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PRSA Boston 2013 Social Media Summit - Measurement
- 2. #PRSABOS
- 4. May 14, 2013
- 5. #PRSABOS
Notas do Editor
- How many of us have spent hours culling through data and packaging it into a hefty, impressive report only to hear a client ask, “what exactly does this all mean?”
- Measurement has reached its adolescence and what used to pass as good measurement (blog coverage, impressions, tweets) is still valuable, but no longer satisfying clients as we educate them about social media measurement. They want more. And that’s a good thing.http://www.futurity.org/society-culture/adults-more-than-kids-rely-on-the-supernatural/
- New pain points have emerged: too much data, too little context; fixation on real-time data only; and lack of visibility of qualitative data. And new demands: deeper, richer and real-time analysis in succinct dashboard-like formats so easily repurposed are our orders of the day.
- How do we address these emerging paint points while also meeting – and exceeding – demand of clients?http://www.tumblr.com/tagged/i'm%20just%20saying%20you%20could%20do%20better
- Campaign success can be measured and reported by closely analyzing both quantitative and qualitative results on a monthly basis, ranging from traditional media and blog impressions to tweets and group participation.