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DESIGN PROCESS
The Role of Research in Designing Usable Products
Requirements
                      Analysis
R e s e a r c h
                  Conceptual Design

                     Mockups &
                     Prototypes

                     Production


                       Launch
Requirements
                    Analysis
R e s e a r c h


                                 Identify users/audiences
                   Conceptual
                     Design      Understand user needs & goals
                                 Understand client needs & goals
                   Mockups &
                   Prototypes    Technical requirements & limitations
                                 Research previous versions
                   Production
                                 Research competition

                    Launch
                                 interviews ✥ surveys ✥ observations
Requirements
                    Analysis
R e s e a r c h



                   Conceptual
                     Design

                                 Use cases
                   Mockups &
                   Prototypes    Task analysis
                                 Information architecture
                   Production



                    Launch
                                             ✥ card sorting ✥
Requirements
                    Analysis
R e s e a r c h



                   Conceptual
                     Design


                   Mockups &
                   Prototypes
                                 Generation
                                 Evaluation
                   Production



                    Launch
                                     focus groups ✥ user testing
Requirements
                    Analysis
R e s e a r c h



                   Conceptual
                     Design


                   Mockups &
                   Prototypes


                   Production



                    Launch
                                 heuristic evaluation ✥ user testing
Requirements
                    Analysis
R e s e a r c h



                   Conceptual
                     Design


                   Mockups &
                   Prototypes

                                 Quality Assurance: code, spelling, load
                   Production
                                 User Problem Tracking

                    Launch
                                       surveys ✥ observations
Identify users/audiences
                                 Understand user needs & goals
                  Requirements
                    Analysis
                                 Understand client needs & goals
R e s e a r c h


                                 Technical requirements & limitations
                   Conceptual    Research previous versions
                     Design
                                 Research competition
                   Mockups &     Use cases
                   Prototypes
                                 Task analysis
                                 Information architecture
                   Production
                                 Mockup generation
                                 Mockup evaluation
                    Launch       Production
                                 Quality assurance
                                 User problem tracking
Identify users/audiences          interviews ✥
                                 Understand user needs & goals       surveys ✥
                  Requirements
                    Analysis
                                 Understand client needs & goals observations
R e s e a r c h


                                 Technical requirements & limitations
                   Conceptual    Research previous versions
                     Design
                                 Research competition
                   Mockups &     Use cases
                   Prototypes
                                 Task analysis
                                 Information architecture
                   Production
                                 Mockup generation
                                 Mockup evaluation
                    Launch       Production
                                 Quality assurance
                                 User problem tracking
Identify users/audiences          interviews ✥
                                 Understand user needs & goals       surveys ✥
                  Requirements
                    Analysis
                                 Understand client needs & goals observations
R e s e a r c h


                                 Technical requirements & limitations
                   Conceptual    Research previous versions
                     Design
                                 Research competition
                   Mockups &     Use cases
                   Prototypes
                                 Task analysis
                                                             ✥ card sorting ✥
                                 Information architecture
                   Production
                                 Mockup generation
                                 Mockup evaluation
                    Launch       Production
                                 Quality assurance
                                 User problem tracking
Identify users/audiences          interviews ✥
                                 Understand user needs & goals       surveys ✥
                  Requirements
                    Analysis
                                 Understand client needs & goals observations
R e s e a r c h


                                 Technical requirements & limitations
                   Conceptual    Research previous versions
                     Design
                                 Research competition
                   Mockups &     Use cases
                   Prototypes
                                 Task analysis
                                                             ✥ card sorting ✥
                                 Information architecture
                   Production
                                 Mockup generation focus groups ✥ user testing
                                 Mockup evaluation
                    Launch       Production
                                 Quality assurance
                                 User problem tracking
Identify users/audiences              interviews ✥
                                 Understand user needs & goals           surveys ✥
                  Requirements
                    Analysis
                                 Understand client needs & goals observations
R e s e a r c h


                                 Technical requirements & limitations
                   Conceptual    Research previous versions
                     Design
                                 Research competition
                   Mockups &     Use cases
                   Prototypes
                                 Task analysis
                                                                 ✥ card sorting ✥
                                 Information architecture
                   Production
                                 Mockup generation focus groups ✥ user testing
                                 Mockup evaluation
                    Launch       Production        heuristic evaluation ✥ user testing
                                 Quality assurance
                                 User problem tracking
Identify users/audiences              interviews ✥
                                 Understand user needs & goals           surveys ✥
                  Requirements
                    Analysis
                                 Understand client needs & goals observations
R e s e a r c h


                                 Technical requirements & limitations
                   Conceptual    Research previous versions
                     Design
                                 Research competition
                   Mockups &     Use cases
                   Prototypes
                                 Task analysis
                                                                 ✥ card sorting ✥
                                 Information architecture
                   Production
                                 Mockup generation focus groups ✥ user testing
                                 Mockup evaluation
                    Launch       Production        heuristic evaluation ✥ user testing
                                 Quality assurance                 surveys ✥
                                 User problem tracking            observations
Identify users/audiences
                                 Understand user needs & goals
                  Requirements
                    Analysis
                                 Understand client needs & goals
R e s e a r c h


