This document contains a collection of tweets from September 27, 2011 related to the hashtag #PRethics. The Public Relations Society of America (PRSA) hosted an online chat discussing ethics in public relations. Topics included whether PR firms should advise clients on ethics, and the best ways to build trust between brands and consumers through ethical communications practices. Over 70 contributors participated by tweeting questions and responses using #PRethics.
1. #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html
#PRethics Share |
— All Tweets
2011-09-27 to 2011-09-27 71 contributors
226 Twitter search results 93 retweets 68 @replies 16 links
Results include 0 tw eets from our archive.
@jlomas7: RT @KeithTrivitt: RT @arthury: #PRSA Ethics Month concludes Thursday w/ FREE webinar on social media ethics. Join us at 1
pm ET http://t.co/R9Xjtd6i #PRethics
September 27, 2011, 1:14 am
@KeithTrivitt: RT @prsa: Should #PR be the ethical conscience of a company? Give us your thoughts during #PRethics chat. 3pm ET Tues
September 27, 2011, 1:57 am
@PRSA: #PRethics chat returns at 3pm ET TODAY. Discuss the state of ethics in #PR. Join us!
September 27, 2011, 1:00 pm
@AU_PRSSA: RT @PRSA: #PRethics chat returns at 3pm ET TODAY. Discuss the state of ethics in #PR. Join us!
September 27, 2011, 1:05 pm
@KeithTrivitt: Discuss the state of ethics in #PR RT @prsa: #PRethics chat returns at 3pm ET TODAY. Discuss the state of ethics in #PR.
Join us!
September 27, 2011, 1:06 pm
@DuffyGroupLLC: PRSA tweeted something that we are proud to follow #PRethics PR ethics is important, you must be honest, and
upfront with the public..
September 27, 2011, 1:07 pm
@jangles: RT @PRSA: #PRethics chat returns at 3pm ET TODAY. Discuss the state of ethics in #PR. Join us!
September 27, 2011, 1:09 pm
@ColorbarsNtwk: Join @PRSA for #PRethics chat returns at 3pm ET TODAY. Discuss the state of ethics in #PR.
September 27, 2011, 1:26 pm
@FriendsofEbonie: @Egghead_NYU----> @RT @ColorbarsNtwk: Join @PRSA for #PRethics chat returns at 3pm ET TODAY. Discuss the
state of ethics in #PR.
September 27, 2011, 1:30 pm
@PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET TODAY
September 27, 2011, 3:00 pm
@OmalleyHansen: RT @PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET
TODAY
September 27, 2011, 3:01 pm
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2. #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html
@krislemons: RT @PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET
TODAY
September 27, 2011, 3:04 pm
@krislemons: RT @PRSA Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET TODAY
#untj4460
September 27, 2011, 3:04 pm
@cherylpmleung: RT @PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET
TODAY
September 27, 2011, 3:05 pm
@msmedia: RT @PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET TODAY
September 27, 2011, 3:20 pm
@gomezdm: RT @PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET TODAY
September 27, 2011, 4:32 pm
@PRSA: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat. 3pm ET TODAY
September 27, 2011, 5:00 pm
@PRSAPhilly: RT @PRSA: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat. 3pm ET TODAY
September 27, 2011, 5:02 pm
@gchesman: RT @prsa: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat. 3pm ET TODAY
September 27, 2011, 5:05 pm
@LAVISISLIFE: RT @PRSA: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat. 3pm ET TODAY
September 27, 2011, 5:07 pm
@KeithTrivitt: #PRethics chat starts at 3pm ET TODAY! RT @prsa: Should #PR firms be their clients’ ethics managers? Tell us at
#PRethics chat. 3pm ET TODAY
September 27, 2011, 5:26 pm
@chillygal: PR ethics discussion continues today: “@PRSA: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat.
3pm ET TODAY”
September 27, 2011, 5:29 pm
@PRSA: We’ll be discussing building trust btw brands & consumers at 3pm ET TODAY. Hashtag: #PRethics Join us!
September 27, 2011, 5:30 pm
@PRSACentralCA: RT @PRSA: We’ll be discussing building trust btw brands & consumers at 3pm ET TODAY. Hashtag: #PRethics Join us!
September 27, 2011, 5:30 pm
@JRTheOneandOnly: RT @KeithTrivitt: #PRethics chat starts at 3pm ET TODAY! RT @prsa: Should #PR firms be their clients’ ethics
managers? Tell us at #PRethics chat. 3pm ET TODAY
September 27, 2011, 5:34 pm
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3. #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html
@jacogallarde: RT @PRSA: We’ll be discussing building trust btw brands & consumers at 3pm ET TODAY. Hashtag: #PRethics Join us!
September 27, 2011, 5:48 pm
@PRSA: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input!
September 27, 2011, 6:00 pm
@KABagley: Join in friends~~> “@PRSA: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input!”
September 27, 2011, 6:13 pm
@MoStatePRSSA: Join in friends~~> “@PRSA: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input!”
September 27, 2011, 6:14 pm
@prbizdaily: RT @prsa: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input!
