PUNCH digital is an agency dedicated in giving digital marketing services for the real world. Start growing your business online. Log on to http://punchdigital.com.au for more details.

1. A clearer view on
what is off page marketing
and how does it enhance online business presence

2. Off-Page SEO Techniques For Search Engine Marketing
Internet marketing mainly consists of the search engine optimization techniques which are used to
promote a particular website. Some people have good knowledge about the various SEO techniques and
prefer implementing them on their own so that their website gets a better ranking on the major search
engines. However, some people do not have much knowledge about the internet marketing concepts and
cannot do much in this case. However, there is nothing to worry about. You can always hire expert SEO
services that provide all types of marketing services to promote your website or online business. Internet
marketing New Jersey companies provide quality service and assistance. SEO techniques can be divided
into two parts and that is on-page and off-page SEO techniques. We will look at the off-page SEO
techniques in detail in this particular article.
Articles are considered to be very essential when it comes to off-page SEO techniques. You need to put
precise and relevant content on your website. You can promote any kind of product or service in your
article. Make sure that your article is of the right length. It should not be too long or too short. 250-500
words are the standard size. One benefit of putting the right kind of content on your site is that you can
target keywords which can increase the ranking of your website. It is necessary that you write original
content because plagiarism is strictly not allowed and may result in the rejection of your site. You can also
publish your articles on the article publishing sites. These sites allow the promotion of your website and
you can place your website link in the article which will direct the users directly to your website.
Blogs can also help in increasing your website ranking by generating more traffic to your website. You
can create a separate blog section to your website. In this way you will be able to add more pages o your
website thereby increasing the visitors. You can publish any kind of content on the blog and link it to your
articles. In this way the users will not be distracted by other sites. You can also work with the external
blogs by adding posting your own comment and linking your website. These were some of the essential
off-page SEO and internet marketing techniques that can be used to increase your website rankings. You
also need to use the on-page techniques which are equally important.
OverTheTop IMS provides complete Search Engine Internet Marketing New Jersey solutions for your
business needs.
Article Source: http://EzineArticles.com/?expert=Linda_M._Villanueva
Article Source: http://EzineArticles.com/5410665

3. Offpage Optimization: Does Article Marketing Cut
the Mustard?
For those who haven't heard: article marketing is the new offpage optimization strategy that works like
magic and won't cost you a dime. What's the strategy? You create an arsenal of short, well-written
keyword articles aimed at your target customer and include your URL at the bottom.
Submit the articles to a site like EzineArticles.com where they're indexed by category and picked up by
other sites to use as content. Soon, your website URL is getting plastered all over the net, and you're
working it in new circles thanks to your newfound expertise in your specialized area.
As you know, specific criteria must be met in order to boost your SE rank using offpage optimization. So
the big question might be: does article marketing pack the muscle to push you up the search engines... or
is it just a waste of time?
The answer is YES, it DOES pack the muscle... IF you're submitting to hugely popular article sites like
EzineArticles.com. Below is a list of the key elements in helping your own page rank through offpage
SEO. Does EzineArticles.com have its bases covered? Let's analyze.
Factors that Determine Your Offpage Optimization Success:
- If a site with a higher rank links to you.
Sites with higher rank "carry you along" to a better search engine position. Presently, EzineArticles ranks
six out of ten for all websites and first in its article distribution category. You'll quickly learn the advantage
to this when you submit a keyword-optimized article to them and then do a Google search on those
keywords only to see your EzineArticles article listing come up first or second in the line.
- A large number of sites linking to yours.
Fact: thousands of content publishers pick up articles from EzineArticles.com every day. So for every
article you submit, the potential for links back from that article is unlimited. Thanks to EzineArticles.com's
popularity, the success of your backlinking strategy is pretty certain.
- The SE rank of the website linking to you is higher than your rank is.

4. EzineArticles.com has a Google page rank of 6. It stands to reason that if you're just starting out in the
web marketing world, you can do your site some good and post your articles with your URL on their
website, which will then link back to you and improve your search engine status.
- The page title of the site that's linking to yours is Search Engine Optimized.
Clearly, your site should be associated with other sites who are well-placed within their category.
EzineArticles.com features a page title that speaks to its audience of potential users: "Ezine Article
Submission - Submit Your Best Articles For Massive Exposure, Ezine Publishers Get 25 Free Article
Reprints"
- The anchored links that point from their site to yours contain top keywords.
Search engine crawlers love anchored text links that are keyword-optimized, which is why websites that
serve as a "content hub" rank higher than specialized sites and why lesser sites choose add their links to
this site for optimal positioning and a win-win situation. EzineArticles.com has guaranteed that every page
of their site will be fully indexed thanks to the anchored links that are used to list each topic, and the
anchored links used as headlines (which is why it pays to turbo-boost your article headlines with
keywords!)
- There are a high number of website linking to the site that's linking to yours.
Every site that picks up content from EzineArticles.com is required to display their link at the bottom of
each article used. That amounts to a huge amount of outside links pointing to their site which in turn links
to yours.
- The links that point to your site don't share a page with other links.
You'll want your website to be linked from a page on someone else's website that contains as few total
links as possible. Why? Less of a chance for the reader to click away. On EzineArticles.com, your link
appears at the bottom of your article which appears on its own page.
- There's a large number of outbound links on the website that is linking to you.
The more outbound links the site that's linking to you has, the more they could be considered a
"categorical hub" on the web. And the better off you are for getting noticed on their site for its high rank
and popularity. EzineArticles.com has an unlimited potential for outbound links due to their inclusion of an
author's URL with every article submission.

