Social Media for Attorneys was presented December 2012 at the NAELA Illinois Unprogram by Phil Sasso (http://philsasso.com) of Sasso Marketing, Inc. (http://sassomarketing.com). The sessions covers what to avoid as a time waster and what can be worthwhile including LinkedIn, Blogging and Twitter. More resources at philsasso.com/naela

1. Social Media for Attorneys
Are you Twittering away your time?
Presented December 2012 at the NAELA Illinois Unprogram

2. What is Social Media?
Wikipedia: “A group of
Internet-based applications … that
allow the creation and exchange of
user-generated content.”
-Kaplan/Haenlien

3. Six of the top 10 most trafficked
Non-Search sites are Social Media.
1. Google 9. Twitter
2. Facebook 10. Windows Live
3. YouTube 11. LinkedIn
4. Yahoo! 12. Go
5. Amazon 13. Blogspot
6. eBay 14. Bing
7. Wikipedia 15. Pinterest
8. Craigslist 16. MSN
Source:Alexa.com, Nov 2012

4. Social Media Sub-Categories
• Social Networking • Social Bookmarking
– Facebook – Pinterest
– Google+ – Digg
– LinkedIn – StumbleUpon
– Reddit
• Blogging – del.icio.us
– Blogger/Blogspot
– Wordpress • Media Sharing
– YouTube
• Microblogging – Vimeo
– Twitter – Flickr
– Tumblr – Instagram

5. Have A Social Media Plan
“A trip without a
roadmap is a joyride.” • Define your objectives
• Outline a strategy
• Determine your tactics
• Have a written policy
• Focus on select media
• Assign social media roles
• Measure & regroup often

6. Social Networking
Building relationships online

7. Separate You from You
Personal Professional

8. Think Twice Before Posting
Why? Don’t post if you’re:
• Under the influence
• Feeling emotional
• Overly tired
• Can’t be constructive
• Aren’t sure you should

9. Connecting With LinkedIn
• Keep In Touch
• Make New Connections
• Renew Old Connections
• Join Existing Groups
• LinkedIn Answers
• Create Your Own Group

10. Building a LinkedIn Presence
• Professional photo
• Well-written bio
• Style reflects personality
• Watch who you link to
• Use a personal invite
• Get to know the tools
• Post often, but not too
often – don’t be boorish

11. Content Marketing
Sharing your ideas and insights

12. Blogging Basics
• Have a focus
• Keep it short
• Visuals help
• Be shareable (AddThis)
• Approve ALL comments
• Track hits

13. Generating + Posting Content
• Draw from experience
• Flag news + other blogs
• Keep an idea file
(Evernote is helpful)
• Think series
• Ask for Qs + topic ideas
• Use management tools
(i.e. Constant Contact, Hootsuite
or Tweetdeck)

14. Adding Twitter in the Mix
• Use as a supplement
• Tweet blog posts
• Use a URL
shorter(tinyurl.com, bit.ly,
ow.ly)
• Tweet from LinkedIn to
reach your network - if
appropriate

15. Phil Sasso
philsasso.com/naela

16. WhoIs Phil Sasso?
• President Sasso Marketing, Inc.
• Business writer (95+ articles)
• Former Adjunct Faculty &
Interim Director Weekend
Program at Triton College
• Built the NAELA-IL.org and
several other Chicago-area
professional association
websites