September 27, 2011, 6:15 pm
@socialmediaCMO: RT @prsa: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input!
September 27, 2011, 6:15 pm
@arthury: Should #PR firms advise their clients’ on ethics? Weigh in on #PRethics chat TODAY at 3 p.m. ET. #PRSA
September 27, 2011, 6:17 pm
@JasMollica: RT @arthury: Should #PR firms advise their clients’ on ethics? Weigh in on #PRethics chat TODAY at 3 p.m. ET. #PRSA
September 27, 2011, 6:17 pm
@EmmasReallyTall: RT @PRSA: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input!
September 27, 2011, 6:18 pm
@BrookeUSC: RT @PRSA: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input!
September 27, 2011, 6:24 pm
@PaigeTwillmann: Hey PR majors #PSUCOMM4206.. RT @PRSA We’ll be discussing building trust btw brands & consumers at 3pm ET
TODAY. Hashtag: #PRethics Join us!
September 27, 2011, 6:28 pm
@PRSA: #PRSA #PRethics chat starts in 30 minutes! Join us for a discussion on ethical comms
September 27, 2011, 6:30 pm
@EAHolz: RT @PRSA: #PRSA #PRethics chat starts in 30 minutes! Join us for a discussion on ethical comms
September 27, 2011, 6:30 pm
@BTaylor_PR: RT @PRSA: #PRSA #PRethics chat starts in 30 minutes! Join us for a discussion on ethical comms
September 27, 2011, 6:33 pm
@JensenMoore: RT @PRSA: #PRSA #PRethics chat starts in 30 minutes! Join us for a discussion on ethical comms
September 27, 2011, 6:38 pm
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4. #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html
@PRSA: #PRethics chat starts in 15 minutes (3pm ET). Are you ready? #PRSA
September 27, 2011, 6:45 pm
@KeithTrivitt: Should #PR firms be the ethical conscience of their clients? Discuss during @prsa #PRethics chat at 3pm ET
September 27, 2011, 6:48 pm
@JRTheOneandOnly: RT @KeithTrivitt: Should #PR firms be the ethical conscience of their clients? Discuss during @prsa #PRethics chat
at 3pm ET
September 27, 2011, 6:54 pm
@KeithTrivitt: @sportmarketing1 @PRSA Great question. Hope you will ask that question about 5 minutes during #PRethics chat
September 27, 2011, 6:56 pm
@criticalmention: #PRethics @PRSA firms should be ethically conscience of clients. Ethical issues can damage both your & your clients
rep. & trust #PR
September 27, 2011, 6:58 pm
@jgombita: Final #PRethics chat! RT @KeithTrivitt: Should #PR firms be the ethical conscience of clients? Discuss during @prsa
#PRethics chat at 3pm ET
September 27, 2011, 6:58 pm
@PRSA: Hi, this is Deb Silverman, chair of PRSA's Board of Ethics and Professional Standards. I'll be leading today's #PRethics chat.
#PRethics
September 27, 2011, 6:59 pm
@PRSA: Today's chat will focus on building trust between brands and consumers using ethical comms. First Q coming up now . #PRethics
September 27, 2011, 7:00 pm
@KeithTrivitt: We're live! RT @prsa This is Deb Silverman, chair of PRSA's Board of Ethics & Professional Standards. I'll be leading today's
#PRethics chat
September 27, 2011, 7:00 pm
@DanniJEvents: RT @PRSA: #PRSA #PRethics chat starts in 30 minutes! Join us for a discussion on ethical comms
September 27, 2011, 7:00 pm
@PRSA: Q1. What is the best way to build trust between brands and consumers? #PRethics
September 27, 2011, 7:00 pm
@KeithTrivitt: Join @PRSA now for a live chat on state of ethics in #PR. It's #PRethics chat, hosted by #PRSA
September 27, 2011, 7:01 pm
@fiuprssa: RT @PRSA: Q1. What is the best way to build trust between brands and consumers? #PRethics
September 27, 2011, 7:01 pm
@ThinkBluePR: Q1. In my opinion, social media is a great way to build trust btw brands & consumers. It's all about transparency.
#PRethics #PRSA
September 27, 2011, 7:01 pm
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5. #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html
@KeithTrivitt: Openness in brand comms, IMO. Openness btw both parties RT @prsa What is the best way to build trust between brands
and consumers? #PRethics
September 27, 2011, 7:01 pm
@CarolinaMadrid: Honesty - as difficult as it may be at times. RT @PRSA: Q1. What is the best way to build trust between brands and
consumers? #PRethics
September 27, 2011, 7:02 pm
@PRSA: @ThinkBluePR Good point. Can you give an example? #PRethics
September 27, 2011, 7:02 pm
@jangles: RT @KeithTrivitt: Join @PRSA now for a live chat on state of ethics in #PR. It's #PRethics chat, hosted by #PRSA
September 27, 2011, 7:02 pm
@jfouts: RT @KeithTrivitt: Join @PRSA now for a live chat on state of ethics in #PR. It's #PRethics chat, hosted by #PRSA
September 27, 2011, 7:03 pm
@KeithTrivitt: @carolinamadrid Interesting pt re difficulty of honesty when representing brands. Do u find this more on agency or in-house
side? #PRethics
September 27, 2011, 7:03 pm
@slbeatty: I'm here to listen and learn. #mnprsa #PRethics
September 27, 2011, 7:03 pm
@KeithTrivitt: RT @carolinamadrid: Honesty - as difficult as it may be at times. RT @PRSA. What is best way 2 build trust btw brands &
consumers? #PRethics
September 27, 2011, 7:04 pm
@ThinkBluePR: @PRSA Sure. Q1. @IBM our social media policy states we always identify ourselves as IBMers on social netwks.
