7 11.8 2645.9 13.2 2964.7 12.7
Cinema 69.9 1.1 393.3 2.0 359.5 1.5
Outdoor 195.3 3.2 1023.3 5.1 1161.1 5.0
Direct mail (unaddressed) not monitored 136.3 0.7 139.9 0.6
Internet not monitored 174.1 0.9 272.0 1.2
Total 6148.6 100 20102.1 100 23388.6 100
Rounding off occurs. Important note: 2006 revised upwards from original data published in 2007 Media
Facts. Excludes self promotion by TV stations on TV.
This table reads: According to Multimedia, TV accounted for R2397.8 million (39.0%) of the R6148.6
million spend on media in 1997. This rose to R9379.4 million (40.1%) in 2007.
Source: Nielsen Media Research’s Multimedia

1 7
Tobacco
Related
Health

Beauty
Media
Promo-
tion
Banking/
Insurance
Travel
transport
leisure
Household
Beverages
Business
to
Business
Food Retail
Education /
gov.
Misc
small
display
0
5
10
15
20
25
30
Above-the-line Adspend
by Category
2007
R'm %
Food 785.0 3.4
Beverages 1432.1 6.1
Health beauty 2023.6 8.7
Household 1088.8 4.7
Banking/insurance 2601.7 11.1
Travel, transport leisure 3793.0 16.2
Tobacco related 6.9 0.0
Retail 5604.6 24.0
Business to business 3533.8 15.1
Education/government etc 1536.4 6.6
Misc small display 306.6 1.3
Media promotion 676.0 2.9
Total 23388.6 100
This table reads: According to Nielsen’s
Multimedia, above-the-ine expenditure on Food
was R785.0 million in 2007 (3.4%) out of the total
of R23,388.6 million. Note: rounding off occurs.
Source: Nielsen Media Research’s Multimedia
Key indices 1999 to 2007
Year CPI GDP Rand to Prime Adspend
% incr. % incr. US$ Rate % % incr.
1999 5.2 2.0 6.12 15.50 11.5
2000 5.3 4.2 6.96 14.50 11.1
2001 5.7 2.7 8.61 13.00 8.3
2002 9.2 3.7 10.54 17.00 16.8
2003 5.9 3.1 7.58 11.50 17.7
2004 1.4 4.9 6.46 11.00 23.3
2005 3.4 5.0 6.38 10.50 15.8
2006 4.6 5.4 6.78 12.50 17.2
2007 (est) 7.1 5.1 7.06 14.50 16.3
This table reads: In 1999 the Consumer Price Index (CPI) rose by 5.2% over 1998. The Gross Domestic Product
(GDP) rose by 2.0%, the US$ bought R6.12, the Prime lending rate was 15.50% and adspend increased by 11.5%.
Source: Nedcor Economic Unit/Nielsen Media Research’s Multimedia

1 8
The market: New pay TV competitors to be launched in 2009 will greatly pressurise the TV mix and
cannibalise audience. Viewership trend: continues in flux as stations jostle for audience via programming
opportunities.
Station Ownership/ Comment Last 7 days viewership
Language ‘000 AMPS 2007
Black Coloured Indian White
SABC 1 SABC Free-to-air. 17615 2139 648 1879
All official languages
SABC 2 SABC Free-to-air 12825 2417 644 3001
SABC 3 SABC Free-to-air 9481 2010 708 2662
eTV eTV Free-to-air. 13002 2243 693 2627
Mainly English
M-Net M-Net Analogue/digital pay 457 443 98 1286
Mainly English TV station, predominantly
upper income audience.
M-Net only analogue
subscriber base under
157,000 and shrinking in
favour of DStv package
(NB: audience includes
analogue, open time
and digital via DStv)
DStv MultiChoice Digital satellite pay
Mainly English station, over 84 channels 965 298 155 1613
(plus interactive offerings)
37 of which carry
advertising, including
digital M-Net. Subscriber
base over 1,379,000
(SA only) and growing.
(NB: audience non-M-Net)
This table reads: SABC1 is owned by the SABC and broadcasts free-to-air in all official languages. Its last 7
days black viewership ex AMPS 2007 is 17.6 million adults.
Source: OMD/AMPS 2007
television

1 9
Top 5 programmes
Station Programme Genre Day AMR Time
SABC1 Generations Soap Wed 24.3 20h00-20h30
Zone 14 Drama Mon 21.3 20h30-21h00
Zulu News News Wed 15.9 19h30-20h00
Zola 7 Reality Thu 15.5 20h30-21h00
Shakespeare-Entabeni Drama Tue 15.2 20h30-21h00
SABC2 Muvhango Drama Tue 13.5 21h00-21h30
7 de Laan Soap Wed 11.0 18h30-19h00
Mazinyo Dot Q Sitcom Sun 10.0 19h00-19h30
Nuus News Thu 9.9 19h00-19h30
Strictly Come Dancing Variety Thu 8.8 21h30-22h00
SABC3 Days of Our Lives Soap Wed 10.2 17h00-17h45
National Geographic Special Documentary Sun 7.0 18h00-19h00
Isidingo Soap Mon 7.0 18h30-19h00
News News Sun 6.9 19h00-19h30
Music Music Tue 6.4 16h45-17h00
e-TV International Smackdown Sport Wed 12.6 20h30-21h30
International ECW Sport Sat 12.3 17h00-18h00
The Foreigner Movie Sun 11.2 20h00-22h00
Live Lotto Draw Competition Wed 10.3 21h30-21h35
e-News Early Edition News Sat 10.1 19h00-19h30
M-Net Carte Blanche Magazine Sun 2.5 19h00-20h00
Egoli Soap Thu 1.9 18h00-18h30
Desperate Housewives Drama Thu 1.6 20h30-21h30
Prison Break Drama Tue 1.5 20h30-21h30
Binnelanders Soap Mon 1.4 18h30-19h00
This table reads: SABC1’s leading programme w/c 10 March 2008 was Wednesday’s Generations broadcast
between 20h00 and 20h30. It achieved 24.5 AMR against all adults.
W/c 10th March, 2008. Base: all adults
TV Performance
Station SABC1 SABC2 SABC3 eTV M-Net Total
Cost 20x30” spots R525000 R400500 R455500 R456500 R371500 R2209000
Performance in AR
All adults 162.4 92.6 80.9 104.3 12.7 452.9
English/other 63.2 44.8 119.5 126.0 28.8 382.3
Afrikaans/both 63.0 125.7 101.5 121.0 41.7 452.9
Nguni 226.8 69.1 55.4 89.8 0.5 441.6
Sotho 164.3 108.4 66.0 84.6 1.2 424.5
Income high 71.1 69.5 82.0 81.4 48.5 352.5
Income medium 167.3 89.0 82.2 114.8 8.1 461.4
Income low 180.7 94.6 68.1 93.4 1.2 438.0
Spots spread 15h00-23h00 Mon-Sun week commencing 10th March 2008. Channels per Media Inflation Watch package.
Rates per rate card, significant discounts may be negotiated.
This table reads: 20 spots on SABC1 spread 15h00 to 23h00 Mon-Sun cost R525,000 without negotiation. The schedule
yielded 162.4 AR (TV ratings) against all adults, and 226.8 against Nguni speaking adults.
television
Analysis: via Telmar