                                 Technical requirements & limitations
                   Conceptual    Research previous versions
                     Design
                                 Research competition
                   Mockups &     Use cases
                   Prototypes
                                 Task analysis
                                 Information architecture
                   Production
                                 Mockup generation
                                 Mockup evaluation
                    Launch       Production
                                 Quality assurance
                                 User problem tracking
Identify users/audiences
                                 Understand user needs & goals
                  Requirements
                    Analysis
                                 Understand client needs & goals
R e s e a r c h


                                 Technical requirements & limitations
                   Conceptual    Research previous versions
                     Design
                                 Research competition
                   Mockups &     Use cases
                   Prototypes
                                 Task analysis
                                 Information architecture
                   Production
                                 Mockup generation
                                 Mockup evaluation
                    Launch       Production
                                 Quality assurance
                                 User problem tracking

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03 design process

  • 1. DESIGN PROCESS The Role of Research in Designing Usable Products
  • 2. Requirements Analysis R e s e a r c h Conceptual Design Mockups & Prototypes Production Launch
  • 3. Requirements Analysis R e s e a r c h Identify users/audiences Conceptual Design Understand user needs & goals Understand client needs & goals Mockups & Prototypes Technical requirements & limitations Research previous versions Production Research competition Launch interviews ✥ surveys ✥ observations
  • 4. Requirements Analysis R e s e a r c h Conceptual Design Use cases Mockups & Prototypes Task analysis Information architecture Production Launch ✥ card sorting ✥
  • 5. Requirements Analysis R e s e a r c h Conceptual Design Mockups & Prototypes Generation Evaluation Production Launch focus groups ✥ user testing
  • 6. Requirements Analysis R e s e a r c h Conceptual Design Mockups & Prototypes Production Launch heuristic evaluation ✥ user testing
  • 7. Requirements Analysis R e s e a r c h Conceptual Design Mockups & Prototypes Quality Assurance: code, spelling, load Production User Problem Tracking Launch surveys ✥ observations
  • 8. Identify users/audiences Understand user needs & goals Requirements Analysis Understand client needs & goals R e s e a r c h Technical requirements & limitations Conceptual Research previous versions Design Research competition Mockups & Use cases Prototypes Task analysis Information architecture Production Mockup generation Mockup evaluation Launch Production Quality assurance User problem tracking
  • 9. Identify users/audiences interviews ✥ Understand user needs & goals surveys ✥ Requirements Analysis Understand client needs & goals observations R e s e a r c h Technical requirements & limitations Conceptual Research previous versions Design Research competition Mockups & Use cases Prototypes Task analysis Information architecture Production Mockup generation Mockup evaluation Launch Production Quality assurance User problem tracking
  • 10. Identify users/audiences interviews ✥ Understand user needs & goals surveys ✥ Requirements Analysis Understand client needs & goals observations R e s e a r c h Technical requirements & limitations Conceptual Research previous versions Design Research competition Mockups & Use cases Prototypes Task analysis ✥ card sorting ✥ Information architecture Production Mockup generation Mockup evaluation Launch Production Quality assurance User problem tracking
  • 11. Identify users/audiences interviews ✥ Understand user needs & goals surveys ✥ Requirements Analysis Understand client needs & goals observations R e s e a r c h Technical requirements & limitations Conceptual Research previous versions Design Research competition Mockups & Use cases Prototypes Task analysis ✥ card sorting ✥ Information architecture Production Mockup generation focus groups ✥ user testing Mockup evaluation Launch Production Quality assurance User problem tracking
  • 12. Identify users/audiences interviews ✥ Understand user needs & goals surveys ✥ Requirements Analysis Understand client needs & goals observations R e s e a r c h Technical requirements & limitations Conceptual Research previous versions Design Research competition Mockups & Use cases Prototypes Task analysis ✥ card sorting ✥ Information architecture Production Mockup generation focus groups ✥ user testing Mockup evaluation Launch Production heuristic evaluation ✥ user testing Quality assurance User problem tracking
  • 13. Identify users/audiences interviews ✥ Understand user needs & goals surveys ✥ Requirements Analysis Understand client needs & goals observations R e s e a r c h Technical requirements & limitations Conceptual Research previous versions Design Research competition Mockups & Use cases Prototypes Task analysis ✥ card sorting ✥ Information architecture Production Mockup generation focus groups ✥ user testing Mockup evaluation Launch Production heuristic evaluation ✥ user testing Quality assurance surveys ✥ User problem tracking observations
  • 14. Identify users/audiences Understand user needs & goals Requirements Analysis Understand client needs & goals R e s e a r c h Technical requirements & limitations Conceptual Research previous versions Design Research competition Mockups & Use cases Prototypes Task analysis Information architecture Production Mockup generation Mockup evaluation Launch Production Quality assurance User problem tracking
  • 15. Identify users/audiences Understand user needs & goals Requirements Analysis Understand client needs & goals R e s e a r c h Technical requirements & limitations Conceptual Research previous versions Design Research competition Mockups & Use cases Prototypes Task analysis Information architecture Production Mockup generation Mockup evaluation Launch Production Quality assurance User problem tracking

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