#PRethics http://t.co/xTHSAgMs
September 27, 2011, 7:04 pm
@MinnesotaPRSA: RT @slbeatty: I'm here to listen and learn. #mnprsa #PRethics
September 27, 2011, 7:04 pm
@KeithTrivitt: @jangles Good to have you on today's #PRethics chat, Neville! Always happy when your voice is part of the discussion
September 27, 2011, 7:04 pm
@j_braner: Quality and reliability RT: @PRSA "Q1. What's the best way to build trust between brands and consumers?" #PRethics
September 27, 2011, 7:04 pm
@KeithTrivitt: RT @thinkbluepr @IBM our social media policy states we always identify ourselves as IBMers on social netwks. #PRethics
http://t.co/D1DNsgkX
September 27, 2011, 7:04 pm
@PRSA: @ThinkBluePR Excellent example, and completely in keeping with our Code of Ethics, which mentions honesty. #PRethics
September 27, 2011, 7:05 pm
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6. #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html
@SPRA_wpunj: Follow @PRSA to take part in their #PRethics chat going on now! #pr
September 27, 2011, 7:05 pm
@Fiskey: Being upfront about what each wants - the brand & the consumer relationship (Q1) #prethics
September 27, 2011, 7:05 pm
@PRSA: @j_braner Yes, high quality goods and services are key. #PRethics
September 27, 2011, 7:06 pm
@rachaelpeli: RT @CarolinaMadrid: Honesty - as difficult as it may be at times. RT @PRSA: Q1. What is the best way to build trust
between brands and consumers? #PRethics
September 27, 2011, 7:06 pm
@shari_blalock: RT @PRSA Q1. Continuous and straightforward communication between both entities #PRethics
September 27, 2011, 7:06 pm
@ThinkBluePR: Q1. Certain industries in the marketplace are dealing with a lack of consumer trust, so the ethical way is the only way in
PR. #PRethics
September 27, 2011, 7:07 pm
@jgombita: A1. Simple: Don't lie. Don't spin. Ensure the organizational narrative is honest and that communication is frequent.
#PRethics
September 27, 2011, 7:07 pm
@PRSA: @Fiskey Good point! Honesty and disclosure of information, as our Code states. #PRethics
September 27, 2011, 7:07 pm
@EmmasReallyTall: RT @ThinkBluePR: Q1. Certain industries in the marketplace are dealing with a lack of consumer trust, so the ethical
way is the only way in PR. #PRethics
September 27, 2011, 7:08 pm
@CarolinaMadrid: @KeithTrivitt More on agency, since there may be inside-culture disconnects w/ clients, more struggle for transparency
#PRethics
September 27, 2011, 7:08 pm
@criticalmention: @Fiskey Great answer! Part of being honest to the consumer is delivering a product/service you believe in and works!
#PRethics
September 27, 2011, 7:09 pm
@sportmarketing1: #PRethics @prsa are PR consultants/agencies guardians/Protectors to clients or moral benchmark for social/societal
norms/traditions?
