PYMNTS.com Friday Factoids January 17, 2014

1. Source: Infosys, 2014
…of consumers who
interact with a retailer
through social media say
the interaction affects
their purchases.

2. …of consumers are likely
to make additional
purchases if they receive
personalized emails from
a retailer.
Source: Listrak, 2014

3. Source: Radius Global
Marketing Research, 2014
…to look up product
information on their
smartphones.

4. …consumers may have
been impacted by the
Target breach.

5. …of consumers are
willing to share their
locations via smartphone
GPS with a retailer.

6. …of consumers aren’t fans
of POS prompts on their
mobile devices.

7. …of shoppers are willing
to share their phone
numbers in exchange for
branded text messages.

8. …of credit card
complaints over a twoyear period came from
Source: CFPB, 2014
just 10 companies.

9. …of consumers are willing
to share their social media
information with retailers
in exchange for branded
content.

10. …increase in digital
coupon use since the start
of 2013.