1. Estimated Thanksgiving
Web sales this year, up 21
percent from 2012.
Source: Adobe Systems Inc,
2013

2. Consumers will spend
…of their holiday budget
on Thanksgiving-season
sales and promotions.

3. Americans will spend
…less on Thanksgiving
feasts this year.

4. …of all Americans will
shop on Thanksgiving.

5. ….of Thanksgiving
shoppers will buy items
online.

6. …of shoppers think that
the best holiday sales
deals happen during the
weekend of
Thanksgiving.

7. …of surveyed Americans
say they will not shop on
Thanksgiving, will spend
time with family.

8. …of shoppers say
discount retailers are
the top destination for
Thanksgiving shopping.

9. …of holiday shoppers
plan to shop before
midnight on
Thanksgiving Day.

10. …of surveyed smartphone
owners plan on using
shopping apps on Black
Friday.