Tips for optimizing your social media strategy for a mobile audience, with PRPL's in-house expert, Gabbie Papazov. Learn best practices for the top social channels in an increasingly mobile world, and ways to apply these to your brand.

1. M O B I L E - F R I E N D LY S O C I A L
G A B B I E
P A P A Z O V

2. MOBILE TRENDS
THE WORLD IS BOTH MOBILE & SOCIAL

3. MOBILE TRENDS
56% of American adults have a smartphone
55% of social networking happening on a device
1 out of 4 web searches happen on mobile
91% of adults have their mobile phone
within arms reach 24/7

4. W H Y M O B I L E - F R I E N D LY S O C I A L?

5. W H Y M O B I L E - F R I E N D LY S O C I A L?
01
Mobile social networking is on the rise
02
Mobile users share twice as often
03
Highly targeted mobile social ads

6. TOP 5 SOCIAL NETWORKING APPS

7. TOP 5 SOCIAL NETWORKING APPS
44 %
35 %
30 %
22 %
11 %
FACEBOOK
YOUTUBE
GOOGLE+
TWITTER
I N STA G R A M

8. FACEBOOK
78% of US Facebook users come from mobile
TIPS
Don’t neglect the basics
Catch their eye with quality content
Build mobile-adaptive Facebook apps

9. YOUTUBE
40% of YouTube traffic comes from mobile
TIPS
Think about the mobile viewing experience
Make links easy to find
Keep videos short and sweet

10. GOOGLE+
343 MILLION active Google+ users
TIPS
Optimize your content with keywords & hashtags
Remember to add title tags and meta descriptions
Claim your Google+ Local profile

11. TWITTER
60% of Twitter traffic comes from mobile
TI P S
Encourage on-the-go sharing
Search for keywords by location
Leverage multimedia content

12. I N STAG R A M
150 MILLION active users per month
T IPS
Focus on high-quality pictures
Strategically use hashtags
Search for Foursquare check-ins

13. T Y I N G I N TO A F U L L D I G I TA L S T R AT E G Y

14. STEPS FOR MOBILE OPTIMIZ ATION

15. STEPS FOR MOBILE OPTIMIZ ATION
01
02
03
04
05
Facebook:
accessible info, quality content, mobile-adaptive apps
Youtube
high-quality visuals and audio, visible links, short and effective videos
Google+
optimized content, title tags and meta descriptions, Google+ Local page
Twitter
on-the-go sharing, geo-targeted keyword searches, multimedia content
Instagram
high-quality photos, strategic hashtags, check-in searches

16. QUESTIONS
t weet your questions using the hashtag
#PRPLWEBINAR

17. THANK YOU.
con tact in form at ion
— g abbie @prp l. r s
@ G A B B IE PA PA ZOV

18. RESOURCES
Pew Internet-Mobile
Report: Nearly 40 Percent of Internet Time Now On Mobile Devices
55% of Social Networking Consumption Occurs on a Mobile Device
Don’t Need Mobile? You’re Nuts
Why Smart Social Marketers Think Mobile First
Top Global Smartphone Apps
When It Comes to Social Media Sharing, Mobile Rules
8 Surprising New Instagram Statistics
Next-Gen Retail: Mobile & Beyond
Shoutlet Mobile-Friendly Social White Paper