The document outlines a digital marketing strategy based on the "7 C's": Content, Conversation, Convenience, Customization, Collaboration, Context, and Convergence. It emphasizes delivering value by making people's lives easier through customized and contextual content across multiple online platforms and social media. The strategy involves listening to customers, understanding objectives and capabilities, monitoring competition, quickly implementing an optimized plan, and continuously measuring and improving the customer experience.

1. DIGITAL MARKETING STRATEGY

3. SAME RULES NEW TOOLS

4. The 7 C’s of Digital
Marketing

5. CONTENT

6. CONTENT

7. CONVERSATION

9. R u doing the same for your
iPhone customers?
R u dealing with this R u sending out your
product revenue Corporate Sales Team
threat? R u replying to this
person with the to win this
answer? customer back?

10. CONVENIENCE
a.becoming increasingly
expensive
b. becoming increasingly
difficult to hold
…SO THE TRICK IS TO DELIVER VALUE THROUGH
MARKETING BY MAKING PEOPLE’S LIVES EASIER

12. CUSTOMISATION

14. COLLABORATION

15. Dell IdeaStorm Video

17. CONTEXT
IT IS THE CONTEXT SURROUNDING
THE PRODUCT THAT IS IMPORTANT,
AND IT’S IN THESE SITUATIONS
THAT COMPANIES ARE REAL
EXPERTS AT ADDING GREAT VALUE

19. CONVERGENCE

20. Twitter,
Blackberry/mobile
compatible site
New media
& Widgets
Online Search
& Display Ads
Hub Email
Marketing
Social Media
Linkedin, Facebook, Ning, You
Tube, Slideshare

21. 10 Steps to developing your
own digital marketing strategy
1. It all begins with the customer, listen!
2. But don’t forget about your objectives
3. Make sure you know what you’re already doing
4. Play to your strengths and manage your weaknesses
5. Find out what your competition is doing
6. Craft a strategy based on your strengths and capabilities
7. Implement at the speed of light
8. Measure everything in real time
9. Continuously review, adjust and improve the customer
experience

22. JUST DO IT