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Semelhante a Is Marketing Becoming More Like Politics
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Is Marketing Becoming More Like Politics
- 1. ADVOCACY THE NEW BRANDING
- 2. IS MARKETING IS BECOMING MORE LIKE POLITICS? MARKETING POLITICS
- 3. PEOPLE PRODUCT IN THE OLD DAYS (PRE WEB 2.0) Marketing was about push Product Story $$$ Rational Emotional
- 5. PEOPLE PRODUCT SOCIAL NETWORKS Passion is the new currency Product Rational Emotional Passion Lasso I
- 6. It’s the economy stupid
- 7. It’s the Sex stupid
- 8. Politics and Marketing Passion drives Advocacy
- 11. 1. CONVICTIONS By better understanding Mini’s convictions they drove advocacy Online promoter Index Covert Campaign - Mailing Mini Takes the states - Events Motorby- Ads
- 12. 2. CONSTITUENTS Success starts with the grass roots Source: Coffee Subset, 1/1/2007-12/31/2007 Ranked by descending Constituent population in Coffee Conversation
- 13. 3. CO-OPERATION Amazon has enabled their followers Source: Retail Data,10/1/2006 – 12/31/2007 Advocate Share: Q4 ‘06 VS Q4 ‘07 Share of Advocates
- 14. 3. CO-OPERATION They introduced reviews as a new element of service Source: Retail Data,10/1/2006 – 12/31/2007
- 15. POLITICS + MARKETING Can lead to advocacy CONVICTIONS: Let people know what you stand for CONSTITUENTS: Personalize the convictions to them CO-OPERATION: Create a feedback loop ADVOCACY