16. Adding the tehsil boundaries The green lines are the tehsil boundaries & the white points are the tehsil towns
17. Adding highways The pink lines are the highways in Bihar. (The thicker lines are National highways & the thin lines are the state highways)
18. Adding the 1 lakh+ towns The red points are all the 1 lakh+ towns in Bihar
19. Adding villages & all towns The white points are all the villages & the red points are the feeder towns
20. Adding coverage information The white points are the villages we have not covered, the yellow points are villages that we have covered in the state & the red points are the feeder towns
72. Savings v/s Investments Investment Savings Stable future Increase value or decrease expenses Status symbol Comforts Source of income Provision for contingencies Female child Land / home Consumer durable ownership Vehicles ownership House renovation Shop / equipment Daily collection Post office schemes NSC LIC Your take on savings vs investment? Investment / Saving Intent / Trigger Avenues
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81. Has the Rural Consumer Changed? Lets look at some indicators
140. w e have thought of 3 story for the film which will be played simultaneously and each story depicts two endings .
141. { Story -1 } Film opens inside a house we see a family of four a man, his wife, 8 year old girl and a newborn baby. They all are watching television, in which a news correspondent comes to read news. The girl gets up holds a comb and starts reading the news as the correspondent reads. Cut to family smiling and appreciating her act. Cut to we see man’s picture on a wall with a ‘mala’ on it. Cut to we see people standing on the door asking for the money that is due on this family. Now we see wife crying and girl looking at her. Shot of both wife and daughter doing household work in a house Slow dissolve Now the film starts again and we see the same family of four a man, his wife, 8-year-old girl and a newborn baby. They all are watching television, in which a news correspondent comes to read news. The girl gets up holds a comb and starts reading the news as the correspondent reads. Cut to family smiling and appreciating her act. Cut to we see man’s picture on a wall with a ‘mala’ on it. Cut to we see people standing on the door asking for the money that is due on this family. Now we see wife about to break down just then a guy enters wearing a ICICI Prudential Life Insurance shirt, he comes and hands over a check of 5,00,000 Rs. Now we see people going out happily counting money. Now we see that same girl reading news on television. Cut to wife and daughter looking at the news with a smile on there face. Cut to on a split screen on one side is wife and daughter working in a house while on the other side is girl reading news on television.
142. VO: B adli Zarooratein, B adle Khwaab, B adli Duniya, B adle Aap . Super appears: ICICI Prudential LifeInsurance ‘Badlte saamay me aapka saathi’
143. { Story -2 } Film opens on a middle aged man, it’s early in the morning he walks into a cattle farm fills water in the tank, feeds cattle’s, sells milk, works in the farm, works in a kirana shop. He does lots of work with transition of time. One day he walks to his house holding tickets. He shows it to his family and tells them “Hum sab ghumne jaa rahe hain… shehar” everybody is excited and happy. Slow dissolve Cut to same story a middle aged man, it’s early in the morning he walks into a cattle farm fills water in the tank, feeds cattle’s, sales milk, works in the farm, works in a kirana shop. He does lots of work with transition of time. One day he walks to his house holding tickets. He shows it to his family and tells them “Hum sab ghumne jaa rahe hain… Videsh” everybody is excited and happy. Cut to on a split screen on one side we see him getting into a train with his family. While in the other one, we see him outside an airport with his family.
144. VO: B adli Zarooratein, B adle Khwaab, B adli Duniya, B adle Aap . Cut to the family standing outside airport that reads ‘Antar rashtriye hawai adda’. Super appears: ICICI Prudential LifeInsurance ‘Badlte saamay me aapka saathi’
145. { Story -3 } Film opens on an 18-year-old girl doing household work like cutting vegetables, cooking, cleaning house and studying. One-day one boy from a below middle class family comes to her house with his family and then she gets married to him. Then she leaves her parents house with her husband ‘Vidai’. She leaves home with her husband in a bullock cart. Slow dissolve Cut to same film an 18-year-old girl doing household work like cutting vegetables, cooking, cleaning house and studying. One-day one boy from above middle class family comes to her house with his family and then she gets married to him. Then she leaves her parents house with her husband ‘Vidai’. She leaves home with her husband in a car. Cut to on a split screen on one side we see her on a bullock cart. While in the other one, we see her in a car. .
146. VO: B adli Zarooratein, B adle Khwaab, B adli Duniya, B adle Aap . Cut to her mom and dad smiling and with satisfying looks on their face. Super appears: ICICI Prudential LifeInsurance ‘Badlte saamay me aapka saathi’
161. Mass Influence Programs But how can we bring about trust and credibility Awareness TOM Static Localized Agent Credentials Building Trust Interactive Events Frequency builders Sustenance Haats, Mandis & Feeder towns Religious Festivals Mela’s
162. But how can we bring about trust and credibility Awareness TOM Static Localized