3. Why is mobile important?
www.pewinternet.org, “Nearly half of American adults are smartphone owners”, March 1 2012
4. Why is mobile important?
www.pewinternet.org, “Smartphone Ownership Update: September 2012”, September 11 2012
5. Why is mobile important?
www.pewinternet.org, “Smartphone Ownership Update: September 2012”, September 11 2012
6. Why is mobile important?
Statistics – more and more people have these
devices and are using them
“Applification” of the Web
Digital Divide
7. Why is mobile important?
www.pewinternet.org, “Smartphone Ownership Update: September 2012”, September 11 2012
8. Why is mobile important?
As of April 2012:
75% of 18-24 year olds use the internet on their cell
phones
45% of 18-29 year olds go online MOSTLY using their
cell phone
51% black / 42% Hispanic / 24% white
Main reasons for going online with cell phone –
“convenient” (38%) and “always with me” (23%)
www.pewinternet.org, “Cell Internet Use 2012”, June 26, 2012
9. Why is mobile important?
All kinds of other devices too!
16. Hot Topics
Location services, navigation/directions
Social networking
Real-time/just-in-time queries
QR Codes
17. Hot Topics
Location services, navigation/directions
Social networking
Real-time/just-in-time queries
QR Codes
Combinations:
Sociallocation, “check-ins”
Information-seeking via peers on Twitter,
Facebook, etc.
Geo coordinates, other info embedded in QR
code
19. Important mobile services for
libraries
Basic web services; mobile-friendly website
Context-sensitive information
Hours, contact information (email, SMS, IM, and
phone), directions should be highlighted
All information should be presented in an interactive
fashion appropriate to mobile devices
Ties together available mobile services/sites
Catalog
Databases
LibGuides
eBooks!
20. Important mobile services for
libraries – the next step
Advanced and interactive features
Integrating the “desktop” version with mobile
devices
“Send this page to my phone”
Location awareness
GPS Navigation; directions to the library
GPS, Wi-Fi, or QR codes; directions within the library
Instructional videos targeted to mobile devices
May even be location-specific (“Need help printing? Scan
here with your phone...”)
Computer availability maps
21. Options
“Native” app?
Designed, coded, and packaged to run on specific devices
(iPad, iPhone, Android, Nook Color, etc.)
Built with platform-specific programming languages
Can use device sensors and other advanced features
(GPS, orientation, camera, etc.), but difficult to create and
maintain
Accessed via “App Store”
Web app/mobile website?
Built with web-standard scripting languages
(HTML5, Javascript)
Easier to create and maintain, but lacking some advanced
features
Accessed via web
22. Options
Many options that attempt to bridge the
differences
Vendors like Boopsie, LibraryAnywhere
(LibraryThing), etc. offering their own solutions
PhoneGap, a solution to create multiplatform
apps (open source DIY, or “compile-in-the-cloud”
for a fee)