3. Content Marketing
Brands that use content marketing
Case Study: Jombay.com
Leverage Content Marketing
Q&A
4.
5. Test Domain: Registered on Dec 26th
Aim: To measure effectiveness of content
marketing
Effort Taken: 15 high quality articles, 5
guest posts on PR 2-PR 4 sites, 1 Press
Release, 5 blog comments
6.
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10. “Content Marketing means creating and
sharing valuable free content to attract and
convert prospects into customers, and
customers into repeat buyers.”- Copyblogger
11.
12. “We were able to
launch KISSmetrics and get over
100,000 monthly organic
visitors in less than a year, just
through blogging and creating
infographics.”- Neil Patel
13. Buffer App Grew To 70,000+
Users With A Solid Product &
Content Marketing
14. “Mint owes much of its
user adoption and brand
success to its aggressively
intelligent content
strategy.”- Mashable.com
48. Data for my first startup- a niche real estate portal for my city
Total Advertising Spend: Rs. 27500
Leads: 3
Cost Per Conversion: 9166
User acquisition cost via traditional marketing methods:
Rs. 9150
50. Then I Tried Content Marketing + Adwords PPC…
Total Advertising Spend: Rs. 6000
Leads: 13
Cost Per Conversion: 461.53
New User acquisition cost via PPC + Content Marketing:
Rs. 500