2 0
The market: The medium is in a state of flux as stations vie for audience and revenue. New regional stations will intensify
regional competition. The large number of community stations is yet to make a significant impact in listenership, research or
revenue. Listenership trend: audience fragmentation and fluctuation.
Category/Station Language/ Format/Target Audience all adult
Language Owner or control Past 7 days
AMPS 2007
000 %
National stations
5fm English Popular music format to all major 1755 5.6
SABC metropolitan areas countrywide.
Metro English Contemporary black-orientated 4739 15.2
SABC music, news talk shows targeted to trendy
sophisticated blacks in major metropolitan areas.
SAfm English SABC Full service content “for the well informed.” 602 1.9
Radiosondergrense Afrikaans/SABC Full service national community/cultural station. 1818 5.8
Radio 2000 Eng/Afr/SABC Mainly sports. Audience fluctuates with events covered. 301 1.0
Radio Pulpit/Kansel Eng/Afr (+ others) Religious. 241 0.8
Radio Pulpit
Regional/inter-regional stations
702 English Mainly talk and news format to greater 379 1.2
Primedia Gauteng (FM).
94.7 (Highveld Stereo) English Adult contemporary music format 1305 4.2
Primedia with humour, news sports bulletins to Gauteng.
Classic FM English Classic, good music and news. Gauteng 235 0.8
Classic FM based. Plus netcast.
Kaya FM English/Thebe/Shanike/ Adult contemporary music for urban 1229 4.0
New Africa Inv. blacks in greater Johannesburg.
YFM English/HCI Youth station (mainly black) to greater Johannesburg. 990 3.2
Jacaranda Eng/Afr Contemporary music format with news, sports 2360 7.6
Kagiso bulletins morning talk to Gauteng and beyond.
North West FM Setswana/Eng Adult contemporary to NW Province and surrounds. N/A N/A
Various Launched Feb 2008.
M-Power FM Mainly English Adult contemporary to Mpumalanga and surrounds. N/A N/A
Various/AME Launched Dec 2007.
Capricorn FM Mainly English Adult contemporary to Limpopo and surrounds. N/A N/A
Various Launched Dec 2007.
567 Capetalk Eng/ Primedia Talk and news for Cape metropolitan areas. 162 0.5
Good Hope FM Eng/Afr Adult contemporary music format 722 2.3
SABC with news sports bulletins to Western Cape.
Heart English Adult contemporary music format broadcasting 619 2.0
Makana Trust/Kagiso to Western Cape metropolitan area.
Kfm Eng/Afr Adult contemporary music with news, sports and 1203 3.9
Primedia (+Broadcape) entertainment info to Western Cape metropolitan area.
East Coast Radio English Adult contemporary music with news and 1817 5.8
Kagiso sport to KwaZulu-Natal.
radio

2 1
radio
Category/Station Language/ Format/Target Audience all adult
Language Owner or control Past 7 days
AMPS 2007
000 %
Gagasi Eng/Zulu Adult contemporary music format broadcasting 1499 4.8
Makana Trust/Kagiso KwaZulu-Natal metropolitan area.
Algoa Eng/Afr Adult contemporary music with news, 804 2.6
AME sports and talk to Eastern Cape.
Ofm (Oranjé) Eng/Afr Adult contemporary music with news 478 1.5
AME (+Kagiso) sports talk to Free State, N. Cape
NW Province.
Lotus fm Eng/Indian Community/cultural station for 425 1.4
SABC Indian communities in KwaZulu-Natal, Gauteng
other areas.
African language stations
Ukhozi FM Zulu Full service station for Zulu speakers 5959 19.2
SABC in KwaZulu-Natal, Gauteng, Mpumalanga
other areas. Has split broadcast facility.
Umhlobo Wenene Xhosa Full service station for Xhosa 4559 14.7
SABC speakers in Eastern Cape, Gauteng, S. Free State
and other areas.
Motsweding FM Setswana Full service station for Setswana 2826 9.1
SABC speakers in NW Province, N. Cape, NE Free
State Mpumalanga.
Lesedi Sesotho Full service station for Sesotho 3348 10.8
SABC speakers in Free State, Gauteng, N. E. Cape,
NW Province Mpumalanga.
Thobela FM N. Sotho Full service station for N. Sotho 3093 9.9
SABC speakers from the Free State, through
Gauteng to Limpopo.
Munghana-Lonene Tsonga Full service station for Tsonga 1304 4.2
SABC speakers in Limpopo, NW Province Gauteng.
Phalaphala FM Venda Full service station for Venda 931 3.0
SABC speakers in far N. Limpopo Gauteng.
CKI FM Eng/Xhosa Music station for Xhosa speakers 478 1.5
SABC in East London/former Ciskei.
Ikwekwezi FM Ndebele Full service station for Ndebele 1480 4.8
SABC speakers in Mpumalanga, Gauteng Limpopo.
Ligwalagwala FM Swazi Full service station for Swazi 1340 4.3
SABC speakers in Mpumalanga Gauteng.
Community
Various Various Community appeal, from niche geographic, retail 5324 17.1
Independent/ and religious interest. Almost 100 community/
international special stations monitored in AMPS 2007.
This table reads: 5fm is an English language station owned by the South African Broadcasting Corporation (SABC). It has a
popular music format with 1.755 million listeners (5.6% of the population) over the past 7 days (AMPS 2007).

2 2
The Market: Traditionally each major urban centre has had its own set of competing English and/or Afrikaans dailies.
The last few years has seen the surge in popular journalism with the launch and massive success of Daily Sun.
Circulation trend: Long term, most of the larger English dailies experience softening long-term circulation while many
smaller niche titles are holding or increasing circulation.
Readership trend: The larger English dailies exhibit a Black readership in excess of 50%, blurring the editorial appeals
between ‘Black’ and ‘White’ categories.
Area/Title Group Lang. Appears ABC Circ. Readers Col Cm. Col Cm.
Oct-Dec ‘07 AMPS ‘07 BW FC
000 000 Exc VAT Exc VAT
Bloemfontein
Volksblad Media24 Afr AM 28.5 131 R52.5 R76.57
Cape Town
Cape Times INC Eng AM 49.7 305 R81.80 R130.88
Cape Argus INC Eng PM 71.3 336 R93.45 R149.52
Daily Voice INC Eng AM N/A 497 R70.80 R113.28
Die Burger Media24 Afr AM 91.7 434 R115.02 R163.19
Kaap/Cape Son (Mon-Fri) Media24 Afr/Eng AM 97.1# 912 R109.96 R173.94
Durban
The Mercury INC Eng AM 40.0 191 R67.10 R107.36
Daily News INC Eng PM 50.4 311 R78.80 R126.08
Isolezwe INC Zulu AM 98.6 702 Per FC R76.03
East London
Daily Dispatch Johncom Eng AM 32.0 254 R46.00 R86.00
Johannesburg
Business Day BDFM Eng AM 41.1 168 R120.00 R170.00
The Citizen Caxton Eng AM 71.5 593 R88.00 R133.00
Daily Sun Media24 Eng AM 513.3 4755 R190.00 R305.00
Sowetan Johncom Eng AM 135.5 2040 R150.00 R246.00
Star INC Eng AM/PM 163.8 1045 R163.70 R261.92
Beeld Media24 Afr AM 100.8 554 R133.29 R186.89
Kimberley
Diamond Fields Adv. INC Eng AM 9.4 63 R22.50 R36.00
Pietermaritzburg
Witness Media24 Eng AM 23.1 123 R38.05 R76.10
Port Elizabeth
Herald Johncom Eng AM 26.9 214 R52.00 R96.00
Pretoria
Pretoria News INC Eng PM 27.1 239 R48.60 R77.76
This table reads: Bloemfontein’s Volksblad is published in Afrikaans by Media24 mornings. Its ABC circulation Oct-Dec
2007 is 28,500 (rounded). Its all adults readership ex AMPS 2007 (12 months) is 131 000. A single column centimetre BW is
R52.50 and FC is R76.57 (2008 exc VAT). # Afrikaans edition only.
newspapers: dailies

