Not sure what to say on social media? This presentation gives 31 simple ideas for status updates that business owners can use (one for every day of the month). These topics let you promote your business without talking only about your products and services.

1. Social Media
for CEOs
31 Posts
You Can Make to
Promote Your
Business
www.proresource.com
Judy Schramm, CEO
ProResource, Inc.
Copyright 2011 ProResource, Inc.

2. Not Sure What to Say
in Social Media?
HERE ARE 31 POSTS YOU CAN MAKE
(ONE FOR EVERY DAY OF THE MONTH)
PROMOTE YOUR BUSINESS
EDUCATE
GET PEOPLE EXCITED
www.proresource.com
Copyright 2011 ProResource, Inc.

3. Social Media for CEOs
1. Explain news.
Pass along industry news and interpret it.
Take one item that was in your inbox this
morning and explain why this matters to
people in your industry. What does it
mean for them?
www.proresource.com
Copyright 2011 ProResource, Inc.

4. Social Media for CEOs
2. Share a link.
Pick one website you find useful in your
work and explain briefly why or how you
use it.
www.proresource.com
Copyright 2011 ProResource, Inc.

5. Social Media for CEOs
3. Give a tip.
Share advice related to your business:
shortcuts, tricks, simple techniques.
Choose one simple thing prospects or
customers could do to get better results.
www.proresource.com
Copyright 2011 ProResource, Inc.

6. Social Media for CEOs
4. Tell an insider secret.
Share information most people don’t
know about your industry. What do
experts like you know that most people
don’t? This might include things to avoid,
early signs of trouble, quick fixes…
www.proresource.com
Copyright 2011 ProResource, Inc.

7. Social Media for CEOs
5. Give kudos.
Have any of your clients, partners or
employees received awards or
commendations recently? Has someone
been certified, hit a milestone, achieved a
goal? Congratulate them!
www.proresource.com
Copyright 2011 ProResource, Inc.

8. Social Media for CEOs
6. Share a client success.
When clients get great results from your
products or services, let everyone know.
You don’t need to name the client if you
don’t want to – you can just say “a client”
or “one of our Fortune 500 clients.”
www.proresource.com
Copyright 2011 ProResource, Inc.

9. Social Media for CEOs
7. Appreciate people who
go the extra mile.
Has someone you work with gone above
and beyond recently? Acknowledge their
efforts.
www.proresource.com
Copyright 2011 ProResource, Inc.

10. Social Media for CEOs
8. Share a statistic.
Is there a number you’ve seen recently
that you found interesting? Pass it along
and explain why it matters. It can be an
industry statistic or data you’ve collected
in your business – maybe you’ve noticed
that 15% of your clients are insurance
agents or you’re getting more 23% more
leads from Facebook than Twitter.
www.proresource.com
Copyright 2011 ProResource, Inc.

11. Social Media for CEOs
9. Help people do it
themselves.
DIY (Do It Yourself) tips are highly
valued. Are there simple things people
could be doing to get started down the
right path? Teach them.
www.proresource.com
Copyright 2011 ProResource, Inc.

12. Social Media for CEOs
10. Ask for advice.
A good way to spark conversations is to
ask for recommendations. You could ask
about vendors, service providers, or
preferred methodologies. Or you could
ask about restaurants and movies.
www.proresource.com
Copyright 2011 ProResource, Inc.

13. Social Media for CEOs
11. Share a favorite.
Do you love your new gadget? Just read a
new book that was great? Ate a delicious
meal? Tell people about it and share what
you liked best.
www.proresource.com
Copyright 2011 ProResource, Inc.

14. Social Media for CEOs
12. Give a holiday
greeting.
Wish your connections a fun holiday,
enjoyable long weekend, happy birthday.
www.proresource.com
Copyright 2011 ProResource, Inc.

15. Social Media for CEOs
13. Be impressed by a
celebrity.
When you have a close brush with a
celebrity or get to meet a politician or see
a sports figure play, let people know you
thought it was cool.
www.proresource.com
Copyright 2011 ProResource, Inc.

16. Social Media for CEOs
14. Tell a story.
Share an anecdote about what happened
when you were helping a client. A good
story will have a greater impact, will stay
with people longer, and will get passed
along more than when you simply talk
about your products and services.
www.proresource.com
Copyright 2011 ProResource, Inc.

17. Social Media for CEOs
15. Introduce a team
member.
Introduce the people who work with you
and tell stories about how they contribute
to your company’s success. This kind of
transparency makes people even more
comfortable with your business.
www.proresource.com
Copyright 2011 ProResource, Inc.

18. Social Media for CEOs
16. Endorse a charity.
Share information about an event you are
participating in or sponsoring. Let people
see that you give back and use your
influence to benefit a cause that matters
to you.
www.proresource.com
Copyright 2011 ProResource, Inc.

