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Smartphone Sector in India - Disruption Strategy of BlackBerry

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‘ Smartphone' Sector BlackBerry Submitted by: Purti Chaturvedi-78 (PR) Esha Raja- 19 (AD) Anushree Bhardwaj-110 (AD)
Mobile Phone Sector in India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intense competition – benefits vs. volume Diversity – The need for smart phones with Indian language capabilities Demands of a Differentiated Society
Smartphone Sector in India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Smartphone Market Share in India in 3 rd Quarter of ‘09
 
Situation Analysis ,[object Object],[object Object],[object Object]
Major Smartphone Brands in India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitor Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BlackBerry – The Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Market Segment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Print Ads
 
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BlackBerry Ads
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Viral Videos
[object Object],[object Object],[object Object],[object Object],Disruption Strategy for BuzzBerry
Disruption Strategy for BuzzBerry
Target Market Segmentation ,[object Object],[object Object],[object Object],[object Object]
Positioning BuzzBerry
BuzzBerry Mascot SID – The Techie
Communication Plan for BuzzBerry Communication Plan
Communication Plan for BuzzBerry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU!

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