Carl Haggerty, Enterprise Architect, Devon County Council - PSFBuzz North East - Effective Social Networking and Web 2.0 Strategies for Local Authorities - a Public Sector Forums Conference, 7 July 2009, Newcastle.

1. Unblocking Access
Developing a web 2.0 usage policy

2. About Me (Carl Haggerty)
• Local Government background
• DCC for 13 years, last 6 involved around web, IT
and (new)social media
• Instrumental in driving forward social media /
social networking in DCC
(Phil Norrey (CEO) Officer Champion for Social Networking/Social Media)
@carlhaggerty
http://carlhaggerty.wordpress.com

3. My focus

4. • getting people engaged
• developing support and buy-in
• Usage policy (what’s missing?)

5. what happens if…

7. Either way
develop a policy

8. where to start

9. “keen” service Head of HR
areas
CEO
Head of
Finance
Head of Driver
Comms “You”? AUDIT
Head of ICT
getting the right people involved

10. …what are their fears and concerns?

11. Common responses
“We should ban access to such sites”
“What value does it offer the business”
“It is just a waste of my time”
“Excessive use, distracts from ‘proper’ work”
“It’s just a ‘social’ thing”

12. “Social networking is arguably
as old as humanity, not something
that has been invented for
so-called digital natives”
Julia Lin – Gartner

13. Building your case…
• Modern public service delivery
• The trend of consumerisation of technology
• Could support mobile/flexible working
• It isn’t just about facebook, twitter and youtube….
• If you Ban – do you stop it – homeworking, mobile
phones etc
• It is a management issue and NOT a technology issue

14. My experience
Time between first conversation to draft
policy = ?
4 months
Plus consultation and review
Total time = 10 months

15. raising awareness in your organisation

16. Rinse and repeat
…repeat, repeat, repeat.

17. Don’t be afraid to talk to your
Chief Executive.

18. Developing a Policy
• Any challenges?
• Any concerns?
• What’s missing (for you)