Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (11)
Similar to Facebook Marketing Guide
Similar to Facebook Marketing Guide (20)
Recently uploaded
Recently uploaded (20)
Facebook Marketing Guide
- 1. Would you like this person as a customer? • Single Female • iPhone • 35 Years old • Gardening • $80K + • Food and Wine • Home owner • Travel • Lives & Works • Washingtonian in DC Magazine
- 2. What if I told you she prefers to engage brands on Facebook? This is a real screenshot of her iPhone where she subscribes to various brand page feeds including this one from Home Depot
- 4. 1. Why Facebook? • The long term trend of the web
- 5. 1. Why Facebook? • The long term trend of the web • Traffic to your website
- 6. 1. Why Facebook? • The long term trend of the web • Traffic to your website • Interaction with your customer
- 7. 1. Why Facebook? • The long term trend of the web • Traffic to your website • Interaction with your customer • Reach
- 8. 1. Why Facebook? • The long term trend of the web • Traffic to your website • Interaction with your customer • Reach • Competition
- 9. 1. Why Facebook? • The long term trend of the web • Traffic to your website • Interaction with your customer • Reach • Competition • Facebook’s growth and success
- 10. Long Term Trend 1990 - Web & email
- 11. Long Term Trend 1990 - Web & email 2005 - Interactivity
- 12. Long Term Trend 1990 - Web & email 2005 - Interactivity 2010 - User engagement
- 13. “[Facebook] is the number one app right now...customers picking up their phone 150 times a day” Philipp Humm - CEO, T-Mobile
- 14. Facebook’s Growth Source: Official Facebook statistics
- 15. Facebook’s Growth 900 675 Millions of Members 450 225 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 Source: Official Facebook statistics
- 17. 2. Who will I reach?
- 19. hi cs gr ap m o De
- 20. hi cs gr ap m o De i cs raph hog Psyc
- 21. hi cs gr ap m o D e i cs raph hog Ps yc i cs ra ph o g ec hn T
- 22. Social Technographics Source: Forrester Research
- 23. Social Technographics 2006 Creators 13% Critics 19% Collectors 15% Joiners 19% Spectators 33% Inactives 52% Source: Forrester Research
- 24. Social Technographics 2010 2006 Creators 24% Creators 13% Conversationalists 33% Critics 19% Critics 37% Collectors 15% Collectors 20% Joiners 19% Joiners 59% Spectators 33% Spectators 70% Inactives 52% Inactives 17% Source: Forrester Research
- 25. Social Technographics 2010 2006 Creators 24% Creators 13% Conversationalists 33% Critics 19% Critics 37% Collectors 15% Collectors 20% Joiners 19% Joiners 59% Spectators 33% Spectators 70% Inactives 52% Inactives 17% Source: Forrester Research
- 26. Social Technographics 2010 2006 Creators 24% Creators 13% Conversationalists 33% Critics 19% Critics 37% Collectors 15% Collectors 20% Joiners 19% Joiners 59% Spectators 33% Spectators 70% Inactives 52% Inactives 17% Source: Forrester Research
- 27. Social Technographics 2010 2006 Creators 24% Creators 13% Conversationalists 33% Critics 19% Critics 37% Collectors 15% Collectors 20% Joiners 19% Joiners 59% Spectators 33% Spectators 70% Inactives 52% Inactives 17% Source: Forrester Research
- 28. 3. What do I do?
- 29. Remember, it’s “Social” Media
- 30. Remember, it’s “Social” Media • We tell stories
- 31. Remember, it’s “Social” Media • We tell stories • We get together
- 32. Remember, it’s “Social” Media • We tell stories • We get together • We share pictures and home movies
- 33. Remember, it’s “Social” Media • We tell stories • We get together • We share pictures and home movies • We send messages to each other
- 34. Remember, it’s “Social” Media • We tell stories • We get together • We share pictures and home movies • We send messages to each other • We talk and share experiences
- 35. Remember, it’s “Social” Media • We tell stories • We get together • We share pictures and home movies • We send messages to each other • We talk and share experiences • We communicate across the world
- 36. 4. How far does Facebook reach?