September 27, 2011, 7:09 pm
@PRSA: @ThinkBluePR Which industries , do you think, are dealing with consumer trust issues, more than others right now? #PRethics
September 27, 2011, 7:09 pm
@KeithTrivitt: RT @prsa: @ThinkBluePR Which industries , do you think, are dealing with consumer trust issues, more than others right
now? #PRethics
September 27, 2011, 7:09 pm
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7. #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html
@CarolinaMadrid: @KeithTrivitt What do your experiences tell you, Keith? #PRethics
September 27, 2011, 7:10 pm
@KeithTrivitt: RT @jgombita: A1. Simple: Don't lie. Don't spin. Ensure the organizational narrative is honest and that communication is
frequent. #PRethics
September 27, 2011, 7:10 pm
@jgombita: @KeithTrivitt @prsa @ThinkBluePR nuclear power. Gun manufacturers. Cigarette makers. Shall I go on? #PRethics
September 27, 2011, 7:10 pm
@KeithTrivitt: @carolinamadrid I'd have to agree with your assessment. Having multiple clients w/ multiple conflicts of interest can cause
#PRethics issues
September 27, 2011, 7:10 pm
@KeithTrivitt: @carolinamadrid I've worked both sides. Agency in past & in-house now (at @PRSA). Ability to focus on 1 org def helps re
#PRethics
September 27, 2011, 7:11 pm
@jgombita: @sportmarketing1 @prsa of course. They are also responsible for making sure all staff brush their teeth and floss. :-)
#PRethics
September 27, 2011, 7:11 pm
@prCarrS: Honesty & transparency, yes. Also? Taking action on their concerns. Fix what's wrong & tell them it was done. Or can't be
fixed. #PRethics
September 27, 2011, 7:11 pm
@ThinkBluePR: @PRSA Q1. I think to some degree every industry is dealing with consumer trust bc consumers are more connected &
curious. #PRethics
September 27, 2011, 7:12 pm
@danielledrolet: RT @KeithTrivitt: RT @jgombita: A1. Simple: Don't lie. Don't spin. Ensure the organizational narrative is honest and that
communication is frequent. #PRethics
September 27, 2011, 7:12 pm
@PRSA: @ThinkBluePR Yes, especially in this economy. #PRethics
September 27, 2011, 7:12 pm
@CarolinaMadrid: RT @KeithTrivitt: @carolinamadrid I've worked both sides. Agency in past & in-house now (at @PRSA). Ability to focus
on 1 org def helps re #PRethics
September 27, 2011, 7:13 pm
@jgombita: A1. Oh! Based on the recent #tiff11 screening of @thenfb's Pink Ribbons, Inc., pharmaceutical companies & cosmetic
manufacturers. #PRethics
September 27, 2011, 7:13 pm
@KeithTrivitt: @danielledrolet Great to see you on the chat, Danielle! Thanks for sharing your perspective on #PRethics
September 27, 2011, 7:13 pm
@tsarzar: Consistency, honesty and feedback RT @PRSA Q1. What is the best way to build trust between brands and consumers?
#PRethics
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8. #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html
September 27, 2011, 7:14 pm
@PRSA: Q2. Journalism is facing plagiarism issues (see: http://t.co/ILfrOje6) How does #PR avoid same fate? #PRethics
September 27, 2011, 7:14 pm
@afblair: RT @jgombita: A1. Simple: Don't lie. Don't spin. Ensure the organizational narrative is honest and that communication is
frequent. #PRethics
September 27, 2011, 7:14 pm
@KeithTrivitt: Yep RT @tsarzar: Consistency, honesty and feedback RT @PRSA Q1. What is the best way to build trust between brands
and consumers? #PRethics
September 27, 2011, 7:14 pm
@KeithTrivitt: RT @prsa: Q2. Journalism is facing plagiarism issues (see: http://t.co/Elvrk0AU) How does #PR avoid same fate?
#PRethics
September 27, 2011, 7:15 pm
@Inthezone23: RT @PRSA: Q2. Journalism is facing plagiarism issues (see: http://t.co/ILfrOje6) How does #PR avoid same fate?
#PRethics
September 27, 2011, 7:16 pm
@CarolinaMadrid: @KeithTrivitt I can see how how being fully committed to only one "client" would improve #PRethics
September 27, 2011, 7:16 pm
@msmedia: RT @PRSA: Q2. Journalism is facing plagiarism issues (see: http://t.co/ILfrOje6) How does #PR avoid same fate? #PRethics
September 27, 2011, 7:16 pm
@PRSA: @bworden That's great! I also have my code card, too. #PRethics
September 27, 2011, 7:16 pm
@JRTheOneandOnly: RT @PRSA: Q2. Journalism is facing plagiarism issues (see: http://t.co/ILfrOje6) How does #PR avoid same fate?
#PRethics
September 27, 2011, 7:16 pm
@prCarrS: Q2: Teaching what plagiarism is in college & reminding ourselves constantly. So much PR comm is re-tooled it can be easy to
slip. #prethics
September 27, 2011, 7:17 pm
@PRSA: Can you draw parallels between plagiarism in the PR classroom and in the PR workplace? #PRethics
September 27, 2011, 7:17 pm
@msmedia: RT @PRSA: Q1. What is the best way to build trust between brands and consumers? #PRethics
September 27, 2011, 7:17 pm
@eRaffield: RT @KeithTrivitt: Join @PRSA now for a live chat on state of ethics in #PR. It's #PRethics chat, hosted by #PRSA
September 27, 2011, 7:18 pm
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9. #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html
@PRSA: @prCarrS I agree that teaching what plagiarism is to college students is helpful? #PRethics
September 27, 2011, 7:18 pm
@ThinkBluePR: We are inundated with massive amounts of data daily and there's nothing new under the sun but its how you tell the story
in PR. #PRethics
September 27, 2011, 7:19 pm
@prCarrS: @PRSA I had a prof who said there is 1 original piece of writing in PR & the rest has just been tailored to fit another audience.
