Engineers at American Wave use PTC Creo Simulate to prototype the perfect wave and build in redundant safety features. American Wave Machines, Inc. designs, engineers, manufactures and develops world class surf pools, wave systems and surf parks. Founded in 2000, the company has the technology to create ideal conditions for surfing in a safe and controlled environment any time of the year anywhere in the world. Read additional PTC Creo customers stories and view video at http://ptc.co/uvNDp and on the PTC Creo blog at http://ptc.co/uvNJt

1. American Wave Machines Yields 30% Annual Growth By Designing
with PTC Creo
Engineers use PTC Creo Simulate to prototype the perfect wave and build in
redundant safety features.

2. 2
“PTC Creo allows us to design rapidly
and include redundant safety. I can look
at a design in its entirety and see the
bigger picture. This saves time, money
and keeps the project on schedule.
When collaborating with partners, I can
zoom into an area and clearly
communicate where a dimension will or
will not work. Catching a design
problem early in the process can save
us $10,000 to $50,000.”
Bruce McFarland,
President, American Wave Machines
AWM Yields 30% Annual Growth By Designing with PTC Creo
American Wave Machines, Inc. designs, engineers, manufactures and
develops world class surf pools, wave systems and surf parks. Founded in
2000, the company has the technology to create ideal conditions for
surfing in a safe and controlled environment any time of the year
anywhere in the world.

3. 3
S o l u t i o n
• PTC Creo helps engineers adapt
existing work to new designs and
create product variations in a single
BOM.
• Prospects view PTC Creo
renderings online and at trade
shows, so they can see how AWM
products meet their needs.
• Engineers use PTC Creo Simulate
to prototype the perfect wave and
build in redundant safety features.
• PTC Creo quickly catches design
flaws early--when they’re still
inexpensive to fix.
I n i t i a t i v e s
• Simplify BOMs with leveraged and
standardized designs.
• Strengthen sales with strong
visualizations.
• Speed up the product development
process from design to P.O.
• Prevent costly mistakes throughout
the design process.
R e s u l t s
• Greater BOM efficiency means
AWM can take on 10 or more
custom projects a year
• 3D renderings have drawn several
customers into AWM’s sales funnel,
resulting in several large global
projects.
• Virtual prototyping has sped
development and helped produce a
more competitive product, leading to
30% sales growth each year.
• Reduces design errors which could
cost $10,000-$50,000 per project
resulting in higher quality and faster
time-to-market.
AWM Yields 30% Annual Growth By Designing with PTC Creo
American Wave Machines, Inc. designs, engineers, manufactures and
develops world class surf pools, wave systems and surf parks. Founded in
2000, the company has the technology to create ideal conditions for
surfing in a safe and controlled environment any time of the year
anywhere in the world.

4. 4
Read additional PTC Creo customers stories and view video at
http://ptc.co/uvNDp and on the PTC Creo blog at http://ptc.co/uvNJt
AWM Yields 30% Annual Growth By Designing with PTC Creo