What Is Marketing Becoming Bd

What is marketing becoming? Questioning trends & ideas driven from the digital space

Introducing...me ,[object Object],[object Object],[object Object],[object Object]

This session ,[object Object],[object Object],[object Object]

Where have we come from? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Why should we care bit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1: Marketers manage supply & demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is the effect? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2: (If) we measure units sold, number of customers, value of sale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How could you apply it? ,[object Object],[object Object],[object Object],[object Object]

3: Data is a pain. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Put data to work ,[object Object],[object Object],[object Object],[object Object]

4: Marketing tools in fashion ,[object Object],[object Object],[object Object],[object Object],[object Object]

The tools are part of a strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

5: When not online ,[object Object],[object Object],[object Object],[object Object]

Radically over-deliver ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

So... ,[object Object],[object Object],[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Is Marketing Becoming Bd

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What Is Marketing Becoming Bd