#prethics
September 27, 2011, 7:19 pm
@criticalmention: Q2: @PRSA #PRethics - it all goes back to honesty, be honest to yourself, your product, your clients and yes, even the
competition #PR
September 27, 2011, 7:19 pm
@PRSA: Let's move to Q3. Should #PR be the ethical conscience of a company? Why or why not? #PRethics
September 27, 2011, 7:19 pm
@PRPalPaul: A2: Giving credit to sources is easiest thing to do. It should be second nature. W/so many media, impossible not to get
caught. #PRethics
September 27, 2011, 7:19 pm
@ThinkBluePR: @PRSA Q3. I think to some degree yes, but it really is about the corporate character of what the company itself stands
for. #PRethics
September 27, 2011, 7:20 pm
@PRSA: @prCarrS Your prof has a point! #PRethics
September 27, 2011, 7:21 pm
@KeithTrivitt: Biggest question, IMO RT @prsa: Let's move to Q3. Should #PR be the ethical conscience of a company? Why or why not?
#PRethics
September 27, 2011, 7:21 pm
@prCarrS: Q3 Not *the* ethical conscience of a company. Ethics should run throughout & be part of the culture. #prethics #pr
September 27, 2011, 7:21 pm
@PRSA: @prCarrS How can ethics become part of the corporate culture? Suggestions? #PRethics
September 27, 2011, 7:21 pm
@AdvertGirl: PR should champion company conscience but it can't be sole voice. RT @PRSA: Q3. Should #PR be the ethical conscience of a
company? #PREthics
September 27, 2011, 7:22 pm
@PRSA: @AdvertGirl Right! Top management needs to be part of the conversation about ethics. #PRethics
September 27, 2011, 7:22 pm
@prCarrS: @PRSA Accountability at every level is a good start to having strong ethics at every level, then becomes part of culture.
#prethics #pr
September 27, 2011, 7:23 pm
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10. #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html
@PRPalPaul: A3: without a doubt PR is ethical conscience of company. Ties to corporate reputation directly. #PREthics
September 27, 2011, 7:23 pm
@PRSA: @prCarrS That's a good point! Accountability is key. #PRethics
September 27, 2011, 7:23 pm
@KeithTrivitt: RT @prcarrs: Q3 Not *the* ethical conscience of a company. Ethics should run throughout & be part of the culture.
#prethics
September 27, 2011, 7:23 pm
@ThinkBluePR: Q3. @ #IBM our CMO Jon Iwata (@coastw) says that corporate character is the purpose of the enterprise. http://t.co
/zr0i2nEQ #PRethics
September 27, 2011, 7:24 pm
@prCarrS: A3: The trick is that every part of your company/org should be able to represent which includes being ethical every day.
#prethics
September 27, 2011, 7:24 pm
@KeithTrivitt: The #PRethics chat Q3 on whether #PR should be ethical conscience of a company is drawing lots of great responses. Big
debate in PR biz
September 27, 2011, 7:24 pm
@prCarrS: I also may believe in unicorns. #prethics
September 27, 2011, 7:24 pm
@sportmarketing1: #PRethics recent comment by well respected UK news broadcast journalist suggests journalism now a trade more
than opinion forming culture
September 27, 2011, 7:24 pm
@PRSA: @ThinkBluePR Your CMO has it right! That attitude will permeate throughout the organization. #PRethics
September 27, 2011, 7:25 pm
@PRSA: @AdvertGirl True - which other departments should be involved? #PRethics
September 27, 2011, 7:25 pm
@PRSA: @prCarrS Yes, good point. Do they have the experience or knowledge of ethics, though? #PRethics
September 27, 2011, 7:27 pm
@AdvertGirl: @PRSA PR is the voice of the company; all of the "actions" must be done with ethics in order to create an ethical culture.
#PRethics
September 27, 2011, 7:28 pm
@jgombita: Think it's preferable to say that PR should "counsel" re: company conscience/ethics, rather than "champion" @AdvertGirl
@PRSA #PRethics
September 27, 2011, 7:28 pm
@prCarrS: @PRSA I'm in a faith-based health system which has a very strong code of ethics, so it's a must-have for our folks. #PRethics
#PR
September 27, 2011, 7:29 pm
@CarolinaMadrid: RT @jgombita: Think it's preferable to say that PR should "counsel" re: company conscience/ethics, rather than
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11. #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html
"champion" @AdvertGirl @PRSA #PRethics
September 27, 2011, 7:29 pm
@PRSA: @prCarrS That's good to hear! How does your system's code compare to the PRSA code? #PRethics
September 27, 2011, 7:29 pm
@KeithTrivitt: RT @jgombita: Preferable to say that PR should "counsel" re: company conscience/ethics, rather than "champion"
@AdvertGirl @PRSA #PRethics
September 27, 2011, 7:29 pm
@jgombita: Favorited! RT @prCarrS: I also may believe in unicorns. #prethics
September 27, 2011, 7:30 pm
@prCarrS: @PRSA That doesn't me we don't counsel often. The PRSA code syncs with ours, which makes it easy to work here :)
#PRethics #PR
September 27, 2011, 7:30 pm
@PRSA: @prCarrS That's good! Always interesting to hear from orgs about their ethical codes. #PRethics
September 27, 2011, 7:31 pm
@jkaysee: @PRSA Just deliver on the brand promise & we R through :) Thought #PRethics were dead! :-(
September 27, 2011, 7:31 pm
@KeithTrivitt: Question for #PRethics chatters: DoPR ethics in corporate sector differ from that at agencies? Or are core values the
same?
