The document defines different types of research including basic vs applied research, primary vs secondary research, formative vs evaluative research, and empirical vs theoretical research. It provides examples of different research methodologies like surveys, interviews, experiments, observations, and usability testing. Key aspects that define scholarly research are that it is grounded in literature, contributes new knowledge, and involves peer review.
3. Survey of 1,000+
companies
about their use
of Web 2.0
technologies:
adoption, uses,
benefits,
concerns.
- Research methodology
relatively vigorous
- Data collected &
analyzed
- Not grounded in
research literature
- Not grounded in theory
- No contribution to the
greater body of
knowledge
- Self-published
4. - Research
methodology?
- Data collected &
analyzed
- Not grounded in
research literature
- Not grounded in theory
- No contribution to the
greater body of
knowledge
- No peer review
5. HP Labs: Study
of trending
topics on Twitter
shows that
mainstream
media drives
discussion on
Twitter.
- Research methodology
- Data collected &
analyzed
- Grounded in research
literature
- Grounded in theory
- Contribution to the greater
body of knowledge
- No peer review
- Self-published
6. Graduate
students
conduct
usability testing
to evaluate a
website’s
usability.
- Research methodology
Data collected &
analyzed
- Not grounded in
research literature
- Not grounded in theory
- No contribution to the
greater body of
knowledge
- Self-published
17. Empirical Research
Based on
experimentation or
observation of
phenomena / events
Data collection &
analysis
Data can be
quantitative or
qualitative; about
things or about people
Non-empirical Research
Not based on
observation or
observable
phenomena
Essays, critiques,
arguments,
conceptual/theoreti
cal discussion
19. Recipe for empirical
research: Ingredients
Topic (what
you want to
know)
Area of
Interest
Angle/persp
ective
Tools:
Methods
20. Recipe for empirical research:
Steps
1. Identify area of interest
2. Identify topic
3. Create research
questions / hypotheses
4. Choose your research
method
5. Plan your research
design
6. Collect data
7. Analyze data
8. Interpret and Discuss
data:
Theoretical
implications (basic
research) and/or
Implications for
practice (applied
research)