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Gaming communities and company feedback strategies

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Dr. V Vorvoreanu
Dr. V Vorvoreanu

The document discusses research on gaming communities and feedback strategies used by gaming companies. It outlines a research idea to study how gaming communities' attitudes change regarding game add-ons before and after release, and whether it is worthwhile for gaming companies to pursue more vigorous social media use. The proposed methodology would analyze over 46,000 social media posts related to a recently released game from two time frames to classify sentiment and topics of feedback. Results showed generally positive sentiment that declined before additional content was released, and various complaints in categories like balance issues, disliked roster, and connectivity problems. Limitations of the analysis are also discussed.

TecnologiaNegócios
1 de 17
Vanessa Brasfield Purdue University GAMING COMMUNITIES AND COMPANY FEEDBACK STRATEGIES
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OVERVIEW
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RESEARCH IDEA
[object Object],[object Object],RESEARCH QUESTION
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LITERATURE REVIEW
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],METHODOLOGY
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RESULTS
[object Object],[object Object],RESULTS: OVERALL SENTIMENT
[object Object],[object Object],[object Object],RESULTS: OVERALL SENTIMENT
[object Object],[object Object],RESULTS: BALANCE ISSUES
[object Object],[object Object],RESULTS: DISLIKE OF ROSTER
[object Object],[object Object],RESULTS: CONNECTIVITY ISSUES
[object Object],[object Object],RESULTS: ADDITIONAL CONTENT(DLC)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DISCUSSION
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LIMITATIONS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],REVIEW
Vanessa Brasfield Purdue University GAMING COMMUNITIES AND COMPANY FEEDBACK STRATEGIES

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