2 3
The market: Most large urban centres had a Saturday/Sunday edition of the relevant dailies. Nationals grew from
Johannesburg. Recent movements include name changes and new launches, especially the emergence of Afrikaans popular jour-
nalism via Cape Town’s Son. Circulation trend: long term, static to softening for most titles. Readership trend: per dailies.
Area/Title Group Lang. Appears ABC Circ. Readers Col Cm. Col Cm.
Oct-Dec ‘07 AMPS '07 BW FC
National
City Press Media24 Eng Sun 195.2 2667 R214.00 R303.00
Mail Guardian MG Media Eng Fri 51.8 467 R179.00 R185.00
Rapport Media24 Afr Sun 296.2 1612 R340.00 R519.00
Soccer Laduma Media24 Eng Wed 322.0 2190 Per FC R205.00
Sunday Independent INC Eng Sun 43.0 272 R104.50 R167.20
Sunday Sun Media24 Eng Sun 201.1 2846 R106.00 R156.00
Sunday Times Avusa Eng Sun 504.4 3820 R449.00 R715.00
Sunday World Avusa Eng Sun 199.5 1459 R110.00 R152.00
Bloemfontein
Naweek Volksblad Media24 Afr Sat 24.8 220 R35.00 R59.08
Cape Town
Die Burger Media24 Afr Sat 104.8 623 R115.02 R163.19
Weekend Cape Argus INC Eng Sat/Sun 104.1 Sat: 295 R102.55 R164.08
Sun: 287
Durban
Ilanga Mandla-Matla Zulu Mon/Thu 105.7 604 R64.97 R111.04
Ilanga Langesonto Mandla-Matla Zulu Sat/Sun 84.1 547 R33.33 R56.65
Independent on Saturday INC Eng Sat 54.0 163 R79.03 R126.45
Isolezwe ngeSonto INC Zulu Sun 60.0* N/A Per FC R60.00
Post INC Eng Wed 47.2 299 R44.22 R70.75
Sunday Tribune INC Eng Sun 107.3 659 R127.47 R203.95
Johannesburg
The Citizen Caxton Eng Sat 55.1 546 R67.00 R100.00
Naweek Beeld Media24 Afr Sat 86.6 371 R114.85 R159.94
Saturday Star INC Eng Sat 132.2 591 R111.30 R176.08
Weekender BDFM Eng Sat 12.4 65 R51.50 R83.50
Port Elizabeth
Weekend Post Avusa Eng Sat 27.0 149 R52.00 R95.00
* Claimed
This table reads: City Press is published by Media24 in English on Sundays. Its ABC circulation Oct-Dec 2007 is 195,200 (rounded) and
its AMPS 2007 readership is 2 667 000 adults all races. A single column centimetre BW is R214.00 and FC is R303.00 (2008 exc VAT).
newspapers: major weeklies

2 4
The Market: SA has over 380 newspapers targeted to local communities. Those in urban areas tend to be free distribution
and large circulating. Those in country areas tend to be sold and smaller circulating. Circulation trend: Many urban news-
papers have put on circulation in line with the increase in local population/urbanisation. 2005 saw the first launch of a series of
freesheets into Johannesburg’s massive black township, Soweto (Caxton).
Area/Title Group Lang. Appears Circulation Col Cm. Col Cm.
Oct-Dec ‘07 BW FC
000 Exc VAT Exc VAT
Gauteng: Greater Johannesburg
Alberton Record Caxton Eng(+Afr) Weekly 36.0 free R47.39 R71.10
Boksburg Advertiser Caxton Eng(+Afr) Weekly 41.4 free R48.30 R72.45
Germiston City News Caxton Eng(+Afr) Weekly 29.3 free R36.45 R55.00
Krugersdorp News Caxton Eng/Afr Weekly 27.6 free R40.89 R61.33
Randburg Sun Caxton Eng Weekly 58.1 free R56.10 R84.15
Roodepoort Record Caxton Eng/Afr Weekly 52.3 free R53.33 R79.99
Sandton Chronicle Caxton Eng Weekly 53.8 free R54.80 R82.20
Southern Courier Caxton Eng(+Afr) Weekly 55.8 free R50.66 R76.00
Gauteng: Pretoria
Record Centurion Caxton Afr/Eng Weekly 46.1 free R57.54 R86.32
Gauteng: Vaal
Vanderbijlpark Ster Media24 Eng/Afr Weekly 25.0 free R40.26 R60.38
North West
Potchefstroom Herald Media24 Afr(+Eng) Weekly 7.8 sold R28.75 R43.12
Rustenburg Herald Caxton Eng/Afr Weekly 22.2 sold R32.00 R48.00
Mpumalanga
Lowvelder Caxton Eng/Afr Tue Fri 15.4 sold: Fri R27.00 R40.50
Free State
Ons Stad Media24 Afr/Eng Weekly 36.7 free R28.61 R45.26
Vista Media24 Afr(+Eng) Weekly 37.1 free R31.23 R47.88
KwaZulu-Natal: Durban
Highway Mail Caxton Eng Weekly 50.8 free R48.65 R72.98
Northglen News Caxton Eng Weekly 27.3 free R34.09 R51.14
KwaZulu-Natal: North/South Coast
South Coast Herald Caxton Eng Weekly 16.8 sold R29.84 R44.76
Zululand Observer Caxton Eng/Afr Tue Fri 15.9 sold: Fri R32.98 R49.47
Eastern Cape: Port Elizabeth
P. E. Express Media24 Eng(+Afr) Weekly 89.8 free R42.50 R72.25
Western Cape: Cape Town
Constantiaberg Bulletin INC Eng Weekly 30.6 free R38.45 R61.52
Southern Suburbs Tatler INC Eng Weekly 48.2 free R39.10 R62.56
Tygerburger (12 editions) Media24 Afr(+Eng) Weekly 285.2 free R201.88 R250.08
Western Cape: Boland
District Mail Media24 Eng/Afr Weekly 14.0 sold R30.37 R47.07
Eikestadnuus Media24 Afr(+Eng) Weekly 9.1 sold R26.41 R39.58
Circulation verification: 'Free: Verified Free Distribution; Sold: ABC
This table reads: Alberton Record is published by Caxton in English plus some Afrikaans. Its latest circulation (Verified Free
Distribution) is 36,000 (rounded). A column centimetre BW is R47.39 and FC is R71.10 (2008 exc VAT).
newspapers: community

2 5
The Market: SA has well over 400 main-stream consumer titles, most of which are small circulating and
highly niched. Churn of titles is high. The top five publishers totally dominate circulation and adspend.
Circulation trend: Depends on the category, but the average title is softening. The important Women’s
sector is remarkably resilient despite pressure from increasing number of options allied to consumers
reducing range of titles purchased.
Readership trend: Like circulation, generally softening. Most English, seemingly white editorial focus,
titles show significant, if not dominant, black readership.
Subject/Title Group Lang Appears ABC Circ. Readers FP FP
Latest AMPS ‘07 BW FC
Celebrity news
Heat Upper Case* Eng Weekly 67.9 491 Per FC R40370
People Caxton Eng Weekly 107.7 904 R13928 R19900
Consumer Computing
PC Format Intelligence Eng Monthly 20.6 216 Per FC R21600
Current Affairs
Time Magazine Time Warner Eng Weekly 59.6 282 R22043 R33800
General Interest/TV
Bona + Caxton Eng+3 Monthly 75.6 2214 R21731 R31040
Drum + Media24 Eng Weekly 100.7 1776 R18045 R30070
Huisgenoot Media24 Afr Weekly 332.3 1950 R36980 R61620
Reader’s Digest Heritage Eng Monthly 65.2 699 Per FC R25590
Dish/Skottel Multichoice Eng/Afr Monthly 1656.5 780 Per FC R69500
TV Guide edit
TV Plus Media24 Eng/Afr Fortnightly 107.3 1365 R16820 R28035
edit.
You Media24 Eng Weekly 205.7 2015 R24480 R40800
Lifestyle/Entertainment
Country Life, SA Caxton Eng Monthly 34.5 177 R13075 R18688
Longevity Avusa Eng Monthly 29.7 108 Per FC R25500
Wine Ramsay$ Eng Monthly 14.6 138 Per FC R18000
Men’s Interest
FHM Upper Case* Eng Monthly 71.0 737 Per FC R54180
GQ Conde Naste Eng 9xpa. 30.9 320 Per FC R31551
Mens Health Touchline* Eng Monthly 86.5 871 Per FC R49500
Motoring
Bike SA Bike SA Eng Monthly 32.7 218 Per FC R16667
Car Ramsay$ Eng Monthly 104.5 908 Per FC R42100
Speed Sound OverDrive Eng Monthly 46.3 523 Per FC R22262
Topcar Media24 Eng Monthly 26.3 500 Per FC R34475
Music/Youth
Saltwater Girl Atol* Eng 10xpa 31.8 NA Per FC R23650
Y Mag + Mojo Eng 6xpa 9.6 440 Per FC R17050
Newspaper Supplements
Tydskrif - Rapport RCP Media* Afr Weekly see Rapport 1010 R29600 R43200
S. Times Magazine Avusa Eng Weekly see S. Times 1302 R46999 R63439
consumer magazines

