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calebwojcik.com/fincon

#FINCONCaleb

Cubicle Renegade
Bridge the gap to full-time online
Pocket Changed
Pocket Changed
overview
1. Gap
2. Skill
3. Dedication
4. proof
1. Gap
PAST
PAST

present
PAST

present

Future
PAST

present

Future
PAST

present
The Gap

Future
my net worth

0

2008

2009

2010

2011

2012

2013
my net worth

0

2008

2009

2010

2011

2012

2013
my net worth
Got Married &
Started A biz

0

2008

2009

2010

2011

2012

2013
embrace the gap
2. skills
Many skills
Many skills
one skill
one skill
one skill
one skill
“Girls only want boyfriends who have great skills”
3 Skills
✴Video
✴Audio
✴web

Design
people can only remember
10% of what they read,
20% of what they hear,
50% of what they see demonstrated,
90% of what they do themselves.

MIT Study
3 “Money” Specialties
✴Taxes
✴insurance
✴Mortgages
[pic of geoff’s
bass site]
My skill
3. dedicate
[pic]
Ron Swanson
“Never half-ass two things.
whole ass one thing.” - ron swanson
“Be so good they
can’t ignore you”
- Steve martin
“If I stay with it, then one day I will have been playing for
forty years, and anyone who sticks with something for
forty years will be pretty good at it.” - Steve martin
there will come a
point when you
need to focus
[pic of colin
kapernick]
"(My) advice is to focus on one thing. I see a lot of
entrepreneurs build something and then move
onto the next thing and the next thing and the
next. Building something is only step one. It’s not
that hard to put something out there. Building on
top of that to maintain and improve it is actually
the harder thing to do. Anyone can release
something, but it’s much harder to polish and
refine it over time once it’s out there."

Jason Fried, Founder of 37 Signals
pic of Matt
Giovansci’s
site (pools)
pic of swim
rap video
My dedication
$

$

$
4. proof
How do you prove
yourself & get paid
what you’re worth?
slay people’s dragons
Do it for yourself
Do it for yourself
do it for free
Do it for yourself
Do it for free
do it for pay
“Do things that don’t scale” - Paul Graham
different tiers
1. Free course (101)
2. Learn-it-all books
3. Video course
4. consulting
My proof
Year Two
Year One
4%

26%

74%
96%

Main Gig

video & Design
“Every block of stone has a
statue inside it and it is the task
of the sculptor to discover it.”
- Michelangelo

pic of David
"I don’t much care where..."

[pic from Dr.
seuss book that
quote is from]

"Then it doesn't matter
which way you go."
your homework:
✴Plan

next Year

✴craft
✴Proof
✴people
your homework:
✴Plan

next Year

✴craft
✴Proof
✴people

4 Months Each
“Most people overestimate what they can do in one year
and underestimate what they can do in ten years.”
- Bill Gates
renegade
1. One who rejects a religion,
cause, allegiance, or group
for another; a deserter.
2. An outlaw; a rebel.
Question & Answer
Slides & Notes:
calebwojcik.com/fincon
#FINCONCaleb
Thank you
Slides & Notes:
calebwojcik.com/fincon
#FINCONCaleb

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Bridge the Gap to Full-Time Online Work in 4 Steps