1. Brand „Sonam Kapoor‟
Prospective Brand Map

3. Background
• She comes from an established film
family, and is the daughter of actor
Anil Kapoor, and the grandchild of
filmmaker Surinder Kapoor.
• Interested in writing and direction,
she assisted Sanjay Leela Bhansali in
the production of his films,
including Black.
• 2007: She made her debut with
Bhansali‟s Saawariya, co-starring
Ranbir Kapoor.

4. • Filmography:
o Saawariya (2007)
o Delhi 6 (2009)
• 2007: She received a Stardust Award
- “Superstar of Tomorrow, Female”
for Saawariya.
• Future Projects:
o Aisha; co-starring Abhay Deol
o I Hate Luv Storys; co-starring Imran
Khan
o Thank You; co-starring Akshay Kumar ..
• She is the international face of
L‟Oreal and has been hailed by the
fashion world & Bollywood industry
as a 'fashion icon to watch out for‟.

5. Key Points
• Beautiful
• Vivacious
• Charismatic
• Talented
• Youth Icon
• Down to earth
• Pan India appeal
• Highly Aspirational
• Chic

6. Brand Endorsements
• Mont Blanc
• L‟Oreal
• Anant Jewellery
• Elle Breast Cancer Foundation

7. Prospective Brand Map

8. bjectives
• To create brand associations which compliment Sonam‟s image
and personality.
• To create associations which will increase the visibility and
further enhance interest in the brand „Sonam‟.

9. Potential Brand Map
1. Aspirational:
• Laptop: Viao‟s Pocket Book
• Smartphone: Blackberry Curve
[Association can be created by highlighting the
stylish quotient of the brands]
• Hometheatre: Sony [With her family]
[The illustrious lineage will help create the
association]
• Perfume: Versace
• Watch: Tag heuer, Cartier
• Family Car: Peugot; Tagline: More feline
than ever.
[Tagged „Fashion Icon to watch out for‟]

10. 2. Looks/ Style:
• Designer Wear: Ritu Kumar
• Indian Wear: Biba, W
• Footwear: Nine West
• Eyewear: Prada, Christian Dior
• Makeup: Sephora, MAC
[All can create associations based on Sonam‟s Chic and
highly aspirational personality]
• Casual Wear: Pantaloons
[Represents the multi-tasking women of today]
3. Hygiene:
• Skincare: Kaya Skin Clinic
• Haircare: Dove, Fiama Di Wills
[Pan India appeal]
• Oral Care: Close Up
[Sonam‟s youthful and vivacios personality trait]

11. 4. Social Causes:
• Smile Foundation [Provides the under-
privileged children and youth a better
tomorrow]
[Sonam is popular amongst the youth and is
considered as an icon]
5. Food:
• Soft Drink: Limca
[The new Limca campaign will match Sonam‟s
beautiful and vivacious personality traits]
• Mineral Water: Qua
[Premium Brand - Sonam appeals to the premium
TG]
6. Gym: Fitness First

12. Why Sonam?
• Chic and stylish
• Beautiful and vivacious
• Has a pan India appeal
• „Represents the multi-tasking
women of today‟
• „Fashion Icon to watch out for‟
• Illustrious lineage
• Has the personality to endorse a
niche and luxurious, as well as a
mass brand.
• Highly aspirational personality

13. THANK YOU