Acquiring new customers is the first sign of business growth of any type of small to medium enterprise. However, the fact is that many small business owners do not possess the skill of following up on sales leads. Generating leads is not enough; you need to know the technique of following up on the leads to close a deal with a prospective customer. You can generate leads at a social gathering, trade-shows or network events specifically arranged for this purpose. Remember that effective networking can lead to concrete sales leads.