Technology Presentation and Disclosures - OTT for TV+

1. ARUMAI TECHNOLOGIES, INC.
…Picture the Possibilities…

2. ARUMAI – OTT PRODUCTS AND SOLUTIONS
It’s all about bandwidth…It’s all about streaming content
…off to work
…at work …back home
…Presently, Netflix, YouTube, and others utilize 46% of the
available peak time capacity…add to that a 4K stream of the
Super Bowl and it will shut the network down until…
ARUMAI’S OTT PRODUCTS AND SOLUTIONS

3. Proprietary & Confidential
OTT SOLUTIONS

4. Proprietary & Confidential
Key:
Better Enabled by Essential Arumai Technology
ESSENTIAL TECHNOLOGY – VIDEO VALUE CHAIN
Pre-Production
Tools
Encoding
Scalar
Quantization,
Motion Estimation
Frame/Block
Skipping
VIDEO
PROCESSING
[zoom and pan, de-
interlacing, more in
development]
Any
Display
Device
Production Tools
Smartphones/Handhelds,
Tablet/Laptops/PC,
Set-top Boxes
HDTV/Smart TV
Others
Typical
Video
Creative Process
SCALING
FORMULAS
Post-Production
Tools
Chrominance
Sampling,
Transform Coding
CPU/Platform
Building Block
of Device
Delivery
System
Decoder Building
Block of Device
MPEG 2, MPEG 4 -- AVC/H.264, HEVC/H.265
Disruptive
Functional
Block
STREAMING
PROTOCOLS
DIGITAL
DAILIES
Next generation
decoding of pixels

5. HOW ARUMAI VIDEO SCALING WORKS
Start
Digital Video
File?
Record Video
Edit Digital Video
File at 320 by 240
Frame Size
Compress Digital Video File
at 320 by 240 Frame Size
Compression
Required?
Capture Video at 320
by 240 Frame Size
Encode Digital Video File
at 320 by 240 Frame Size
No
Mark-Up Digital Video File
at 320 by 240 Frame Size
Yes
Generate
Script
Yes
No
Associate with Desired Frame Size: 640x480,
800x600, 1024x768, 1280x1024, 1600x1200, or any
other size
Upload Digital Video
File at 320 by 240
Frame Size
Disruptive phase

6. HOW ARUMAI STREAMING VIDEO WORKS
Capture
Device
Storage
Device
Processor
Network
Interface
TCP/IP
Network
Interface
Input Device
Display
Processor
Storage
Device

7. HOW ARUMAI DIGITAL ZOOM AND PAN WORKS
Start
Photograph
Image at High
Resolutions
Develop
Image
Enlarge
Image
Scan
Image
Stitch
Images
Touch Up
Images
Convert from
Bitmap to JPEG
Different Depths
Desired?
Yes
No
Display ImageStop Zoom Out
Disruptive
phases

8. Proprietary & Confidential
HOW ARUMAI DE-INTERLACING WORKS
PROPRIETARY

9. Proprietary & Confidential
HOW ARUMAI ASPECT RATIO CONTROL WORKS
PROPRIETARY

10. Proprietary & Confidential
HOW ARUMAI FRAME RATE CONVERSION AND
REVERSE TELECINE WORKS
PROPRIETARY

11. Proprietary & Confidential
HOW ARUMAI MOTION COMPENSATION WORKS
PROPRIETARY

12. Proprietary & Confidential
HOW ARUMAI BUFFERING
MINIMIZATION WORKS
PROPRIETARY

13. Proprietary & Confidential
PROPRIETARY
HOW ARUMAI ADAPTIVE AD
INSERTION WORKS

14. Proprietary & Confidential
HOW ARUMAI NEXT GENERATION DECODING
WORKS
PROPRIETARY

15. Buildings Blocks of Multimedia Mobile Phones - GSM
Duplexer
Receiver
Receiver Voltage
Control Oscillator
(RXVCO)
Transmit Voltage
Control Oscillator
(TXVCO)
Phase Locked
Loop (PLL)
Transmitter
RF
Bluetooth RF
LCD Driver
Baseband Signal
Processing
Baseband Signal
Processor
Application Processor
Audio
Graphic
Image
Protocol Software
Memory
NOR
AND
Flash
SRAM
Video
Storage Media
MP3, Games,
PDA App’s,
Camera
IC Card
CMOS Sensor
Camera Module
Better Enabled by Essential Arumai Technology

16. Buildings Blocks of Tablets
Baseband Signal
Processor
Wi-Fi/GPS
PCB
DRAM
Logic Gate (NAND)
Applications
Processor
Video
Audio
Graphic Images
Camera Module
Touch Sensor
Better Enabled by Essential Arumai Technology

17. Buildings Blocks of Generic Set Top Boxes (SIMPLIFIED)
6MHz
Tuner
NTSC
Demodulator
Analog Signal
Digital Signal
Multimedia
Processor
--NTSC
Encoder
--Graphic
Processor
BB Video -- RCA
CH ¾ RF -- F
S Video S/VHS
BB Audio
AC-3 -- RCA
64/256 QAM
Demodulator
Conditional Access
& Decrypt
Point of Deployment
Module
CPU
--User
Interface
--Set Top
Functions
--Applications
1394A
RF Modulated NTSC Signal
MPEG-2 Transport Multiplex
MPAA Copy
Protection
Back Channel
QPSK
Transmitter
Better Enabled by Essential Arumai Technology