Travel/Adventure
Getaway Ramsay$ Eng Monthly 61.1 429 R22700 R32100
Retailer’s titles
Edgars Club Mag. New Media* Eng/Afr Monthly 899.7 2086 Per FC R56000
edit
Sport
Amakhosi+ Backpage Eng Monthly 26.1 1174 Per FC R25322
Compleat Golfer Ramsay$ Eng Monthly 27.8 110 Per FC R23500
Kickoff + Touchline* Eng Weekly 57.8 1880 Per FC R33900
Sports Illustrated, Touchline* Eng/Afr Monthly 38.2^ 432 Per FC R36300
SA edit.
Stywe Lyne/ Stywe Lyne Afr Monthly 36.0 148 R7400 R11600
Tight Lines (+Eng)
Women’s/Home Interest
Cosmopolitan Associated Eng Monthly 125.5 943 Per FC R50100
Elle Avusa Eng Monthly 50.5 389 Per FC R37600
Essentials Caxton Eng Monthly 39.3 220 R15940 R22777
Fair Lady Media24 Eng Monthly 80.0^ 975 Per FC R38900
Femina Media24 Eng Monthly 36.6 256 Per FC R24700
Finesse Carpe Diem$ Afr Monthly 88.9 309 Per FC R21050
Food Home Caxton Eng Monthly 33.6 439 R12617 R18024
Entertaining
Garden
Home, SA Caxton Eng Monthly 78.6 569 R23388 R33417
Gardening, SA/ Primedia Eng Monthly 56.4 281 Per FC R19500
Tuin Paleis (comb.)
House Garden Conde Naste Eng Monthly 50.1 418 Per FC R36305
House Leisure Associated Eng Monthly 38.9 251 Per FC R32100
Ideas / Media24 Eng/ Monthly 110.3 258 Per FC R36980
Idees Afr edit.
Living Loving Caxton Eng Monthly 36.9 543 R14680 R20966
Marie Claire Associated Eng Monthly 43.7 315 Per FC R38400
Rooi Rose Caxton Afr Monthly 106.8 655 R19143 R27340
Sarie Media24 Afr Monthly 114.4^ 639 Per FC R33000
Shape Touchline* Eng Monthly 46.5^ 204 Per FC R33800
True Love + Media24 Eng Monthly 102.8^ 2170 Per FC R43200
Vrouekeur Caxton Afr Weekly 87.5 417 R9883 R14123
Your Baby Alchemy* Eng Monthly 24.6 281 Per FC R18100
Your Family Caxton Eng Monthly 66.7 431 R16833 R24041
+ Predominantly Black editorial focus * Part of Media24 (Naspers). $ Part of Caxton. ^ ABC suspended 2007.
Monthly includes 11xpa.
This table reads: Heat is published by Upper Case Media (part of Media24 Group) weekly in English. Its
latest ABC circulation is 67 900 (rounded) and its AMPS 2007 readership is 491 000 adults all races. A
full page black white or full colour is R40 370 (2008 exc VAT).
2 6
consumer magazines

2 7
The Market: SA has over 650 trade, technical and professional journals annuals, most of which
are small circulating and highly niched. Turnover of titles is high. The two big financial weeklies
together with Engineering News dominate adspend. Circulation trend: Pressure on printing and
distribution (ie, postage) costs forces professional publishers to continually weed out non-core
market circulation. This is partially responsible for softening circulations over the long term.
Subject/Title Group Lang Appears ABC/Circ Readers FP/BW FP/FC
Latest AMPS ‘07 A4/FC A4/FC
Agriculture
Farmer’s Weekly Caxton Eng Weekly 14.1 147 R5576 R7961
Landbouweekblad Media24 Afr Weekly 43.9 218 R14055 R24200
Architecture/Building
Leading Arch Design Primedia Eng 6xpa 5.7 Per FC R9900
SA Builder/Bouer Malnor Eng/Afr Monthly 4.8* Per FC R9650
Built Avusa Eng 6xpa 5.0 Per FC R9300
Automotive/Transport
Auto Eng Spares Swift Eng Monthly 15.0 Per FC R13950
Automobile Future Pub Eng(+Afr) Monthly 8.3 R12770 R14850
Fleet Watch Fleetwatch Eng Monthly 5.0 R11250 R13400
Aviation
African Pilot Wavelengths Eng Monthly 6.1 Per FC R7000
Business/Management
Enterprise Mafube Eng Monthly 16.2 112 R18788 R23986
Financial Mail BDFM Eng Weekly 30.2 189 R29070 R40110
Finweek Media24 Eng/Afr Weekly 36.8 73 Per FC R39400
Maverick Business Century Eng 13xpa 14.4 Per FC R20500
Business Startup/Emerging
BigNews BDFM Eng Monthly 123.1 R26640 R30420
Succeed Succeed Eng Monthly 23.2 131 Per FC R22800
Catering/Hotels
Hospitality Avusa Eng 6xpa 4.8 Per FC R9800
Hotel Restaurant Ramsay Eng Monthly 7.6 R9660 R16065
Computers/IT
Computer Business Review Technews Eng Monthly 5.0 Per FC R15000
iWeek IT Web Eng Weekly 7.0 Per FC R13700
Conservation
Urban Green File Brooke Pattrick Eng 6xpa 3.0 R7500 R10000
Electrical/Electronics
Electricity + Control Crown Eng Monthly 5.0 R10540 R13175
business to business

2 8
Vector EE Pub Eng Monthly 6.5 R10577 R12867
Human Resources
HR Future Osgard Media Eng Monthly 9.1 R8619 R10898
Industry
Civil Eng Contractor Brooke Pattrick Eng Monthly 3.0 R8512 R11350
Construction World Crown Eng Monthly 4.7 Per FC R11100
Engineering News Creamer Media Eng Weekly 14.6 Per FC R17500
Marketing
AdVantage Primedia Eng Monthly 3.7 Per FC R14300
Marketing Mix Systems Eng Monthly 3.9 Per FC R10000
The Media Wag The Dog Eng Monthly 3.9 Per FC R15500
Medical
Modern Medicine IHS Eng Monthly 6.0 R9750 R15450
SA Medical Jnl SA Medical Assoc Eng/Afr Monthly 14.1 R11132 R17424
Mining
Mining Mirror Brooke Pattrick Eng Monthly 3.0 R8512 R11350
Mining Weekly Creamer Media Eng Weekly 14.5 Per FC R14700
Municipal/Government
Government Digest Malnor Eng Monthly 4.7* Per FC R9660
IMIESA 3S Eng/Afr Monthly 5.8 R10620 R11800
Pharmacy
Modern Pharmacy IHS Eng Monthly 3.3 R7780 R11760
SA Pharmaceutical Jnl Medpharm Eng/Afr Monthly 4.5 R8000 R11500
Printing
Graphix IHS Eng Monthly 2.2* R9910 R12350
Property
Property Professional Future Pub Eng 6xpa 14.7* Per FC R15950
Retail
Wholesale Business Supermarket Ret Eng 6xpa 14.0 Per FC R20830
Supermarket Retailer Supermarket Ret Eng Monthly 8.6 Per FC R20830
Travel Tourism
SA’s Travel News Weekly Now Media Eng Weekly 7.3 R24840 R32292
Monthly includes 10 11xpa., * Claimed circulation
This table reads: Farmer’s Weekly is published by Caxton weekly in English. Its ABC circulation
Oct-Dec 2007 is 14,100 (rounded) and its AMPS 2007 readership is 147,000 adults all races. A full
page black white (2008, excl VAT) is R5576 and a full page full colour is R7961.
business to business
Subject/Title Group Lang Appears ABC/Circ Readers FP/BW FP/FC
Latest AMPS ‘07 A4/FC A4/FC