5. - The website linking to you is deemed an authority.
Google's ability to deem a site as an "authority site" is what keeps the content on the web legitimate, and
why sites that merely throw up a bunch of links to poorly written articles will never have the page rank that
a site such as EzineArticles.com who is policing their content and making constant innovations has.
- The unique IP Addresses of the websites linking to you.
Thankfully, no site is able to "pull rank" by throwing up a bunch of links from one high-ranking site and
pointing them to a second site. Search Engines read the IP addresses from where each domain
originates. Right now you may be thinking, Oh, so those 100 links from articles on EzineArticles.com
aren't doing anything to improve my rank anyway? Wrong.
Those links are all being picked up by other sites, who are on the hunt for quality content. If you have
something good to say, any number of sites with better rank will pick up your articles and link back to
you... each of course, with its own IP Address. This will boost your rank in a big way.
By now it should be crystal clear to anyone reading this why article marketing by way of a high-ranking
article distribution site such as EzineArticles.com is the easiest way to "offpage optimize" your website for
increased placement on the search engine hierarchy.
In fact... it almost seems like article marketing was created to serve this very purpose...
Copyright 2005 Dina Giolitto. All rights reserved.
Liked this article? Have more of the same emailed to your inbox each month. Sign up for the Copywriting
and Marketing Ezine from Dina at Wordfeeder.com and learn to write search engine friendly web copy
and market your web based business for free.
Article Source: http://EzineArticles.com/?expert=Dina_Giolitto
Article Source: http://EzineArticles.com/53798

6. On Page SEO Vs Off Page SEO - Which Is Better
for Your Online Business?
Search engine optimization is usually done in two ways. They include on page and off page optimization.
On page optimization mainly refers to working on your own website to generate traffic for it. The important
aspects which are to be considered for the on page optimization include external linking, image with tags,
keywords, internal linking along with head tags.
However, off page optimization include doing all the activities which are not directly on the website. It
includes promotion of the website by posting blogs, articles and press releases on other sites and
generates traffic for the site. The important aspects for off page SEO is social media, marketing the
articles and guest blogging.
Let's check out the simple methods to do on page and off page SEO and then decide the best option for
the optimization:
On Page SEO:
• The keywords should be included in the title, content at the right location and frequency. However,
keyword stuffing should be avoided.
• The content included on the website should be of a very high quality and relevant to the keyword that it
is linked to. You should avoid using plagiarized content in the website.
• You should avoid giving URL variants for the similar web page and title tags also should not be
reproduced.
• There are different strategies which are used for internal linking. You must also check the keyword
density and keep a track of the target keywords. The hidden texts in the websites should also be avoided.
• SEO professionals must do a proper research about the keywords and keep a track of the page views
and rank of the website.
• The content of the site also should be constantly updated.
Off Page SEO:

7. • You can begin the off page optimization by posting content related to the keywords on the social
networking sites. This will help you to direct traffic to your website. You can promote your website as well
as followers who would keep a track of your latest updates. All this would result in making your website
top favorite. This will give you a fixed number of visitors for your site.
• Another best way is to post blogs on other websites. This will attract the visitors of the blog to your
website. You can regularly post blogs on these sites and remind the visitors of the website. In case, you
want some very unique content, you can opt for a guest blogger. They will help you to get some very
original content that will attract the attention of the viewers. In the blogs, you can also mention about the
upcoming topics to make the visitors more enthusiastic so that they would re-visit the site again.
• Some SEO's go in for search engine submission which means including the website on all the possible
search engines. This will increase the chance of the viewing the website.
• You can post a very interesting photo related to the keyword and this will generate interest of the visitor
and redirect them to your website.
• Apart from the blogs, you can also post articles, news articles as well press releases which is somewhat
related to your site or the keywords used in it. These press releases are written on the current
happenings and surely get visitors.
• There are various sites available, which provide the facility to submit articles on the sites and give links
to your website. These sites provide you the list of the most frequently typed topics or keywords and help
in you in the task of optimization.
• You can also answer the queries of the visitors on your blogs and articles. This will motivate them to
revisit your site as well assure them that you are an expert in the related field. This help in the promotion
of your site. You can also go in for organizing discussion forums and discuss the latest development or a
current debate going on related to the keyword.
As we have discussed up till now the two types of optimization. It is not helpful for the generating traffic
just by depending upon either of the two ways. In order to successfully optimize your website, you need to
go in for a combined effort of on page and off page optimization. It is the indication of the best SEO
services and many SEO services company prefer to go in for both these methods.
James Smith, a Web Designer associated with CBIL360, a leading Web Design Company from USA.
CBIL has worked successfully with clients across domains and contributed to online success. CBIL has
expertise in website design services, website redesign, search engine optimization, social media,