18. Proprietary & Confidential
Buildings Blocks of Game Consoles
MCPX
Multi-I/O
1.8 - 1.31 teraflop
GPU
1.75 GHz
AMD 8-core
CPU
64bits@
133MHz
BUS
Video
Encoder
Video
Output
8GB GDR3 –
GDDR5 RAM
128 bits @ 200
MHz DDR
System
Management
Coprocessor
Audio Output
Dolby Digital 5.1
12C Serial
Debug PortLPC
Expansion
4x USB 3.0
Derivative
1TB
HDD
DVD
Drive
IDE
8 Mbit
Flash Rom
(Boot Code)
8bits
100 BT
Ethernet
PHY
Broadband
Internet
Game
Controllers
Better Enabled by Essential Arumai Technology

19. Buildings Blocks of Digital TV -- Second Generation
Satellite
Cable
Terrestrial
DTV Tuner
Analog Signal
Digital Signal
NTSC/PAL
Decoder
Demodulator
Transport
Stream
DTV Decoder
Single Chip
MP@HLVideo
32bitGraphics
SharperText
TransportDemultiplexer
Audio
Format Converter
SDRAM
Video Out
Audio Out
CCIR 601
Eprom Flash SDRAM
IR
Super I/OParallel
Serial
IDE
Aux Video Out
CCIR 601 Digital
PCI BUS
Hi-Perm
CPU
Subsystem
HEADEND
Better Enabled by Essential Arumai Technology

20. VALUE PROPOSITIONS - SOLUTIONS
 Scaling formulas - 75% savings in BANDWIDTH
 Scaling formulas - 75% savings in STORAGE
requirements
 Scaling formulas - less PROCESSING power
requirements
 Streaming method - content streaming BEHIND the
broadcast, buffering minimization, and ad metadata
insertion.
MULTISCREEN & OTT:
TCP/IP

21. Proprietary & Confidential
VALUE PROPOSITIONS - SOLUTIONS
VIDEO PROCESSING:
 zoom and pan WITHOUT PIXELATION
 de-interlacing REMOVAL OF ARTIFACTS
 aspect ratio MINIMIZE BLACK BOX EFFECTS
 intelligent frame rate conversion frame rate IN
PERFECT REGISTRATION
 SUPERIOR entropy coding for motion compensation

22. Proprietary & Confidential
OTT PRODUCTS

23. Proprietary & Confidential
HOW ARUMAI CLOUD BASED TRANSCODING AND
STREAMING SYSTEM FOR MEDIA WORKS

24. Proprietary & Confidential
HOW ARUMAI STREAMING VIDEO PROTOCOL
WORKS

25. Proprietary & Confidential
HOW ARUMAI MULTISCREEN OTT VIDEO STACK
WORKS

26. Proprietary & Confidential
VALUE PROPOSITIONS - PRODUCTS
 Multiscreen OTT Video Stack for
Operators
- no other solution for OPERATORS
 Cloud Based Transcoding and Streaming
System for Media Companies
- patented scaling formulas and streaming
method trumps COMPETITORS
Streaming Video Protocol
- bandwidth sensitive VIDEO
TRANSFER RATES

27. Proprietary & Confidential
VALUE PROPOSITIONS – PRODUCTS AND SOLUTIONS
 SUPERIOR CONTENT OWNER EXPERIENCE
 SUPERIOR SERVICE PROVIDER EXPERIENCE
 SUPERIOR END USER EXPERIENCE

28. Proprietary & Confidential
TECHNOLOGY ROAD MAP

29. Proprietary & Confidential
Key:
Better Enabled by Essential Arumai Technology
ESSENTIAL TECHNOLOGY – VIDEO VALUE CHAIN
Pre-Production
Tools
Encoding
Scalar
Quantization,
Motion Estimation
Frame/Block
Skipping
VIDEO
PROCESSING
[zoom and pan, de-
interlacing, more in
development]
Any
Display
Device
Smartphones/Handhelds,
Tablet/Laptops/PC,
HDTV/Smart TV
Typical
Video
Creative Process
SCALING
FORMULAS
Post-Production
Tools
Chrominance
Sampling,
Transform Coding
CPU/Platform
Building Block
of Device
Decoder Building
Block of Device
MPEG 2, MPEG 4 -- AVC/H.264, HEVC/H.265
Disruptive
Functional
Block
Production Tools
Delivery System
DIGITAL
DAILIES
STREAMING
PROTOCOLS Next generation
decoding of pixels

30. Proprietary & Confidential
Key:
Better Enabled by Essential Arumai Technology
ESSENTIAL TECHNOLOGY – VIDEO VALUE CHAIN
Pre-Production
Tools
Encoding
Scalar
Quantization,
Motion Estimation
VIDEO
PROCESSING
[zoom and pan, de-
interlacing, more in
development]
Any
Display
Device
Production Tools
Smartphones/Handhelds,
Tablet/Laptops/PC,
HDTV/Smart TV
Typical
Video
Creative Process
SCALING
FORMULAS
Post-Production
Tools
Chrominance
Sampling,
Transform Coding
CPU/Platform
Building Block
of Device
Delivery
System
Decoder Building
Block of Device
MPEG 2, MPEG 4 -- AVC/H.264, HEVC/H.265
Disruptive
Functional
Block
Frame/Block
Skipping
Next generation
decoding of pixels