Putnam Investments partnered with FTI Consulting to learn about the social media behavior of financial advisors.

1. Who is the
social advisor?
Putnam Investments partnered
with FTI Consulting to learn
about the social media behavior
of financial advisors.

2. Is a 44-year-old male.

3. Works as a fee-based
independent broker/dealer.

4. Uses social media
to build referral network,
brand, and relationships.

5. Has 10+ years of experience.

6. Typical assets aquired from
new social media client:
<$500K.

7. Has a book of business of
<$150M.

8. Manages typical client
portfolios of <$1M.

9. Are you a
social advisor?
www.advisortechtips.com
Putnam Investments Survey of Financial
Advisors’ Use of Social Media (2013).
Conducted in partnership with FTI Consulting:
Survey conducted by FTI Consulting Strategic
Communications in July 2013 among 408
U.S.-based financial advisors.
Data sources: FTI Consulting Strategic
Communications financial advisor panel
and Harris Interactive.
Putnam Retail Management
284822 11/13