2 9
The market: South Africa has a very vibrant and entrepreneurial outdoor media sector. Contractors
provide many different variants of the medium, from skywriting to A4 ads placed in public toilets. The
following variants are numerically/strategically important.
Variant/format Comment Base Rate
per unit per month
exc production
Spectaculars/Supersigns
Any size, landscape or portrait, Placed in strategic positions. On quotation
mainly illuminated, some rotating
96 sheet billboard 96 48 sheet billboards are the @ R9000 illuminated
3m deep x 12m wide dominant outdoor variant in terms @ R4000 non-illuminated
of number of sites. Available nationally.
48 sheet billboard @ R2800 non-illuminated
3m deep x 6m wide
16 sheet billboard Increasing numbers of smaller and por- @ R798 non-illuminated
2m x 3m trait units are being erected in strategic
high traffic urban and highway locations.
12 sheet billboard @ R933 non-illuminated
1,5m x 3m
Portrait units From R6670 to over R18000
9m x 6m depending on unit, illumination,
6m x 4m location volume/type of traffic
CitiLites/Primelites Internally illuminated, located on major R24750 per face
3m x 6m arterials within suburbs.
Street Pole Ads Located on major arterials and traffic R680 per face major arterials
routes in suburbs and CBD areas. R560 per face high traffic routes
R420 per face lower traffic
R320 per face central JHB
Electronic bulletin boards
Many different formats Located in strategic positions, garage On quotation
forecourts etc. Provides colour and
movement. Some variants updated by
telephonic/radio link.
Bus shelters
Various formats depending on Located along many urban @ R3025 illuminated
contractor municipality bus routes. @ R1510 non-illuminated
Trains/Buses/Taxis
Opportunities range from posters Availability subject to transport Trains:
pasted on vehicles to painted companies carrying advertising. Most R270 for 4 panels per coach
all over trains, plus interiors. units in metropolitan areas. Buses:
Number of different opportunities R4520 full bus
at railway stations and taxi ranks Taxis:
for kiosks and promotional units R1330 Mega taxi, R1950 Quantum taxi
Trailer Ads
Normally adaptations of Major metropolitan areas. @ R1600 per day
48 sheets to fit on trailer plus out-of-town mileage
towed by car Plus R4700 for promoters
out of home

3 0
The Market: Cinema chains are continually building, upgrading and revitalising cinema houses. Attendances,
which in recent years have been under pressure, fluctuate with the offers of Hollywood/Bollywood. Although
rates are under extreme pressure, very significant discounts may be negotiated and packages bought. Below
is a sample of Ster-Kinekor houses (392 screens in 54 complexes). Rates are negotiable for Nu-Metro, the
competing major chain. Foyer, sampling, branding and other opportunities offered.
Area/Centre Screens Chain Capacity Av Weekly Rate
Attendance 30
non-peak
Gauteng
Sandton
Cine 11 Ster-Kinekor 1745 11184 R14060
Rosebank
Nouveau 10 Ster-Kinekor 1137 5891 R14200
JHB CBD
Carlton Cine 5 Ster-Kinekor 754 6520 R7100
Roodepoort
Westgate 10 Ster-Kinekor 1411 7728 R13160
Boksburg
East Rand Mall 9 Ster-Kinekor 1427 6866 R11740
Pretoria CBD
Arcadia Sterland 13 Ster-Kinekor 2704 14031 R17420
Limpopo
Polokwane
Savannah Mall 6 Ster-Kinekor 1062 5420 R8000
Western Cape
Cavendish
Cineplex 8 Ster-Kinekor 1496 9125 R9800
Tokai
Blue Route 6 Ster-Kinekor 806 6492 R8520
Bellville
Tygervalley 10 Ster-Kinekor 1474 8077 R12640
Somerset West
Mall Cine 8 Ster-Kinekor 1325 7024 R10840
Stellenbosch
Eikestad Cine 6 Ster-Kinekor 894 3777 R8520
Eastern Cape
Port Elizabeth
Greenacres Bridge 8 Ster-Kinekor 1095 8344 R10840
East London
Vincent Park 5 Ster-Kinekor 710 5027 R6580
Free State
Bloemfontein CBD
Mimosa Mall 7 Ster-Kinekor 914 6079 R8900
KwaZulu-Natal
Durban CBD
The Wheel 9 Ster-Kinekor 1906 7311 R11660
Musgrave
Musgrave Cine 7 Ster Kinekor 1046 10401 R8900
Umhlanga
Gateway Cine 18 Ster-Kinekor 4054 22214 R24000
This table reads: Sandton’s Cine complex consists of 11 individual movie screens and is owned by Ster-Kinekor. Its
capacity is 1745 seats and in an average week in 2007, 11 184 tickets were sold. A 30-second spot (effective Jul 2008
excl VAT) on all 11 screens costs R14060 per week.
cinema

3 1
Medium heading toward maturity. SA has over 200 significant sites that accept or would like to accept commercial advertising. Bigger sites have
sub-communities to attract specialist targets. A selection of some of the larger sites follows (all members of Online Publishers’ Association):
Category/site Address/owner Comment Unique browsers+ Base rate*
Business finance
Business Day Online www.businessday.co.za Online edition of daily. 122.2 R0.39
Bdfm
Fin24 www.fin24.com Online edition of weekly. 339.5 R0.22
Media24
Moneyweb www.moneyweb.co.za Independent business 105.8 R0.25
Moneyweb Holdings financial site.
Motoring
Wheels24 www.wheels.co.za Feeds from group’s daily 250.7 R0.22
Media24 weekly newspapers.
News/current affairs
Mail Guardian www.mg.co.za Mail Guardian online. 435.6 R0.25
Online Mail Guardian
The Times/ www.thetimes.co.za Community zones: inc 374.5 R0.22
Sunday Times Avusa business, sport, lifestyle, jobs.
Communities
iAfrica.com www.iafrica.com From major service provider. 403.8 R0.20
Primedia
Independent Online www.iol.co.za Feeds from group’s daily 1 039.0 R0.20
Independent News Media weekend newspapers.
MWeb Network www.mweb.co.za From major service provider. 710.7 R0.22
Mweb
News24 www.news24.com Feeds from group’s 1 576.7 R0.22
Media24 newspapers magazines.
Industry
Engineering News www.engineeringnews.co.za Online edition of weekly 92.6 R0.13
Creamer Media magazine.
Marketing
BizCommunity www.bizcommunity.com Media, advertising 204.6 R0.18
Biz Community marketing community.
Search engines
Ananzi www.ananzi.co.za SA search engine. 257.4 R0.18
Ananzi
Sport
SuperSport Zone www.supersport.co.za Community of sites for 333.4 R0.20
Supersport Holdings various sporting codes.
Technology
IT Web www.itweb.co.za Internet, computer and 120.9 R0.30
IT Web Group telecommunications
Women
Women24 www.women24.com Feeds from group’s 245.1 R0.26
Media24 major magazines.
+ Average month Q4 2007 in 000 as released by Online Publishers’ Association.
* Per impression for standard 468x60 (sometimes 120) pixel/max 12k banner run-of-site or equivalent. Excludes volume
discounts or additions for targeting. Other sizes, keywords and rich media, sponsorship etc opportunities usually available.
online media

