Global trends are moving communication and disclosure from paper-based to internet and social media-based. Investors and analysts are increasingly using corporate websites and social media to research companies. It is important for investor relations departments to recognize these changes and embrace new communication channels. Mobile internet usage is growing rapidly and overtaking desktop internet usage. The financial services industry leads in mobile technology adoption. Many public companies are now using social media like Twitter, Facebook, YouTube and SlideShare for investor relations purposes.

1. NIRI Cleveland/Northern Ohio
December 6, 2012
Global Trends in New Media and the Investment Community
Presented by:
Sheryl Joyce
Director, Marketing Communications
Q4 Web Systems

2. The World Today
“If you look at what’s happening today with
communications and disclosure, we’re
moving from a world where it was very
paper based into a world where it’s very
much based in the Internet and on social
media.
We have to recognize that those changes
are happening and we need to embrace that
change and drive it forward and do it in a
way that’s efficient.”
Rob Williams, VP IR at Dell, March 23, 2011

3. EVERYBODY IS USING SOCIAL
MEDIA, BUT ARE INVESTORS?

4. Buy-Side Social Media Use

5. Buy-Side Social Media Use Poised to Surge

6. # of Companies Being Followed &
Investigated Increasing

7. IMPORTANCE OF IR &
CORPORATE WEBSITES

8. Corporate Websites are Regularly Used by
Investors, Analysts & Financial Journalists
 75% of institutional investors and analysts use corporate
websites on a weekly basis(1)
 95% of financial journalists access corporate and investor
websites to research the companies they are writing about(2)
 Provides stakeholders with your company’s ongoing strategy
for creating value
 Gives stakeholders context, insight and interactive tools to
clearly understand your business today and in the future
1. Rivel Research – 257 Institutional Investors in the US
2. Bulldog Reporter/TEKGroup International

9. Websites Rank as Valuable Resource

10. A LARGE & DIVERSE AUDIENCE
Your website is an important communication tool used
by a vast audience all looking for different content

11. Your Website is a Resource for a
Number of Different Audiences
PotashCorp panelist on Q4 Webinar: March 13, 2012

12. WHAT PEOPLE WANT FROM
YOUR CORPORATE SITE
The important features that investors are looking
for and will keep them coming back

13. What Information Investors are Looking for
on Your Website
Corporate Websites
Website value is understated … it is the avenue to more insight
Importance of Finding Various Elements on Corporate Websites* (Aided)
US/Euro Buy-side February 2011 (n=288)
Recent investor presentations 75%
Earnings releases 66%
Earnings call replays/transcripts 65%
Clear, intuitive website navigation 64%
Easy to find links to conference calls 64%
A summary of the business strategy 58%
Downloadable financial charts/data 51%
Easy to find IR contact information 48%
Annual reports 46%
Detailed info on products and services 44%
Audio/video of management presenting 26%
Corporate governance information 24%
Social media links 2%
* Ratings of 8, 9 and 10 on a 10-point scale where 10= extremely important and 1= not at all important.
Rivel Research – IRO Use of Tablet Computers in NA – June 2012

14. WHAT ABOUT MOBILE?

15. How Big is the Mobile Internet?
Mobile Traffic in 2011 was 8 times
the size of all global internet traffic in
the year 2000
iPad accounts for 91% of web
traffic of all tablets. Tim Cook,
Apple CEO Sept 12, 2012
http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html

16. Mobile vs. Desktop Internet Usage
http://socialdriver.com/2012/09/infographic-of-the-week-responsive-web-design/?asid=c228f21b

17. Mobile to Overtake Desktop in 2013
http://socialdriver.com/2012/09/infographic-of-the-week-responsive-web-design/?asid=c228f21b

18. FINANCIAL SERVICES IS THE
LEADING INDUSTRY IN MOBILE
TECHNOLOGY ADOPTION

19. iPad Use by Sector
Good Technology, iPad Industry Adoption, 2010

20. Additional Key Findings
• 40% of financial professionals have an iPad
• 59.3% use the iPad in client meetings
• 48.9% say the iPad helps them be more
responsive to clients
Good Technology, iPad Industry Adoption, 2010

21. ADOPTION & USEFULNESS OF
MOBILE IN IR

22. Adoption and Usefulness in IR
IR Magazine, 2012
http://www.insideinvestorrelations.com/
articles/ir-websites/18815/technology-
numbers/

23. Applications for Investor Use
Rivel Research – IRO Use of Tablet Computers in NA – June 2012

24. SOCIAL MEDIA FOR
INVESTOR RELATIONS

25. Social Media for Investor Relations
Social Networks Social Media
Distribute & Engage Publish & Integrate
Corporate IR
Website
Website

26. ARE PUBLIC COMPANIES USING
SOCIA MEDIA FOR IR?

27. Q4 Social Media Research 2012
Social Media used for IR - June 2012
807 Companies Surveyed
100%
90%
80% 37%
70% 56% 60%
71%
60% 82%
50% Not
Used for IR
40%
30% 63%
20% 44% 40%
29%
10% 18%
0%
Twitter SlideShare Facebook YouTube Blog

28. SOCIAL MEDIA
Examples & Best Practices

29. TWITTER

30. Quarterly Reporting: Live-Tweeting
Q4 Whitepaper Research 2012

31. Annual Meetings: Live-Tweeting
Q4 Whitepaper Research 2012

32. Proactively Engaging Followers
Q4 Whitepaper Research 2012

33. FACEBOOK

34. Pulling in RSS Feeds from IR Website
or Blog
Q4 Whitepaper Research 2012

35. Precise Commenting Guidelines &
Terms of Use
Q4 Whitepaper Research 2012

36. YOUTUBE/SLIDESHARE

37. Providing Greater Context on Investor-
Related Information: YouTube
Q4 Whitepaper Research 2012

38. Providing Greater Context on Investor-
Related Information: SlideShare
Q4 Whitepaper Research 2012

39. CORPORATE BLOGS

40. Provide Insight Into News, Industry
Developments & the Company
Q4 Whitepaper Research 2012

41. Using the Blog to Elicit Questions in
Advance of a Company Event
Q4 Whitepaper Research 2012

42. DISCUSSION

43. 2012 - Q4 Whitepaper Download
 Includes over 800 companies and
their use of social media for IR
 Updated findings on Twitter and
StockTwits usage
 New examples of maturing,
integrated, and more sophisticated
approaches to social media use for
IR
 Over 100 illustrative screenshots
web links
Download the whitepaper:
http://go.q4websystems.com/2012-06-19twitterstocktwitswhitepaper.html

44. About Q4 Web Systems
Q4 is the market leader in online investor
relations & social media solutions including:
 Financial & Social Media Widgets
 Corporate & IR Websites
 Social Media Integration
NIKE
 Web Analytics
 Mobile Apps (iPad, iPhone, Android)
All customized to your unique requirements.

45. More on Q4:
www.q4websystems.com
Thought leadership:
www.q4blog.com
Contact:
Sheryl Joyce
1-877-426-7829 ext. 227
sherylj@q4websystems.com
twitter.com/q4websystems