On Public Relations

1. On Public Relations

2. Perception is reality How people perceive the truth - - ideas, things, persons, and corporations – and how they act based on their perceptions are part and parcel of reality. Managing these perceptions is essential to taking hold and reshaping the present towards a better future.

3. Truth Perception Reality

4. Truth If we alter Perception We alter Reality

5. PR is managing perceptions

6. Media relations Issue management * Crisis Management Stakeholder relations Lobbying Advocacy Events Management Public Relations

7.  Public relations does not only mean good publicity or looking good or even better access to the mainstream and online media  Public relations also means better access • To markets • To the business community • To government officials and agencies Government Business Markets Media

8. PR accelerates growth.

9. PR uplifts lives.

On Public Relations

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On Public Relations