- 37. Open Graph
- 38. Open Graph • Facebook is everywhere • Mobile and Desktop • Apps and websites
- 40. Time Spent On Site by Login Type Source: bit.ly
- 41. Time Spent On Site by Login Type 5 min No Login Source: bit.ly
- 42. Time Spent On Site by Login Type 8 min 5 min Standard Login No Login Source: bit.ly
- 43. Time Spent On Site by Login Type 12 min 8 min 5 min Social Login Standard Login No Login Source: bit.ly
- 44. Avg Page Views by Login Type Source: bit.ly
- 45. Avg Page Views by Login Type 4 No Login Source: bit.ly
- 46. Avg Page Views by Login Type 10 4 Standard Login No Login Source: bit.ly
- 47. Avg Page Views by Login Type 15 10 4 Social Login Standard Login No Login Source: bit.ly
- 48. Social Login by Provider Yahoo! 15% Twitter 10% Facebook LinkedIn 61% 2% Google 12% Source: bit.ly
- 49. 5. When should I post?
- 50. Facebook Twitter Tumblr Best 1pm-4pm 1pm-3pm 7pm-10pm after 8pm after 8pm Worst before 4pm before 8am after 3pm F Days W - 3pm M, T, W F nights
- 51. Facebook Twitter Tumblr Best 1pm-4pm 1pm-3pm 7pm-10pm after 8pm after 8pm Worst before 4pm before 8am after 3pm F Days W - 3pm M, T, W F nights
- 52. Facebook Twitter Tumblr Best 1pm-4pm 1pm-3pm 7pm-10pm after 8pm after 8pm Worst before 4pm before 8am after 3pm F Days W - 3pm M, T, W F nights
- 53. Facebook Twitter Tumblr Best 1pm-4pm 1pm-3pm 7pm-10pm after 8pm after 8pm Worst before 4pm before 8am after 3pm F Days W - 3pm M, T, W F nights
- 54. 6. How should I post?
- 55. Quick Summary of the Social Web
- 56. Quick Summary of the Social Web • Changed the way customers share information and connect with companies
- 57. Quick Summary of the Social Web • Changed the way customers share information and connect with companies • Broadened the channels available for obtaining and sharing information
- 58. Quick Summary of the Social Web • Changed the way customers share information and connect with companies • Broadened the channels available for obtaining and sharing information • Energized a new group of market mavens, creators, conversationalists and critics
- 59. Advertising Tips
- 60. Advertising Tips • Facebook users prefer to stay within Facebook. Bounce rate and time on site will fall by 41% and 51% respectively
- 61. Advertising Tips • Facebook users prefer to stay within Facebook. Bounce rate and time on site will fall by 41% and 51% respectively • Use an image, make it horizontal, close-up
- 62. Advertising Tips • Facebook users prefer to stay within Facebook. Bounce rate and time on site will fall by 41% and 51% respectively • Use an image, make it horizontal, close-up • The text should tell people why to follow the ad and set up the expectation for what to do next or what will happen if they do
- 63. Engagement Tips
- 64. Engagement Tips • Post for your fans, not when it’s convenient for you
- 65. Engagement Tips • Post for your fans, not when it’s convenient for you • Use images and video, be interactive
- 66. Engagement Tips • Post for your fans, not when it’s convenient for you • Use images and video, be interactive • Optimum timing is 1pm-4pm, peaks on Wednesday at 3pm
- 67. How to handle Negative Comments
- 68. How to handle Negative Comments • Respond quickly and message offline
- 69. How to handle Negative Comments • Respond quickly and message offline • Be professional, stay cool, keep it short
- 70. How to handle Negative Comments • Respond quickly and message offline • Be professional, stay cool, keep it short • Thank them and tell them what you will do
- 71. The New Timeline
- 72. The New Timeline • Depict behind the scenes activity
- 73. The New Timeline • Depict behind the scenes activity • Pin your featured content
- 74. The New Timeline • Depict behind the scenes activity • Pin your featured content • Ads more important than ever
- 75. The New Timeline • Depict behind the scenes activity • Pin your featured content • Ads more important than ever • Private message offline to reduce noise
- 76. The New Timeline • Depict behind the scenes activity • Pin your featured content • Ads more important than ever • Private message offline to reduce noise • Use great cover photos
- 77. The New Timeline • Depict behind the scenes activity • Pin your featured content • Ads more important than ever • Private message offline to reduce noise • Use great cover photos • Check updated analytics
- 80. “It's not that I'm so smart, it's just that I stay with problems longer...” - Albert Einstein
Editor's Notes
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n