Webinar presented Jan 18th on global content dissemination of US associations to new markets outside the US.

1. Global Content Dissemination for Associations
Blue Sky Webinar Series
Philip G. Forte, President - Blue Sky Broadcast
Peter Turner, Director – Senior Advisor, Global Development Strategy - MCI Group

2. Background
• Based in San Diego, CA
• Washington DC
• Nashville
• Minneapolis
• Geneva, Switzerland*
• Delivering web events since 2002
• Capture and produce over 1,000 web
events each year
• Learning Portals managing more than
25,000 presentations for our clients
• Trusted partner for hundreds of leading
associations, corporations and
government clients

3. Value of Global Dissemination
of Content
• There may be a global appetite for your content.
• Content from the USA is highly regarded but not the only reputable
source in the world
• Associations that take a leadership position now have a better chance
of becoming the global industry leader
• A properly executed plan can generate a significant revenue driver
and assist in building a global brand

4. Content Dissemination
Methods
• Live
• Webinars
• Hybrid Meetings
• Remote Audience
• Remote Presenters
• On-Demand
• On-site conference capture services
• Pre-recorded presentations

5. Hybrid Meeting - Remote Audience

6. Live Video Webcast Platform

7. Hybrid Meeting – Remote Presenter
• A Hybrid Meeting employs specific
technology and planning skills
specifically to interweave the virtual
experience into a live event. 1
• Allows speakers who cannot attend
in person to present remotely.
• Improves learning program and
attendance by recruiting a higher
caliber presenter.
• Saves travel costs.
1 Adapted from MPI

8. Conference Recordings
Audio Synched with Slides

9. Learning Modules

10. Global Translation Services

11. Global Content Portals

12. Online Learning Portal
Social Media and Ratings

13. Leveraging Captured
Conference Sessions

15. Global Dissemination of Content for
Associations
January 18, 2012
Peter Turner
Senior Advisor, Global Development Strategy
15

16. Global Trends Impacting
Content Dissemination

17. Global Trend - Labor Skill Shortage (Govts not supplying)
Ready
for Work
10%
25%

18. Global Trend - Western Management Practices Prized
(Businesses finding alternatives to fill demand)
Global Scale
370,000
98,000
100,000
90,000
64,000
96,300
Each Week on WIPRO Campus
300 professors
350 new employees every MONDAY! (constant 3150 students)
Track 1: 12-14 week mandatory programs
Track 2: “graduate level” voluntary (career dependent)
Weeds out, builds “project ready” ppl, reduces staff
turnover to 1%

19. IUMI Today
Business Opportunity -
For You
Redefining the Meeting & Education
Experience

20. High-Level Business Model
Export Import Global
US-based Meeting In Region Meeting Royalty
Content Content Program
Non-US Audience Regional or US
Audiences Cost Free
Live/On Demand
Live/OnDemand Short-term, Limited
Incremental Use Licensing
Revenue Incremental
Revenue Revenue per
Different Cost Session
Models Different Cost (~1,000 USD)
Models

21. Business Opportunity – Various Options
• Hub & Spoke - linking
Vital Growth Factors Export chapters, sister
Locally Relevant Content societies, members
US-based • Remote Satellite Events –
Two-way Local Engagement Annual stand alone events beaming
Ease & Convenient Access Meeting in 1 or 2 archived session
Import • Hub & Spoke – linking
In Region chapters or affiliates in
Conferences region
or Training • “Best of” Roadshows
Programs • Virtual KOL Presenters
• Monetize archived content
by licensing to firms in
Global regions
Royalty • Content presented within
Programs customer’s meeting
• Real-time Q&A with speaker

22. Business Opportunity – Global Royalty Program
 Enhance Their Live  Optional features
Programs - Live Video
- Clinical Trial training presentations or Q&A
with presenters
- Advisory Boards
- Localization (closed
- Medical Education/CEU caption on local
- Compliance/Regulatory language)
Training
- Sales Training
 You Give Them
Access to the Latest
Experts & Ideas

23. Why Would They License Content from You?
 Turnkey Archived Content Ready for
Presentation
 Bring Latest Professional Specialty Content
to Local Professions or Businesses
- Save Travel Costs
- Access to High Caliber Speakers
- Interactive Q & A with presenters
 Improves Their Local Programs
- US KOL Presenters Providing Expert
Perspectives
- Differentiates Their Events from Competition

24. Business Requirements
Needed to Meet
Opportunity

25. International Business Requirements
Commercial Distribution & Local Organization
Customer Needs
Bus. Plan Content Digitization & Monetization
Localization of
Content
Marketing & Sales
Partnerships
Sponsorships
“Generally Accepted” Content
Event Mgmt
Content Capture
Presentation Portal
Bus License
Finance &
Currency Sessions Speakers
Management
Registration Marketing

26. Tips to Build a Global
Content Dissemination
Business

27. Tips
 Capture the Content  Experiment
- Build a library of content. - Find a quick win to assess your
potential
- If the content is not recorded, it
is lost forever!
 Market Intel
- Gain deeper understanding of
 Determine Popular local needs and local market
Sessions from challenges & opportunities
International Delegates - Develop strategy
- Publish some sessions  Product Relevance
specifically for these attendees - Ensure content, delivery, offering,
and promotion is locally relevant
 Consider Global Webinars
 Distribution & Local Mgmt
- Webinars for a specific region or
country. In local language - Partners who can help build local
demand, ongoing marketing &
during convenient times sales, ability to service customer
needs

28. For More Information & Case Studies
Archived Webinars
Delivering Customer and
Membership Experiences to
Asian Cultures
Tailor Your International Product
or Membership Offerings to Local
Customer Needs
Locally Relevant Marketing and
Communication to Build Your
Brand & Enhance
Member/Customer Value across
Country Markets
Getting More Out of Your
International Meetings
Using Government Affairs to
Gain Market Access in China

29. Questions?

30. Thank You!
Blue Sky Broadcast MCI Group
Philip G. Forte Peter Turner
President Director – Senior Advisor, Global Development Strategy
Phone : (877) 925-8375 Phone: +1 571 275 1516
Email: pforte@blueskybroadcast.com E-mail: peter.turner@mci-group.com
www.blueskybroadcast.com www.growglobally.org