8. ecommerce and internet marketing. For more information on web design, visit here:
http://webtechtouch.blogspot.com/
Article Source: http://EzineArticles.com/?expert=James_Saab_Smith
Article Source: http://EzineArticles.com/7399212
SEO Tips - Off Page and On Page Optimization to
Market Your Web Site Effectively!
When you think about what the word optimization means, you may have not thought about how it can
apply to your own website. It actually is a very important strategy that can be used to promote your
website. Using two kinds of optimization, on page and off page, you can bring in more people to your site
and find great places to market your business.
Is There A Difference?
What is the difference between off page and on page optimization? Basically, when you use off page
strategies, they are external links that lead to your website. When you use on page strategies, it is
content and SEO articles that are directly on your site. Some common ways that you can use off page
optimization are linking, and placing keywords for SEO within anchor text. Press releases are another
form of SEO off page optimization that is commonly used.
Creating Good SEO Content
On page optimization strategies include creating SEO content by tagging certain content on your website.
Title optimization is a popular way of using optimization strategies. It is the first thing that is seen by
search engines and a great way to get better rankings with the search engines. Other ways to implement
on page optimization techniques on your website include using meta tags with a brief description of your
website and focus on the specialties of your business.
Strategies To Utilize
If you use a combination of both kinds of off page and on page optimization, you are likely to see that
your search engine rankings will increase. The more SEO content that you provide on your website and in
other sites, the more that your keywords will be tagged and your search engine rankings higher. If you

9. have tried a lot of different marketing strategies for your website, and have not seen the results that you
want, try using some of the optimization strategies that have worked for a lot of small business owners.
You can learn how to incorporate optimization strategies on and off of your website by researching on the
Internet. Most of the time, you only need to make little changes to your website to optimize the content
and get noticed more by the search engines. That can bring more people to your website and increase
your business.
Arnold Aranez is an SEO Consultant and also a Social Media Expert. He is chief blogger at Mr.Gadget
and writes tips and advice on his personal blog. Find out more about how he can help you gain better
rankings and ultimately more traffic and sales!
SEO Melbourne Market is Growing: See How You Can Take Your Business To The Next Level!
Article Source: http://EzineArticles.com/?expert=Arnold_Aranez
Article Source: http://EzineArticles.com/2379689
Off Page SEO - Effective Link Building As an Online
Marketing Strategy
Building links with the other pertinent sites on the world wide web has been proven a very important factor
of your online marketing strategy. Search engine traffic is particularly targeted in this approach because
most internet users rely on search engines when looking for something on the internet, thus giving
websites more chances of being visited. By getting more traffic directed to your website, your ranking will
surely be improved. You also have to make sure that you develop and maintain certain characteristics in
order to make your link building more effective. Your link building can be more successful if the links you
put together have the following features:
 Use Targeted Anchor Text
When you do your link building, make sure that you use the targeted anchor text on the particular sites
that you are after. Never assume that the same words or phrases will work well at every site and make it

10. a point to use your site's name as frequently as possible. Spammers use this approach quite often and
maybe considered sloppy and lazy. Your site can catch more attention if you will choose the appropriate
keywords or phrases carefully. Your site will have more likelihood of gaining an incoming link this way and
your link's value will increase at the same time.
 Consider Inbound & Outbound Links
If the sites at which you leave your link have more inbound than outbound links, you will receive bigger
positive influence on the amount of search engine traffic that your site will get. Because such sites are
drawing more links rather than sending out, search engines will recognize the sites to be more influential
and trustworthy.
 Site Relevance
It is an absolute requirement to focus on certain sites which are relevant to your own website when you
are building links. You are not only creating links to search engines. You are also giving your site a better
chance of receiving more search engine traffic by creating links to relevant sites with pages which are
well-optimized. You have to be aware that link building relies more on the quality of the links and not just
the quantity alone.
Knowing about these required traits would enable you to create more valuable links that would drive more
traffic to your website. Applying all these tips to the links that you create will not only help you increase
your website ranking but it can also help your business gain more profit in the long run.
To receive a free website analysis from a professional internet marketing service
[http://ukinternetmarketingservice.co.uk] or to learn more about SEO visit
[http://ukinternetmarketingservice.co.uk/our-suite-of-marketing-tools/on-page-seo/]
Article Source: http://EzineArticles.com/?expert=Catherine_Henry
Article Source: http://EzineArticles.com/4586082

11. SUMMARY
Everything is set to grow. Like any different marketing techniques, digital marketing continues to evolve.
Strategies come and go. However, all of them are targeted to one aim – to boost the online presence of
the business. With that, off page marketing is introduced into the field. Putting links into your article
contents is one good Off Page technique. PUNCH digital is an agency dedicated in giving digital
marketing services for the real world. Start growing your business online. Log on to
http://punchdigital.com.au for more details.