September 27, 2011, 7:31 pm
@PRSA: Q4. What role should #PR firms play in patrolling a client's ethical transgressions? #PRethics
September 27, 2011, 7:32 pm
@JessBayerDC: RT @PRSA: Q4. What role should #PR firms play in patrolling a client's ethical transgressions? #PRethics
September 27, 2011, 7:32 pm
@KelByrd: @KeithTrivitt Agency ethics cover more issues re: representing more than one entity #PRethics
September 27, 2011, 7:33 pm
@PRSA: @KelByrd So it can be challenging for a PR agency to maintain high ethical standards? #PRethics
September 27, 2011, 7:34 pm
@jgombita: @AdvertGirl would stick w/ "counsel." Part of PR's job: gathering various opinions of stakeholders/monitoring/COUMSELLING
C-suite. #PRethics
September 27, 2011, 7:34 pm
@jgombita: @AdvertGirl would stick w/ "counsel." Part of PR's job: gathering various opinions of stakeholders/monitoring/COUNSELLING
C-suite. #PRethics
September 27, 2011, 7:34 pm
@AdvertGirl: Ethics for the agency or clients? RT @PRSA: @KelByrd So it can be challenging for a PR agency to maintain high ethical
standards? #PRethics
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September 27, 2011, 7:34 pm
@KeithTrivitt: @kelbyrd Good point. Back in my agency days, I remember that struggle of managing multiple client issues. Tough any day
of wk #PRethics
September 27, 2011, 7:35 pm
@PRSA: @AdvertGirl Both. Can you think of a PR agency that wanted to be ethical, but had a tough time convincing its client? #PRethics
September 27, 2011, 7:36 pm
@AdvertGirl: @jgombita Sometimes counsel, sometimes reflect, I think. Can lean more 1 way than other for corp communications vs PR
agency. #PRethics
September 27, 2011, 7:36 pm
@KelByrd: @PRSA It is a longer process for agencies to establish ethical guidelines #PRethics cc @AdvertGirl
September 27, 2011, 7:36 pm
@prCarrS: Seems that the ethics are most effective when they are layered. #PRSA ethics as personal code, then agency/org as another
layer #PRethics
September 27, 2011, 7:36 pm
@PRSA: @KelByrd Why do you think that's the case? #PRethics
September 27, 2011, 7:37 pm
@tsarzar: #PR pract should belong to an industry org like @PRSA . @PRSA: Q2. Journalism... plagiarism issues How does #PR avoid same
fate? #PRethics"
September 27, 2011, 7:37 pm
@jgombita: @AdvertGirl perhaps. But pretty hard to put "reflect" in the job description. Rather nebulous, especially in regards to ethics.
#PRethics
September 27, 2011, 7:37 pm
@AdvertGirl: Agree. Always vet. Guide when poss. RT @KelByrd: @PRSA It is a longer process for agencies to establish ethical guidelines
#PRethics
September 27, 2011, 7:37 pm
@PRSA: @prCarrS That sounds like a feasible approach. What about the rest of you? #PRethics
September 27, 2011, 7:37 pm
@KeithTrivitt: RT @prcarrs: Ethics are most effective when they are layered. #PRSA ethics as personal code, then agency/org as another
layer #PRethics
September 27, 2011, 7:38 pm
@KeithTrivitt: Quick synopsis of #PRethics chat: Differences btw agency & corp #PR ethics. Diff layers & nuance factor into PR pros'
decisions
September 27, 2011, 7:38 pm
@KelByrd: @PRSA Because agency employees represent themselves, the agency and their clients, which are often multiple businesses
#PRethics
September 27, 2011, 7:39 pm
@AdvertGirl: RT @KeithTrivitt: Quick synopsis of #PRethics chat: Differences btw agency & corp #PR ethics. Diff layers & nuance factor
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into PR pros' decisions
September 27, 2011, 7:39 pm
@prCarrS: @KelByrd Do most agencies vet the clients' ethics before taking them on? #PRethics
September 27, 2011, 7:39 pm
@AdvertGirl: As an agency, we only take on clients we can believe in -- but their ethical cultures are all unique. #PRethics
September 27, 2011, 7:40 pm
@sportmarketing1: #PRethics DoPR ethics in corporate sector differ from that at agencies? Or are core values the same?nValues are
values period! Golden rule!
