Global Bike Component Supplier Design Teams Collaborate for Global Product Development with PTC NEEDHAM, Mass., January 15, 2013 — Multiple acquisitions coupled with strong corporate growth highlighted the need for SRAM to review the company’s long-standing approach to managing product data across its network of globally-located employees, suppliers and customers. PTC (Nasdaq:PMTC) today announced that SRAM is using the PTC Product Lifecycle Management (PLM) Solution to optimize product strategy and planning across the organization. SRAM is passionate about cycling, just as passionate as its customers that cycle to work, down mountains or in road races. The bike components SRAM provides to manufacturers must utilize the latest technology available in the market in order to deliver to consumers a bike that’s assembled for very specific requirements. SRAM has built a global company to address these requirements through a combination of strategic acquisitions and a next-generation product design strategy. SRAM needed a PLM system that could represent the complete view of its products across its 16 locations in nine countries. Additionally, the company wanted a solution that would enable them to continuously improve the creation and management of SRAM product data in order to improve business processes that would speed time to market of new products. “We will continue to seek and deploy design technology as we redefine and design bicycles and their components,” said Michael Johnson, global PLM manager, SRAM. “To help us with this goal, we are using the PTC PLM Solution in our enterprise-wide, cross-functional, business process initiative that impacts all of SRAM, our suppliers and any of our customers who use our product-related data. PTC solutions give us a single, integrated, digital environment for data that helps us identify and manage new product opportunities much more quickly than previously.” The implemented PTC PLM solution defines parts (Product Specifications, Bill of Materials and Qualification requirements) and manages them via a closed loop change process. The PTC PLM solution is able to effectively manage complex, cross-functional processes and coordinate the efforts of distributed teams to consistently and efficiently to create the best possible products. “Global product development is not just about reducing costs, it’s about driving business growth in new, expanded markets,” said Brian Shepherd, executive vice president, PLM, PTC. Read the complete release here and visit our newsroom on PTC.com>>http://www.ptc.com/appserver/search/newsroom.jsp?utm_source=SlideShare&utm_medium=PressRelease&utm_campaign=Social%2B

1. SRAM Uses PTC Product Lifecycle Management Solutions to Connect
Business Processes, Technology and People
Global Bike Component Supplier Design Teams Collaborate for Global Product Development with PTC
NEEDHAM, Mass., January 15, 2013 — Multiple acquisitions coupled with strong corporate
growth highlighted the need for SRAM to review the company’s long-standing approach to
managing product data across its network of globally-located employees, suppliers and
customers. PTC (Nasdaq:PMTC) today announced that SRAM is using the PTC Product
Lifecycle Management (PLM) Solution to optimize product strategy and planning across the
organization.
SRAM is passionate about cycling, just as passionate as its customers that cycle to work, down
mountains or in road races. The bike components SRAM provides to manufacturers must utilize
the latest technology available in the market in order to deliver to consumers a bike that’s
assembled for very specific requirements. SRAM has built a global company to address these
requirements through a combination of strategic acquisitions and a next-generation product
design strategy.
SRAM needed a PLM system that could represent the complete view of its products across its 16
locations in nine countries. Additionally, the company wanted a solution that would enable them
to continuously improve the creation and management of SRAM product data in order to
improve business processes that would speed time to market of new products.
“We will continue to seek and deploy design technology as we redefine and design bicycles and
their components,” said Michael Johnson, global PLM manager, SRAM. “To help us with this
goal, we are using the PTC PLM Solution in our enterprise-wide, cross-functional, business
process initiative that impacts all of SRAM, our suppliers and any of our customers who use our
product-related data. PTC solutions give us a single, integrated, digital environment for data that
helps us identify and manage new product opportunities much more quickly than previously.”
The implemented PTC PLM solution defines parts (Product Specifications, Bill of Materials and
Qualification requirements) and manages them via a closed loop change process. The PTC PLM
solution is able to effectively manage complex, cross-functional processes and coordinate the
efforts of distributed teams to consistently and efficiently to create the best possible products.
“Global product development is not just about reducing costs, it’s about driving business growth
in new, expanded markets,” said Brian Shepherd, executive vice president, PLM, PTC. “To
capture these market opportunities, companies need to share information and standardize
processes. With one source of truth for all product-related information, manufacturers can take
advantage of fast and secure collaboration among global sites and value chain partners to deliver
new products to market faster. Manufacturers like SRAM understand the business value that
PLM can deliver against these objectives.”

2. Additional Resources
 PTC’s Product Lifecycle Management (PLM) Resource Center
 PTC’s Product Development Resource Page
 Mid-Size Manufacturers Resource Page
About SRAM
SRAM is a global manufacturer of high-end bicycle components. They were founded in
Chicago, Illinois in September of 1987 with the invention of Grip Shift® – a revolutionary twist
shifter that enabled shifting gears with the twist of the wrist. Over the years following, Grip Shift
became the favorite shifter amongst top mountain bike professionals. Through the early years
and continuing through today, SRAM has focused on building its organic product development
capability, but also has completed strategic acquisitions focused on amplifying this capability. In
1997 SRAM acquired Sachs Bicycle Components, in Schweinfurt, Germany and expanded its
global reach throughout Europe. In 2002, they acquired RockShox®, adding suspension
components to its ever-growing product offerings. In 2004both Avid® and Truvativ® were
acquired, adding disc brake technology and crankset proficiency to its line. In the fall of 2007,
Zipp® was added to the mix bringing high-end carbon fiber wheelsets and accessories into the
family. Early in 2011, the Power Measurement brand Quarq® joined the team. Today, SRAM is
the 2nd largest manufacturer of bicycle components in the world. With 2500+employees, and
offices and manufacturing in 15 countries, SRAM is truly a world-class leader in performance
bike parts. For more information about SRAM, its products, and its brands – visit
www.sram.com.
About PTC (http://www.ptc.com)
PTC (Nasdaq: PMTC) enables manufacturers to achieve sustained product and service
advantage. The company’s technology solutions help customers transform the way they create
and service products across the entire product lifecycle – from conception and design to sourcing
and service. Founded in 1985, PTC employs over 6,000 professionals serving more than 27,000
businesses in rapidly-evolving, globally distributed manufacturing industries worldwide. Get
more information at www.ptc.com.
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The announcement of a customer’s selection, implementation, deployment or adoption of PTC software is not
necessarily indicative of the timing or amount of revenue from such engagement or of the Company’s overall
revenue for any particular period.
PTC is a registered trademark of Parametric Technology Corporation or its subsidiaries in the United States and other countries.
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Contacts:
PTC Corporate Communications
Beth Ambaruch
952.435.5058
bambaruch@ptc.com

3. WeberShandwick
Anand Savani
617.520.7290
asavani@webershandwick.com