19. Social Media for CEOs
17. Be quirky.
What have you done recently that is
interesting or unusual? Everyone wants
to be associated with people who are
worth talking about. Don’t be afraid to
share tidbits about your hobbies or
interests.
www.proresource.com
Copyright 2011 ProResource, Inc.

20. Social Media for CEOs
18. Brag a little.
Has your company achieved a milestone
recently? Have you won an award? Hit a
sales goal? Let people know. Give them
an excuse to reach out and congratulate
you.
www.proresource.com
Copyright 2011 ProResource, Inc.

21. Social Media for CEOs
19. Share your struggles.
CEOs are human too. Let people see that
everything doesn’t come easily to you.
Maybe you are trying to lose weight or
eat more healthfully. Talk about
something that makes it easy for people
to identify with you.
www.proresource.com
Copyright 2011 ProResource, Inc.

22. Social Media for CEOs
20. Conduct a poll.
Pick an area where you’d like feedback
from your connections. Maybe a business
question or something you are debating
internally. Set up a simple poll and let
people help you.
www.proresource.com
Copyright 2011 ProResource, Inc.

23. Social Media for CEOs
21. Be a friend.
Let people see you doing nice things for
your friends and family – planning a
birthday surprise, searching for the
perfect present.
www.proresource.com
Copyright 2011 ProResource, Inc.

24. Social Media for CEOs
22. Celebrate a deal.
Did you just land a big deal that you’ve
been working on for months? Sign a new
partner? When you close a big deal, share
the news. Don’t give away confidential
information, but allow people to share
your joy in triumphs, both small and
large.
www.proresource.com
Copyright 2011 ProResource, Inc.

25. Social Media for CEOs
23. Show ethics.
Stand up for what’s right. When someone
has been mistreated, show that you care
about making it better.
www.proresource.com
Copyright 2011 ProResource, Inc.

26. Social Media for CEOs
24. Thank someone who
referred.
If you want more referrals, let people see
that you already get a lot of referrals.
Saying thank you in public does that. It
also promotes your business, the person
who referred, and the person who got
referred (if you mention them).
www.proresource.com
Copyright 2011 ProResource, Inc.

27. Social Media for CEOs
25. Open a window on
your life.
Every once in a while, share something
from your personal life. Talk about your
kids or your pet or your vacation or your
house or a friend.
www.proresource.com
Copyright 2011 ProResource, Inc.

28. Social Media for CEOs
26. Meet Oprah.
Want to meet someone important? Start
by following them, forwarding their
news, supporting their posts,
commenting on what they are doing. It
could be the start of a great
relationship…
www.proresource.com
Copyright 2011 ProResource, Inc.

29. Social Media for CEOs
27. Apologize.
If you have made a mistake (or your
company has), own up and apologize as
quickly as possible.
www.proresource.com
Copyright 2011 ProResource, Inc.

30. Social Media for CEOs
28. Thank someone.
Pick someone who has done something
nice for you recently and show your
appreciation. A simple “thank you” goes
a long way.
www.proresource.com
Copyright 2011 ProResource, Inc.

31. Social Media for CEOs
29. Acknowledge expertise.
Forward useful content from the people who
matter in your industry. If you can bring
yourself to do it, you can even share
information from competitors.
www.proresource.com
Copyright 2011 ProResource, Inc.

32. Social Media for CEOs
30. Be a mentor.
If there are young people who are
promising in your industry, forward their
posts too. Comment on what they are
saying and add your insights.
www.proresource.com
Copyright 2011 ProResource, Inc.

33. Social Media for CEOs
31. Talk about a trend.
As a CEO, you have a unique view of your
industry. What is a recent trend you have
noticed? Ask others if they see the same
thing – this is a good way to start a
conversation. Talking about trends is also
a good way to get more attention from
the media.
www.proresource.com
Copyright 2011 ProResource, Inc.

34. Social Media for CEOs
Quick summary of good themes for CEOs:
Share your knowledge.
Filter and interpret news.
Show that you care about quality.
Provide transparency into your company.
Show that you are associated with equally impressive
people, both inside and outside your company.
• Show that you are on top of what is happening, both in
your industry and in your company.
• Who are you behind the mask? Let people see how kind
and helpful you are.
•
•
•
•
•
www.proresource.com
Copyright 2011 ProResource, Inc.

35. Questions?
35
Judy Schramm
ProResource, Inc.
+1 703-824-8482
judy@proresource.com
Twitter: @proresource
Blog: www.MarketingIdeasYouCanCopy.com
We design LinkedIn lead generation
and lead nurturing programs
for B2B tech firms.
www.proresource.com
Copyright 2011 ProResource, Inc.