September 27, 2011, 7:40 pm
@KelByrd: @prCarrS In my experience it is not standard, but should be. RT Do most agencies vet the clients' ethics before taking them
on? #PRethics
September 27, 2011, 7:41 pm
@PRSA: Q5. State of #PRethics: Going up, down or sideways? What do you think? #PRethics
September 27, 2011, 7:42 pm
@criticalmention: @PRSA #PRethics Rather than patrol a client's activity to see if they are ethical, a pr agency should act as a guide
September 27, 2011, 7:43 pm
@KeithTrivitt: Final question. Weigh in w/ your thoughts RT @prsa: Q5. State of #PRethics: Going up, down or sideways? What do you
think? #PRethics
September 27, 2011, 7:43 pm
@KelByrd: @PRSA Q5. Going sideways and up: being reviewed and reconsidered/rewritten, with rapid increase in social media
use/representation #PRethics
September 27, 2011, 7:43 pm
@KeithTrivitt: RT @criticalmention: @PRSA #PRethics Rather than patrol a client's activity to see if they are ethical, a pr agency should
act as a guide
September 27, 2011, 7:43 pm
@prCarrS: RT @KelByrd Going sideways & up: being reviewed & reconsidered/rewritten, with rapid increase in social media
use/representation #PRethics
September 27, 2011, 7:44 pm
@KelByrd: RT @criticalmention: @PRSA #PRethics Rather than patrol a client's activity to see if they are ethical, a PR agency should act
as a guide.
September 27, 2011, 7:44 pm
@KeithTrivitt: @kelbyrd The effect of social media on #PRethics is spot-on. Big changes in how we think of ethics in PR & efforts from
@PRSA to advise PR
September 27, 2011, 7:44 pm
@prCarrS: Having the ethical foundation *should* make dealing w big changes easier. May not, always, but it should. #PRethics
September 27, 2011, 7:45 pm
@JasMollica: RT @KeithTrivitt: RT @criticalmention: @PRSA #PRethics Rather than patrol a client's activity to see if they are ethical, a pr
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agency should act as a guide
September 27, 2011, 7:45 pm
@KelByrd: RT @KeithTrivitt: @KelByrd The effect of social media on #PRethics is spot-on. Big changes in how we think of ethics & efforts
from @PRSA
September 27, 2011, 7:45 pm
@PRSAPDXMetro: Up and sideways thanks to the changing environment. RT @prsa: Q5. State of #PRethics: Going up, down or
sideways? What do you think?
September 27, 2011, 7:46 pm
@PRSA: Do you think ethical guidelines are still being created for social media? #PRethics
September 27, 2011, 7:47 pm
@tsarzar: Agree. RT @KelByrd: @PRSA It is a longer process for agencies to establish ethical guidelines #PRethics
September 27, 2011, 7:47 pm
@KelByrd: @PRSA Daily RT @PRSA Do you think ethical guidelines are still being created for social media? #PRethics
September 27, 2011, 7:48 pm
@AdvertGirl: Going up - - thanks to constant scrutiny of #SM! RT @PRSA: Q5. State of #PRethics: Going up, down or sideways? What do
you think? #PRethics
September 27, 2011, 7:48 pm
@prCarrS: Shouldn't be incorporated into SM guidelines? RT @PRSA: Do you think ethical guidelines are still being created for social
media? #PRethics
September 27, 2011, 7:48 pm
@KeithTrivitt: @prsa Deb, can you give #PRethics chatters idea of how PRSA regularly updates its Code of Ethics to reflect changes, such
as social media?
September 27, 2011, 7:49 pm
@PRSA: @KelByrd Can you think of an example? #PRethics
September 27, 2011, 7:49 pm
@jkaysee: @PRSA Social media is about democracy. Difficult to control. Still, there is a need for stringent measures to regulate
cyberspace #PRethics
September 27, 2011, 7:50 pm
@tartagliaden: RT @PRSA: Q5. State of #PRethics: Going up, down or sideways? What do you think? #PRethics
September 27, 2011, 7:51 pm
@webdivadesign: RT @PRSA: Do you think ethical guidelines are still being created for social media? #PRethics
September 27, 2011, 7:51 pm
@PRSA: @KeithTrivitt Our Board of Ethics is continually working on new professional standards advisories to accompany our Code.
#PRethics
September 27, 2011, 7:51 pm
@KeithTrivitt: If wondering, @PRSA frequently updates its Code of Ethics to reflect industry changes, such as social media http://ow.ly
/6GzVb #PRethics
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September 27, 2011, 7:51 pm
@kjellfish: If you're in the PR world, good conversation going on @prsa #PRethics
September 27, 2011, 7:52 pm
@KelByrd: RT @KeithTrivitt: @PRSA frequently updates its Code of Ethics to reflect industry changes, such as social media http://ow.ly
/6GzVb #PRethics
September 27, 2011, 7:52 pm
@KeithTrivitt: See here: http://ow.ly/6GzVb RT @prsa #PRSA is continually working on new professional standards advisories 2
accompany our Code #PRethics
September 27, 2011, 7:53 pm
@PRSA: @KeithTrivitt Check out our ethics webinar on social media - Thursday at 1 p.m. Eastern. #PRethics
September 27, 2011, 7:53 pm
@tsarzar: Our industry's changing rapidly, we're falling short on keeping up with the changes at the moment. @PRSA: Q5. State of
#PRethics:
September 27, 2011, 7:53 pm
@PRSA: @tsarzar Yes, it's definitely a challenge to keep pace! #PRethics
September 27, 2011, 7:54 pm
@Alex_iLLium: Norms seem to change rapidly, it ultimately comes down to accountability; RTs are plagiarized daily @PRSA guidelines-
social media? #PRethics
September 27, 2011, 7:54 pm
@sportmarketing1: @PRSA #PRethics has there ever been necessity for guidelines in open forum debate?nThe platforms for
uncensored/voice of people negates Q?