Industry Interest Bodies
Advertising Media Forum (AMF)
Web: www.amf.org.za
c/o Ebony Ivory, Private Bag X2,
GREENSIDE, 2034.
Tel: +27 011 327 6871,
Fax: +27 011 327 6875,
E-mail: paul@ebonyivory.co.za
Contact: Paul Middleton (JHB
Acting Chair)
Association for Communication
Advertising (ACA)
Web: www.acasa.co.za
PO Box 2302, PARKLANDS, 2121.
Tel: +27 011 781 2772, Fax: +27 011
781 2797, E-mail: ceo@aaaltd.co.za
Contact: Odette Roper (CEO),
Charmaine Bashe (PA)
The Creative Circle
Web: www.creativecircle.co.za
c/o DraftFCB, PO Box 78014,
SANDTON 2146.
Tel: +27 011 566 6277, E-mail:
Arlene@creativecircle.co.za
Contact: Arlene Donnenberg
(Administrator)
Southern African Marketing
Research Association (SAMRA)
Web: www.samra.co.za
PO Box 1713, RANDBURG, 2125.
Tel: +27 011 886 3771, Fax: +27 011
886 9721, E-mail: info@samra.co.za
Contact: Adelaide Cholo (Senior
Office Administrator)
Media Owner Bodies
National Association of
Broadcasters (NAB)
Web: www.nab.org.za
PO Box 412363, CRAIGHALL, 2024.
Tel: +27 011 325 5741, Fax: +27 011
325 5743, E-mail: lois@nabsa.co.za
Contact: Johann Koster
(Executive Director)
Out of Home Media SA (OHMSA)
Web: www.ohmsa.co.za
Tel: +27 011 781 9367,
Fax: +27 011 781 8963,
E-mail: info@ohmsa.co.za
Contact: Les Holley
(General Manager)
Print Media SA (PMSA)
Incorporates Newspaper
Association of South Africa,
Magazine Publishers Association
of South Africa, Association
of Independent Publishers
of Southern Africa (formerly
Community Press Association of
South Africa).
Web: www.printmedia.org.za
Tel: +27 011 484 3624,
Fax: +27 011 484 3654, E-mail:
printmediasa@printmedia.org.za
Contact: Ingrid Louw (CEO)
Media Industry Bodies
Advertising Media Association of
SA (AMASA)
Web: www.amasa.org.za
JHB: C/o PO Box 2697,
PINEGOWRIE, 2123.
Tel: +27 011 884 9282,
Fax: +27 011 884 7793,
E-mail: robsmuts@rmsmedia.co.za
Contact: Rob Smuts (Chairperson)
CT: Kim Alberts (Chairperson)
Tel: +27 021 880 1037, E-mail: kim.
alberts@onedigitalmedia.com
Audit Bureau of Circulations (ABC)
Web: www.abc.org.za
Tel: +27 011 484 3624, Fax: +27 011
484 3654, E-mail: abc@abc.org.za
Contact: Mishack Nekhavhambe
(Admin. Manager)
Online Publishers Association
(OPA)
Web: www.opa.org.za
PO Box 4116, CAPE TOWN, 8000.
Tel: +27 011 454 3534,
Fax: +27 011 454 3534,
E-mail: tvitale@opa.org.za
Contact: Theresa Vitale
(Secretary)
SA Advertising Research
Foundation (SAARF)
Web: www.saarf.co.za
PO Box 98874, SLOANE PARK,
2152.
Tel: +27 011 463 5340,
Fax: +27 011 463 5010,
E-mail: saarf@saarf.co.za
Contact: Dr. Paul Haupt (CEO)
Industry Control Bodies
Advertising Standards Authority
(ASA)
Web: www.asasa.org.za
PO Box 41555, CRAIGHALL, 2042.
Tel: +27 011 781 2006,
Fax: +27 011 781 1616,
E-mail: executive@asasa.org.za
Contact: Thembi Msibi (CEO)
Independent Communications
Authority of SA (ICASA)
Web: www.icasa.org.za
Private Bag X10002, SANDTON,
2146.
Tel: +27 011 321 8200, Fax: +27 011
444 1919, E-mail: info@icasa.org.za
Contact: Paris Mashile
(Chairperson), Violet Somtseu
(Secretary), Karabo Motlana (CEO)
3 2
useful contacts

State of the media
A rapidly growing media sector in a rapidly growing economy. Government grappling with concept
of free media.
Telecommunications
Telephone main lines 98 200 Mobile subscribers 2.264 million
Research availability
No recent accurate or comprehensive media performance data exists. Some earlier research
conducted by TV station.
Television
TV sets per 1000: 20
6 TV stations plus international satellite services. Most important are:
TPA1 (Portuguese/mainly urban/supervised by Government)
TPA2 (Portuguese/mainly urban/private)
TV Globo (Portuguese/broadcast Brazil and Angola/popular for soaps)
DStv (English/satellite broadcast from SA)
Radio
Radio sets per 1000: 68
Stations: AM (21), FM (6), Shortwave (7). Important medium:
Canal A (Multilingual/national/
Radio LAC (Portuguese/national/commercial vibey music with youth target)
Radio Cinco (Portuguses/regional around Luanda/launched 1995)
RNA (network of regional stations)
Print
Dailies (4), Weeklies (8), Magazines (14+) Pan-African titles circulated.
Journal de Angola (Portuguese/national daily newspaper)
Journal dos Desportos (Portuguese/daily newspaper)
Folha 8 (Portuguese/2x per week)
Angolense (Portuguese/weekly newspaper)
O Independente (Portuguese/weekly magazine)
Economia Mercados (Portuguese/quarterly business magazine)
Cinema
Too few cinemas exist to be a viable medium.
Outdoor
Full range of conventional outdoor opportunities exist. Serviced by local and South African
contractors.
Online
Internet users 85 000 Internet hosts 3 337
PCs 2 Internet service providers 0
Country code .ao
Sources: African Extension, BBC, CIA World Book, World Bank/ICT, own files
3 3
sadc countries
Angola

State of the media
A vibrant albeit small media sector.
Telecommunications
Telephone main lines 136 900 Mobile subscribers 979 800
No recent accurate or comprehensive media performance data exists. Earlier academic research
conducted.
Television
2 TV stations (1 government, 1 private) plus 8 international satellite services:
Botswana TV (BTV/English Setswana/national government owned)
GBC TV (English Setswana/mainly regional around Gaborone)
Radio
Stations: National (2 government), Regional (2 private), plus overspill from South Africa. Most
important are:
Radio Botwana 2 (English Setswana/national)
GABZ FM (English Setswana/regional around Gaborone)
Yarona FM (English Setswana/mainly youth regional around Gaborone)
Print
Dailies (2 national), Weekly (10 national, 1 regional), few magazines. South African and pan-African
magazines circulated.
Daily News (English Setswana/government)
Mgegi/The Reporter (English Setswana/national daily/private/10 000 ABC circ)
Mgeni/Monitor (English Setswana/national weekly/private/14 000 ABC circ)
Midweek Sun (English Setswana/weekly/private/17 000 ABC circ)
Flair (English only/monthly general interest family magazine)
Cinema
Too few cinemas exist to be a viable advertising medium.
Outdoor
Full range of conventional outdoor opportunities exists. Serviced by local and South African
contractors.
Online
PCs per 1000 people 45 Broadband subscribers per 1000 people 0
Country code .bw
3 4
sadc countries
Botswana

State of the media
A vast country with massive challenges but a suprisingly large and comprehensive media industry.
Huge potential.
Telecommunications
No data exists.
Television
Stations: over 75 in total: 3 national/almost national (1 government, 2 private), 72 regional (10 government,
62 private). Includes a large number of church stations. Some important DRC commercial stations:
Radio Television Nationale Congolaise (RTNC2/French others/almost national/cultural/government)
Raga Plus (French others/regional around Kinshasa/entertainment/private)
Raga TV (French others/regional around Kinshasa/entertainment inc soccer/private)
Radio
Stations: about 170 in total: 7 national, 13 government owned, balance private. State of flux.
Important stations are:
Radio Television Nationale Congolaise (French others/national/government owned)
Raga FM (French others/virtually national/private)
Radio Top Congo (French others/regional/private)
Digital Congo FM (French others/virtually national/mainly news/private)
Radio Tele Kin Malebo (RTKM/French others/regional/music entertainment/private)
Print
An elastic situation with an estimated 250 newspapers of all types, down from over 500 in 2002
(many politically orientated titles ceased after the election). Plus French and pan-African
magazines circulated.
Les Palmares (French only/daily newspaper/mainly Kinshasa)
Le Potentiel (French only/daily newspapaer/mainly Kinshasa)
Congo News (Fench only/weekly newspaper/multi-regional)
Mwangaza (French only/weekly newspaper/multi-regional)
Inter Media Magazine (French/monthly magazine)
Cinema
Not a viable advertising medium.
Outdoor
Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors.
Online
PCs per 1000 people N/A Broadband subscribers per 1000 people 0
Country code .cd
3 5
sadc countries
Congo, Democratic Republic of

