This document provides definitions and explanations of common terms used on social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It also offers tips on using different social media for purposes like customer communication, brand exposure, and connecting with industry leaders. Finally, it discusses best practices for using social media and tools like HootSuite that can help manage multiple accounts.

1. Ins and Outs of Social Media Deborah Chaddock Brown AllWrite Ink

3. What Does it Mean? Track Back URL Link/Hyper Link Friend Status Ning Squidoo Blog/Vlog RSS/Feeds Poke Tag/Tag Like Follow Tweets Tweeple Twitter Abbreviations Scrape Content Ping

4. What Does it Mean? Facebook Someone sends you a message without Words – just putting their name in front of you. Poke

5. What Does it Mean? Facebook – someone identifies you in a photo or video on Facebook A list of key words that people might search on the Internet to find your article or video Tag: Photos Tag: key Words

6. What Does it Mean? A way to sort conversation on Twitter @youraddress Direct Message Retweet – forwarding a message # @ DM RT

7. What Does it Mean? Facebook Someone clicks Indicating they are a fan of a comment, picture or company page Like

8. What Does it Mean? Twitter Someone who signs up to follow your tweets You may also FOLLOW someone else on or a list on Twitter Follow

9. What Does it Mean? Twitter Status updates on your Twitter account Tweets

10. What Does it Mean? Twitter People who write or read tweets on Twitter Top 100 Tweeple http://twittercounter.com/pages/100 Tweeple

11. What Does it Mean? When you cut and paste content from a blog, article or website to be used on your blog, article or website. Scrape Content

12. What Does it Mean? Quote from another source in your blog and create a LINK to that article. The Ping appears in the original article’s content section.

13. What Does it Mean? When you quote from another source, include the complete URL in the TRACK BACK section of your blog to create a PING Track back

14. What Does it Mean? The Internet address to a specific page = every page has a unique URL. http://address.com URL

15. What Does it Mean? Connecting to another article, blog, website or video on the Internet. LinkedIn – connecting with someone is to LINK to them. Link

16. What Does it Mean? The LIVE LINK that takes the reader to another site when clicked. http:// address.com Hyper Link

17. What Does it Mean? Facebook NOUN: People you are connected to on Facebook VERB: To actively seek a connection with another person on Facebook Friend

18. What Does it Mean? A comment that you share on Twitter, Facebook or LinkedIn that provides your thoughts. Limited to 140 characters on Twitter. Can include LINK to article, website or video. Status

19. What Does it Mean? A website that allows you to build a community. Includes forums, blogs, chat rooms, Twitter feed. You set up and others can start conversations and comment.

20. What Does it Mean? A landing page that is focused on one topic. Includes video, blog, Twitter feed, articles and comments but others can not start discussions. Squidoo. com

21. What Does it Mean? An online dated journal – articles are chronological order – most recent first. Focused on a single topic. Vlog: same as blog but with video

22. What Does it Mean? Real Simple Syndication Subscribing to your favorite online content. Feed – the address that allows people to follow your content. RSS/ Feeds

29. LinkedIn Profile Opportunities Photo: You need one! Headline: You have 125 characters – fill with results oriented key words Website: Include the website link to your company or association Public Profile: Edit to be your name

31. Twitter Profile Complete your bio and include a URL to your website/blog

36. Hoot Suite

38. Social Media Value http://www.getapp.com/blog/research-results-benefits-from-social-media/