1. The document outlines strategies for optimizing WordPress sites for search engine optimization (SEO) and increasing engagement, including essential plugins for SEO, template tips, promoting blogs through online conversations, and turning visitors into subscribers. 2. Key plugins recommended are HeadSpace2, Redirection, YARPP, SEO Friendly Images, and Clean Slugs. Template tips include optimizing page titles and adding descriptions to categories. 3. Engagement strategies include participating in online conversations, guest posting, emphasizing the subscribe button, and reminding readers to comment on posts.

1. WordPress SEO &
Optimisation Strategies
A4UExpo London, October 2008

2. Joost de Valk

3. Open Source Theology
IBMS
Apple
Geek Marketeer
WordPress SEO Speaker Blogger
Online marketeer

4. http://yoast.com

5. http://orangevalley.nl

6. Today’s agenda
1 WordPress & SEO
2 Promoting Your Blog
3 Getting more subscribers
4 Conversation Optimization
And maybe, some bonus tips.

7. WordPress & SEO

8. Essential Plugins

9. HeadSpace2
- Titles
- Meta Keywords and Descriptions
- More Tags
- And SO much more.
http://urbangiraffe.com/plugins/headspace2/

10. Template tip #1
Your title should look like this:
<title><?php wp_title(‘’); ?></title>
Nothing more, nothing less. HeadSpace or any other
SEO plugin will take care of the title.

11. Redirection
Use it for all your redirection needs.
http://urbangiraffe.com/plugins/redirection/

12. YARPP
Yet Another Related Posts Plugin
Related posts based on tags, categories,
post content, etc.
http://mitcho.com/code/yarpp/

13. SEO Friendly Images
Auto-magically optimise alt and title tags.
http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images

14. Clean Slugs
Auto-magically optimise your post slugs.
Sign up for my mailing list and get it!

15. RSS Footer
Take advantage of those scrapers!
http://yoast.com/wordpress/rss-footer/

16. Structure for SEO

17. Template tip #2
Your blog title and subtitle should only be <h1> and <h2> on
your front page! Everywhere else, and <h4> and <h5> is
good enough.
To do that, do something like this in your header.php:
<?php if (is_home()) { ?>
<h1>Yoast</h1>
<?php } else { ?>
<h4><a href="/">Yoast</a></h4>
<?php } ?>

18. Template tip #3
Add a description to your categories:
<?php echo category_description(); ?>

19. Yoast Breadcrumbs
Let users and spiders find the way home!
Roy Huiskes - Internal Linking
16.30 - Platinum 7
http://yoast.com/wordpress/breadcrumbs/

20. Robots Meta
- Noindex, follow your archives, search pages, etc.
- Authenticate with webmaster tools
- Nofollow ancillary links
- Etc. etc.
http://yoast.com/wordpress/robots-meta/

21. Pagination
Because a search engine can’t skip pages.
http://www.seoegghead.com/blog/seo/stop-seo-death-by-pagination-p118.html
or http://wordpress.org/extend/plugins/wp-page-numbers/

22. More info on WP SEO?
http://yoast.com/articles/wordpress-seo/

23. Promoting your blog

24. Because just praying won’t work

25. So Join In The Conversation

26. Go where your readers go.

27. If you bait...

28. Use the good stuff.

29. Do Guest Posts.

30. Competing is more important than....

31. So now you’ve got visitors

32. Let’s turn them into fans

33. Your Subscribe Button
Can’t be BIG enough.

34. Offer e-mail too

35. Remind people. After each post.

36. Pick easy scores:
- comment redirect
(http://yoast.com/wordpress/comment-redirect/)
- comment relish

37. Now we’ve got a conversation

38. Let’s keep it going!

39. Here’s 10 steps
to improve the conversation on your blog

40. Step 1:
Ask for comments.

41. Step 2: Thank people for commenting.

42. Step 3: get to know your readers.

43. Step 4: answer all questions,
and respond to all feedback.

44. Step 5: Reward good remarks.

45. Step 6: keep people involved.

46. Step 7: don’t distract them.
Separate track- and pingbacks from comments:
http://yoast.com/wordpress-theming-pushing-trackbacks-down/

47. Step 8:
Fight spam, always.

48. Step 9: Keep It Stupid Simple (to comment)

49. Step 10:
Measure, improve, and repeat
Use Blog Metrics:
http://yoast.com/wordpress/blog-metrics/
Google Alerts
Twitter Ego Searches

50. Are you a good Housekeeper?
http://yoast.com/serious-blogging-questions/

51. 3 bonus tips!

52. Prevent fruitless searching
Improve the WordPress search experience:
http://yoast.com/wordpress-search/

53. Aim for speed
Optimize your template:
http://yoast.com/speed-up-and-clean-up-your-wordpress/

54. check themes before installing
http://yoast.com/perfect-wordpress-theme/

55. Sign up to my WP mailing list!
http://yoast.com/mailing-list/
Joost de Valk
joost@yoast.com
http://yoast.com
http://www.orangevalley.nl
http://twitter.com/jdevalk