State of the media
A small, poor country with rudimentary local media industry. Much overspill from South Africa.
Telecommunications
No data exists.
Television
Stations: 1 station, government owned plus international satellite services.
Lesotho TV (Sesotho English/national broadcaster/cultural social upliftment)
Radio
Stations: 7 stations (1 government, 6 private). Important stations are:
Radio Lesotho (Sesotho English/national/government owned)
Ultimate Radio (English only/regional/private)
Joy Radio (English Sesotho/largely national/social upliftment/private)
Print
12 weeklies, few magazines produced for the local market.
Public Eye (English Sesotho/weekly newspaper/largely national/private)
The Mirror (English Sesotho/weekly newspaper/major centres/private)
Mololi (Sesotho English/weekly newspaper/major centres citizens in SA/private)
Family Mirror (English only/quarterly magazine/female target with social issues/private)
Cinema
Outdoor
Full range of conventional outdoor opportunities exists. Serviced mainly by South African contractors.
Online
Internet users 51 500 Internet hosts 66
Country code .ls
3 6
sadc countries
Lesotho

State of the media
Rather rudimentary media industry. Radio very important.
Telecommunications
No data exists.
Television
Stations: 1 station, government owned plus international satellite services:
Television Malawi (TVM/English Chichewa/major centres/government)
Radio
Stations: 9 stations (2 government, 7 private). Some important stations are:
Malawi Broadcasting Corp 1 (MBC1/Chichewa others/national/mainly educational talk/
government)
Malawi Broadcasting Corp 2 (MBC2/English Chichewa/national/entertainment/youth/
government)
Capital FM (English/regional in south/contemporary music and news)
Power 101 (English Chichewa/south central areas/music community upliftment/private)
Print
12 weeklies, a few magazines produced for the local market.
The Nation (English Chichewa/daily newspaper/major urban areas/
Daily Times (English Chichewa/daily newspaper/major urban areas/private)
The Nation on Sunday (English others/weekly newspaper/major centres/private)
Malawi News (English Chichewa/weekly newspaper/major centres/private)
Pride Magazine (English only/monthly magazine/general interest)
Malawi First (English only/quarterly magazine/business inflight magazine)
Cinema
Outdoor
contractors.
Online
Country code .mw
3 7
sadc countries
Malawi

State of the media
Despite the relatively low population its high education and income standards are served by a
diverse media industry. Print is particularly active.
Telecommunications
No data exists.
Television
Stations: 4 stations, government owned. Plus international satellite services:
MBC1 (French English/national/general interest/government)
MBC2 (French English/major urban areas/general interest/government)
MBC3 (French English/national/community upliftment general interest/government)
Radio
Stations: 9 stations (2 government, 7 private). Some important stations are:
Radio 1 (French only/regional around Port Louis/family, music talk/private)
Top FM (English French/regional around Port Louis/family, pop talk/private)
World Hit Radio (English/regional around Port Louis/family, pop talk/private)
Kool FM (English French, Creole/national/entertainment/government)
Print
6 dailies, 9 weeklies, over 10 magazines produced for the local market.
L’ Express (French English, Creole/daily newspaper/major centres/private)
Le Matinal (French English/daily newspaper/regional around Port Louis/private)
Le Mauricien (French English, Creole/daily newspaper/major centres/private)
Le Defit Plus (French English/weekly newspaper/major centres/private)
Weekend (French English, Creole/weekly newspaper/major centres/private)
Weekend-Scope (French English/weekly magazine/major centres/private)
Business Magazine (French English, Creole/weekly business magazine/major centres/private)
Cinema
Outdoor
contractors.
Online
PCs per 1000 people 162 Broadband subscribers per 1000 people 2.2
Country code .mu
3 8
sadc countries
Mauritius

State of the media
A rapidly growing entrepreneurial media industry is evolving with the country.
Telecommunications
Limited data exists.
Television
Stations: 1 national 4 regional (government) and over 34 private/NGO/community stations. Plus
international satellite services. Some important commercial services:
TV Miramar (Portuguese/regional around Maputo)
TVM (Portuguese/major centres/general interest sport/government)
9 TV (Portuguese/regional around Maputo)
Radio
Stations: 1 national, 11 regional, 1 sports station (government). Plus some 50 private/NGO/commu-
nity stations. Some important commercial stations:
Radio Mozambique Antena Nacional (Portuguese/network covering country/government)
Radio Cidade (Portuguese/regional around Maputo/youth entertainment)
RM Desporto 93.1 (Portuguese/regional around Maputo/youth entertainment)
9 FM Maputo (Portuguese/regional around Maputo/music and vibey)
Print
2 dailies, 9 weeklies, some magazines produced for the local market. Plus there are more than 20
fax-distributed newspapers.
Noticias (Portuguese/daily newspaper/major centres)
Diario de Mozambique (Portuguese/daily newspaper/Maputo Beira)
Domingo (Portuguese/Sunday newspaper/major centres)
Jornal Campeao (Portuguese/weekly newspaper/major centres/mainly sport)
Tempo (Portuguese/monthly magazine/major centres/general interest sport)
Africa Hoje (Portuguese/monthly magazine/official business title)
Cinema
Outdoor
Online
Country code .mz
3 9
sadc countries
Mozambique

State of the media
A large country with a small diverse population. Media industry relatively mature.
Telecommunications
Namibian All Media Products Survey (NAMPS) was conducted up to 2001. Since then no indus-
trywide data has been released.
Television
Stations: 1 state owned, 2 private free-to-air stations. Plus international satellite services.
Namibian Broadcasting Corporation (English Afrikaans, German others/national/government)
One Africa TV (English/free-to-air/main centres)
DETV (English/free-to-air/main centres)
Radio
Stations: 1 national, 10 language/regional community (government). Plus 8 private stations. Some
important commercial stations:
NBC National Radio (English/national/government)
Radio Energy (English and others/national/youth orientated)
Radio Oshiwambo (Oshiwambo English/national/largest of NBC language stations)
Radio Wave (English/major centres/music/private)
Print
3 dailies, about 6 weeklies, some magazines produced for the local market.
Allgemeine Zeitung (German/daily newspaper/major centres)
Die Republikein (Afrikaans, English and others/daily newspaper/major centres
The Namibian (English/daily newspaper/major centres)
Onyika/Lanterna (Portuguese and Oshiwambo English/tabloid newspaper/mainly in north)
Namibian Economist (English/weekly newspaper/major centres/business)
Windhoek Observer (English/weekly newspaper/major centres)
The Big Issue (English/monthly magazine/major centres/entertainment lifestyle)
Cinema
Limited number of cinemas in main centres.
Outdoor
contractors.
Online
Country code .na
4 0
sadc countries
Namibia

State of the media
A very small population highly geared to tourism supports a similarly sized media industry.
Telecommunications
No data exists.
Television
Stations: 1 national station. Plus international satellite services.
Seychelles TV (French plus English Creole/major islands/government)
Radio
Stations: 2 stations.:
AM Radio Seychelles (French plus English Creole/larger islands/youth orientated)
Paradise FM (French plus English Creole/larger islands/general interest)
Print
1 daily plus a few politically orientated weekly newspapers.
Seychelles Nation (French plus English Creole/daily newspaper/all islands)
Regar (English plus French Creole/weekly newspaper/main islands)
The People (English plus French Creole/weekly newspaper/main islands)
Le Nouveau Seychelles Weekly (English plus French Creole/weekly newspaper/main islands)
Cinema
Outdoor
Range of conventional outdoor opportunities exists. Serviced by local and South African
contractors.
Online
PCs per 1000 people 189 Broadband subscribers per 1000 people 6.8
Country code .sc
4 1
sadc countries
Seychelles