September 27, 2011, 7:55 pm
@KeithTrivitt: Register here: http://ow.ly/6GAaz RT @prsa: @KeithTrivitt Check out our ethics webinar on social media - Thursday at 1pm
ET #PRethics
September 27, 2011, 7:56 pm
@KeithTrivitt: Looks like @PRSA #PRethics chat is wrapped up. We'll have a transcript and recap on PRSA.org tomorrow. Thanks for
great discussion!
September 27, 2011, 8:01 pm
@KelByrd: RT @KeithTrivitt Register here: http://ow.ly/6GAaz RT @PRSA Check out our ethics webinar on social media - Thursday at 1pm
ET #PRethics
September 27, 2011, 8:05 pm
@PRSA: Thanks to all who participated in a great #PRethics chat today. We'll have a transcript & recap on PRSA.org tomorrow.
September 27, 2011, 8:05 pm
@tsarzar: @Alex_iLLium @PRSA #PRethics , SoMe plagiarism:u can't control everything. What u can control, u must, thus,need for
#PRethics guidelines
September 27, 2011, 8:06 pm
@tsarzar: I always enjoy it! Thanks @PRSA: Thanks to all who participated #PRethics chat today. We'll have a transcript & recap on
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PRSA.org tomorrow.
September 27, 2011, 8:11 pm
@Alex_iLLium: You're right, we cant control but the raw feedback is crucial to generating insights into markets @tsarzar @PRSA
@criticalmention #PRethics
September 27, 2011, 8:13 pm
@ArianaGom: @Jocy_Torres “@PRSA: Q2. Journalism is facing plagiarism issues (see: http://t.co/1JWhgqEm) How does #PR avoid same
fate? #PRethics”
September 27, 2011, 8:13 pm
@ArianaGom: RT @PRSA: Let's move to Q3. Should #PR be the ethical conscience of a company? Why or why not? #PRethics
September 27, 2011, 8:15 pm
@Alex_iLLium: Its the inherent responsibly shared by all those using social M to represent in an ethical manner @tsarzar @PRSA
#PRethics @criticalmention
September 27, 2011, 8:18 pm
@missnicolebell: RT @KeithTrivitt: The #PRethics chat Q3 on whether #PR should be ethical conscience of a company is drawing lots of
great responses. Big debate in PR biz
September 27, 2011, 8:19 pm
@tsarzar: @Alex_iLLium: agreed, but too subjective to assume that "all" will assume "inherent responsibility" in #PRethics. @PRSA
@criticalmention
September 27, 2011, 8:26 pm
@criticalmention: @tsarzar @Alex_iLLium Both good points. All those representing others using social media SHOULD represent in an
ethical manner #PRethics
September 27, 2011, 8:50 pm
@Alex_iLLium: Leadership in the Age of Transparency http://t.co/WUa2z5nZ @HarvardBiz -along with this comes ethical SM
@criticalmention @tsarzar #PRethics
September 27, 2011, 8:54 pm
@SuperDU: Should #PR be the conscience of your business? No. But that does not absolve it of its responsibilities as counsel. #PRethics
@PRSA
September 27, 2011, 8:58 pm
@JDFierro: RT @SuperDU: Should #PR be the conscience of your business? No. But that does not absolve it of its responsibilities as
counsel. #PRethics @PRSA
September 27, 2011, 8:58 pm
@Alex_iLLium: Ethics and transparency are a key factors in corporate survival, esp with SM-it wont take long to notice @criticalmention
@tsarzar #PRethics
September 27, 2011, 8:59 pm
@jenniferpbrown: +1 RT @SuperDU Should #PR be conscience of a business? No. But that does not absolve it of its responsibilities as
counsel. #PRethics @PRSA
September 27, 2011, 9:01 pm
@katiericco: RT @SuperDU: Should #PR be the conscience of your business? No. But that does not absolve it of its responsibilities as
counsel. #PRethics @PRSA
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September 27, 2011, 9:21 pm
@TheRealJCullen: #PRethics I don't think ethics are being considered by most users of social media. Organizations, hopefully.
September 27, 2011, 10:26 pm
@TheRealJCullen: #PRethics building relationships has to be founded in dialogic communication. Know what your customers want.
September 27, 2011, 10:27 pm
@ewittke: RT @SuperDU Should #PR be the conscience of your business? No. But that does not absolve it of its responsibilities as counsel.
#PRethics
September 27, 2011, 10:51 pm
@ewittke: RT @TheRealJCullen #PRethics building relationships has to be founded in dialogic communication. Know what your customers
want.
September 27, 2011, 11:23 pm
@ewittke: RT @Alex_iLLium Ethics and transparency are a key factors in corporate survival, esp with SM-it wont take long to notice
#PRethics
September 27, 2011, 11:25 pm
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