Social media trend 2012
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social media trends expected in year 2012
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Social media trend 2012
- 1. Social Media Trend 2012
- 2. Social Media Insights 2011 Top 10 online categories by share of total internet time SN & Blogs 23% Online Games e-mail 35% portals Videos/Movies Search 10% IM S/W Manufacturers Classifieds/Auctions 8% Events & News 3% 3% 4% Other 3% 3% 4% 4% Source : Neilson Social Media Report
- 3. Social Media Trend 2011 How Consumer access Social Media 5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 Computer Mobile Tablets Internet E-Reader MP3 Player (iPad) Enabled TV Source : Neilson Social Media Report
- 4. Social Media Trend 2011 – Mobile Apps Top 10 Categories of Apps Used by Smartphone owners who download Apps Source : Neilson Social Media Report
- 5. Need to elaborate • B2B Growth • FB Changes – Profiles, Open Graph • Social Shopping Increased • Online Offline Integration – QR codes • Convergence of Powers – Google + motorola – Facebook + Phone – Twitter on iOS • Social TV • Augmented Reality • HTML 5/Apps
- 6. Social media Trends for 2012
- 7. Social Search Improvements • Search engines will pull results from Social Networks • More real-time information in the results from blogs, user generated reviews, Twitter and Facebook.
- 8. Social Search Improvements • The online reviews have been proven to impact on shoppers purchase decisions • More companies will gather user ratings and reviews on their websites.
- 9. Customised Social Magazines • Social Magazines are news aggregators inspired by the traditional print media • E.g. Flipboard, Pintrest, Summify etc.. • Social magazines wants to improve how you discover, view and share content across your social networks, while making it your own.
- 10. Special effects Browsing • HTML5 technology allows Internet browsers to display sweet, jazzed-up images and special effects that react to users’ actions, delivering
- 11. Rise of Mobile and tablets • Print media sales have been in decline for some time and you can expect this to accelerate in 2012 as tablets come to most households. • The smart traditional publications are already making the transition, but many will get left behind as printed media will quickly become obsolete as time passes.
- 12. Social Impact on B2B Sector • B2B marketers have started using social media marketing at some level, with LinkedIn as their favored channel. • The impact and benefits of social media marketing for B2B sector will become more valid in 2012.
- 13. Social TV • The smart content producers will allow you to watch what you want, when you want, to share those experiences and become involved in engaging and producing the content with you