State of the media
A small poor country with a media industry to match. Much overspill from South Africa.
Telecommunications
No data exists.
Television
Stations: 2 TV stations, plus international satellite services.
Swazi TV (English, Siswati isiZulu/all major centres/national broadcaster)
Channel Swazi (English Siswati/larger centres/younger upmarket target)
Radio
Stations: 3 government stations. Plus 1 private religious station:
Radio Swaziland national Service (Siswati/national/traditional orientation)
Radio Swaziland English Service (English/national/youth entertainment)
Print
2 dailies, a few weeklies and magazines produced for the local market.
Swazi Observer (English Siswati/daily newspaper/national)
Times of Swaziland (English/daily newspaper/national)
Swazi News (English/weekly newspaper/major centres)
Weekend Observer (English Siswati/weekly newspaper/major centres)
Nation Magazine (English/monthly magazine/urban/official magazine)
Siyavena Magazine (English/monthly magazine/urban/mainly sport)
Cinema
Outdoor
Full range of conventional outdoor opportunities exist. Serviced by local and South African contractors.
Online
Country code .sz
4 2
sadc countries
Swaziland

State of the media
A large poor country with a high population, but it supports a remarkably diverse and relatively
strong media industry.
Telecommunications
Steadman Group has conducted commercial media audience surveys since 2002.
Television
Stations: 15 licensed stations: 4 near national (1 government, 3 private), 11 regional stations, plus 2
local cable networks and international satellite services. Some important commercial services:
ITV (Independent Television/Kiswahili English/major centres/private)
TVT (Telvison ta Taifa/Kiswahili English/national/government)
Channel 10 (English Kiswahili/regional around Dar-es-Salaam/private)
Channel 5 (Kiswahili English/coastal areas/music documentaries/private)
Radio
Stations: 47 in total: 1 national, 2 regional (government), 4 national, 32 private, 6 international and 2
community. Some important commercial stations:
RFA (Radio Free Africa/Kiswahili English/urban areas/entertainment/private)
Radio One (Kiswahili English/urban/information education/private)
RTD (Radio Tanzania/Kiswahili/national/government)
Cloud 21 (Kiswahili English/coastal areas/private)
Print
15 dailies, 27 weeklies, some magazines produced for the local market, plus Pan-East African and
international titles.
Nipashe (Kiswahili/daily newspaper/major centres)
Dar Leo (Kiswahili/daily newspaper/national)
Business Times Tanzania (English Kiswahili/weekly business newspaper/major centres)
Mwananchi (Kiswahili/weekly newspaper/popular content/major centres)
Bang Magazine (English Kiswahili/6 x pa/showcases E Africa educational)
Cinema
Outdoor
Online
Country code .tz
4 3
sadc countries
Tanzania

State of the media
The range of media available is limited because the State controlled main-stream media until
recently.
Telecommunications
Some local media audience research (mainly Steadman Group).
Television
Stations: 1 national (government), 2 regional (private) and 2 foreign satellite stations:
ZNBC Television (English vernacular/urban/government)
Muvi TV (English/urban/private)
Radio
Stations: 26 stations: 1 national, 1 regional (government), 1 national, 6 regional (private), 2 interna-
tional, 14 community (Catholic church dominant). Some important commercial stations:
Radio Phoenix (English vernacular/urban/general interest/private)
Zambia Radio 2 (English vernacular/major centres/upper income interests)
Zambia Radio 1 (Nyanja other vernaculars/national/government)
Hone FM (English/regional/general interest)
Print
2 national dailies, 4 national, 3 regional weeklies, a few magazines produced for the local market:
The Post (English/daily newspaper/major centres/private)
Times of Zambia (English/daily newspaper/major centres/government)
Zambian Daily Mail (English/daily newspaper/major centres/government)
Zambian Financial Mail (English/weekly supplement to Daily Mail/national/government)
Beauty Zambia Magazine (English/monthly magazine/major centres/general interest,
health, music)
Zambi Business Review (English/monthly magazine/urban/official business title)
Cinema
6 cinemas owned by Ster-Kinekor (South Africa).
Outdoor
contractors.
Online
Country code .zm
4 4
sadc countries
Zambia

State of the media
State domination of media ownership together with an ever-increasing hostile operating and
economic environment for privately owned media is shrinking the industry.
Telecommunications
Zimbabwe Advertising Research Foundation (ZARF) produced research until recently.
Television
Stations: 1 national (government). Plus international satellite services:
ZTV (English plus Shona Ndebele/urban areas/government)
DStv (English/satellite broadcast from SA/paid with foreign currency)
Radio
Stations: 4 national (government), plus 4 international stations broacasting into Zimbabwe:
National FM (Shona other vernaculars/national/rural appeal/government)
Spot FM (English/urban/upmarket appeal/government)
Power FM (English/major centres/youth appeal/government)
Radio Zimbabwe (Ndebele Shona/national/government)
Print
3 national dailies, 6 national, 6 regional weeklies, 5 community newspapers. (Government owns/
controls 13 out of 20 newspapers). A number of consumer and special interest magazines
produced for the local market. Overspill of magazines from South Africa.
The Chronicle (English/daily newspaper/major centres/government)
The Herald (English, Shona Ndebele/daily newspaper/major centres/government)
The Sunday Mail (English/Sunday newspaper/major centres/government)
The Financial Gazette (English/weekly newspaper/major centres/business, news
politics/private)
Zimbabwe Independent (English/weekly newspaper/urban centres/investigative style/private)
Parade Magazine (English/monthly magazine/general interest)
Industrialist Magazine (English/monthly/industrial news)
Cinema
No longer a viable advertising medium.
Outdoor
contractors.
Online
Internet users 1.22 million Internet hosts 15 507
PC’s per 1000 people 92 Broadband subscribers per 1000 people 0.8
Country code .zw
Sources: African Extension, BBC, CIA World Book, Media 360, World Bank/ICT, own files
4 5
sadc countries
Zimbabwe

Johannesburg: 6 Benmore Road, Benmore Gardens, Sandton, 2196
P O Box 785584, Sandton, 2146
Tel (011) 303 2000 Fax (011) 884 1418
Cape Town: Edward Nathan Sonnenberg Building
8th Floor , 2 Lower Loop Street, Foreshore, Cape Town, 8001
Private Bag X23, Vlaeberg, 8018
Tel (021) 425 8838 Fax (021) 425 9499
Durban: Media House
43 Imvubu Park Place
Riverhorse Valley, Business Estate, Durban, 4017
P O Box 20162, Durban North, 4016
Tel (031) 533 7950 Fax (031) 533 7999
Ghana: OMD MediaReach Ghana
24 Dzatsui Street, ABN Building, Osu Ako-Adjei, Accra - Ghana
Tel (233) 249 138 516 Fax (233) 21 784 306
Uwem Afanide
Kenya: OMD Saracen
1st Floor Mobil Plaza, Muthiaga, Nairobi, Kenya
Tel 254 (20) 376 0491 Fax 254 (20) 376 0927
Lenny Nganga
Nigeria: OMD MediaReach Nigeria
7 Shonny Highway, Sam Shonibare Estate, Maryland
Tel 234 (01) 470 4402 Fax 234 (01) 496 2499
OMD MediaReach Nigeria
51 Faramobi Ajike Street, Anthony Village, Lagos
Tel 234 (01) 493 2208 Fax 234 (01) 497 8409
Tolu Okunkaya
Uganda: OMD Uganda Ltd
Plot 14 Lower Kololo Terrace
P O Box 36332, Kampala, Uganda
Tel +256414 348098/9
George Wanjehi

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