At the final part of Digital Branding Strategy series (part 3) it will explained how to execute the strategy by using the social conversion principle. Social is the most effective way how we could change the behavior of customers. Changing customers behavior by directly change the person is nearly impossible, but change the social environment to change the customers behavior is awesome.

1. Digital
Branding
Strategy
(Part Three)
@saifulism

2. @saifulism
Presented by

3. How is?
#TheStrategy

5. Lead the flock
Create social conformity
#properties of @hubspot

6. Kurt Lewin, Founder of Modern Psychology

7. B = f (P, E)
Behavior is a function of Person and Environment

8. Change people BEHAVIIOR by
changing the PERSON is almost
IMPOSSIBLE

9. The only make sense option to
change people BEHAVIOR is by
changing the surrounding
ENVIRONMENT (esp. the SOCIAL
environment)

10. Designing The
Social Environment

11. Social
Conversion
#properties of @hubspot

12. Social
Conversion
= Social
Proof
+
Strong
Ties
#properties of @hubspot

13. Social Proof
#properties of @hubspot

14. People want to
feel safe.
#properties of @hubspot

15. Safetyis in numbers.

16. Strong Ties
#properties of @hubspot

17. Interaction,
Affection
and Time
#properties of @hubspot

18. The 3 Applications Of Social Conversion
SharingLead
Conversion
Sales
#properties of @hubspot

19. Ignoring
conversions for
community.
#properties of @hubspot

20. close more sales.

21. “Social Conversion is about
improving lead conversion
metrics with social content”
- @KippBodnar
#DublinTalkSeries

22. get people to share.
#properties of @hubspot

23. The half-life of a social media link is
3 hours.
BITLY, 9/2011
#properties of @hubspot

24. THE
10:4:1
RULE#properties of @hubspot

25. THE
10:4:1
RULE
Links to third-
party articles
#properties of @hubspot

26. THE
10:4:1
RULE
Links to company
blog posts
#properties of @hubspot

27. THE
10:4:1
RULE
Link to a company
landing page
#properties of @hubspot

28. Follow us Share this
Vs.
#properties of @hubspot

29. Share This Follow Me
3,200 Followers 256 Followers
#properties of @hubspot

30. The 3 Applications Of Social Conversion
SharingLead
Conversion
Sales

31. Social
Conversion
= Social
Proof
+
Strong
Ties
#properties of @hubspot

32. Lead the flock.
Can be realized
#properties of @hubspot

33. #properties of @hubspot

38. #properties of @hubspot

40. We don’t see the world as the world
is, we see the world as we are
Stephen R. Covey

46. Grab audiences and start
to lead them

47. #properties of @hubspot

48. #properties of @hubspot

49. And the GENEROSITY is the
most Powerful Strategy to
START and MAINTAIN the long
lasting relationship with
customers
#brandgenerosity

50. Thank You
By @saifulism
#BrandGenerosity