Shahid Kapoor has been chosen as the brand endorser for Hero Honda Splendor motorcycles. He appeals to a wide audience across India due to his mass appeal, pan-India popularity, and youthful image. His modern and stylish personality is a good fit for the reliable yet aspirational Hero Honda Splendor brand targeting young adult males.

1. Hero Honda Splendor
Brand Endorser: Shahid Kapoor

3. Background
• Son of critically acclaimed actor
Pankaj Kapoor
• Started his career by working in
music videos and advertisements
• A professionally trained dancer, he
made his Bollywood debut as a
background dancer in Subhash
Ghai's Taal (1999)
• 2003: He made his debut as the
lead in Ishq Vishk

4. • 2006: Sooraj Brajatya‟s Vivah is
one of his greatest box office hits
and ran for 48 weeks!
• 2007: Imtiaz Ali‟s Jab We Met was
the cult classic of the year in India
and overseas.
• Today at 28, only Shahid can play
a teenager, a suave yuppie, an
intense lover, a chocolate boy-
next-door, etc. all with equal
aplomb.
• He appeals to women of all ages,
children and youth alike.

5. • He is tagged as:
The next “Big Thing” in Bollywood
The next „Youth Icon‟
The Heart-throb of the nation
• Filmography:
o Ishq Vishk
o Fida
o Vivah
o Jab We Met
o Kaminey
o Paathshaala
o Badmaash Company …

6. • Forth Coming Projects:
o Milenge Milenge
o Mausam
• Awards:
o Filmfare Awards - “Best Male Debut”
for Ishq Vishk
o Stardust Award: Best Actor - Editor‟s
Choice for Jab We Met
o Stardust Awards - “Editor's Choice
Award” for Best Actor - Kaminey …

7. Brand Endorsements
• Levi‟s Signature Jeans
• VIP Luggage
• Pioneer Music Systems

8. Key Points
• Stylish
• Modern
• Youth Appeal
• Pan India appeal
• Well liked
• Handsome
• Reliable

9. Hero Honda Splendor

10. Marketing Mix
• Product: Hero Honda Splendor
Models of Hero Honda Splendor:
o Super Splendor
o Splendor Plus
o Splendor NXG
• Price: Around Rs. 40, 000/ -
• Place: The national market
• Promotion: Above the line – Ads on TV, Radio, Newspapers

11. • Target Market Segment:
o Congested areas of urban cities
o Primarily males between the age of 18 – 36
o Middle class people, mostly executives and officials
• Positioning: Low maintenance cost and reliability (i.e. Less
chances of a breakdown)
• To date there have been 8.5 million Hero Honda Splendors
sold, at a rate of one million per year making the Splendor the
largest selling motorcycle in the world.

12. Brand Image
• For the masses • Youthful
• Low maintenance • Reliability
• High performance • Comfort
• High fuel efficiency • Modern
• Convenience • Stylish (The improved
versions of Splendor)
• Safety

13. Why Shahid?
• Mass Appeal: Shahid‟s popularity amongst all age groups and
backgrounds
• Pan India Appeal: Shahid is well liked all across India
• Youth Appeal: Shahid youthful personality would add to the
aspirational value to the brand amongst the TG
• Reliable [Perfect Brand-Celebrity fit]
• Modern
• Stylish

14. THANK YOU