One of the most important questions being asked by communities is how many people will use a bicycle or pedestrian facility if it is built. A major portion of Florida’s recent Conserve By Bicycle and Pedestrian Study was the development of a method to predict the number of users who would use bike and ped facilities for recreation and/or utilitarian trips. This presentation discusses the methods, results, and tools developed to address the question, “If we build it, how many will come?