1. Show Me The Money:
10 Ways To Boost Revenue
Kestrel Lemen
Marketing Strategist
@Kestrelbird
Bronto.com/blog

2. The Bronto Extension for Magento
Turn one-time buyers into repeat
customers with personal, data-driven
messages and campaigns.

3. #10
Season Specific Sales
What can it get me?
One Bronto online
retailer customer saw…
264% increase in
revenue with optimized
holiday messaging

4. Season Specific Sales
1

5. #9
One Day/Flash Sales
What can it get me?
One Bronto online retailer customer saw…
In One month a single 5 hour sale made up 70% of
total revenue

6. Subject Line: One Day, One item, One Unbelievable offer
sense of
urgency

7. #8
Friends and Family Discount
What can it get me?
One Bronto online retailer customer saw…
45% of revenue come in through a Friends and
Family Discount for the month of September

8. Sense of
urgency
Clear CTA

9. #7
Lapsed Purchaser Message
What can it get me?
One Bronto online retailer customer saw…
117% Increase in Conversion Rate

10. Don’t
leave
money on
the table
Lapsed Purchaser

11. #6
Post-Purchase bounce-back
What can it get me?
One Bronto online retailer customer saw…
138% Increase in Conversion Rate

12. Sense of
urgency
Bounce Back Coupon
Ideas for the
next purchase

13. Personalized
Relevant
Recommendations

14. #5
Birthday Coupon
What can it get me?
Results from three Bronto online retailers…
1) An RPE that was ~4,000% better then an
average promotional message
2) 920% lift in conversion rate
3) 30% Higher AOV then an average promotional
message

15. Original
Reminder
to nonconverters
Birthday Coupon

16. Uses gender
and first
name of the
child
Utilizes an
incentive
Childs b-day
Anniversary

17. #4
Remails
What can it get me?
Results from three Bronto online retailers…
1)Paid for the Bronto account 3x over in 9 months
2)14% in additional revenue overall for the year
3)50% in additional revenue per message

18. #3
Shopping Basket Abandonment
What can it get me?
One Bronto online retailer customer saw…
778% Increase in Conversion Rate
4,100% Increase in RPE

19. Reminder with NO
incentive

20. Another example
Product specific with
recommendations

21. #2
Transactional Messages
What can it get me?
One Bronto online retailer customer saw…
Transactional messages make up 33% of overall
revenue for their email program.

22. Cross sells to
other brands

23. #1
Welcome Message/Series
What can it get me?
One Bronto online retailer customer saw…
$140K in 6 months sinse implementation with a
welcome series
571% lift in conversion rates over standard messages

24. Welcomes
And delivers
coupon
Addresses
points of
anxiety
Eye candy
and
Suggestions

25. No
incentive
Sets
expectations

26. What was that again?
10 Season Specific Sales
9 One day/Flash sale
8 Friends and Family Discount
7 Lapsed Purchaser Series
6 Post-Purchase Bounce-Back
5 Birthday Coupon
4 Remails
3 Shopping Basket Abandonment
2 Transactional messages
1 Welcome Series

27. Kestrel Lemen
Marketing Strategist
@Kestrelbird
Bronto.com/blog