1. IN&M (Northern Ireland) Digital - An Overview

3. News – www.belfasttelegraph.co.uk Facebook 4,750 fans Twitter 4,500 followers Socially engaged +8% yr on yr driven by increase in online only readership up from 76,000 in 2009 to 103,000 in 2010 Multiplatform Readership Business - 400,000 pi monthy Sport – 950,000 pi monthly Entertainment – 1,300,000 pi Life and Style - 750,000 pi Telebest – 250,000 pi monthly Sections News Most visited section 14,000,000 Page Impressions 144,560 Regular Readers (4+ 7days) Daily news bulletin 3,800 Weekly Business Digest 3,300 Email alerts 87% - NI news Reasons to visit 50% search, 20% direct Traffic sources Morning – lunchtime peak Time of day Monday to Thursday Day of week Third level Education £27k plus Household income BC1 Social Group 25 to 45 yrs Age 55% male Gender 60% UK and Ireland Geographical Breakdown 255,630 Frequent Readers (8+ 30 days) 1,350,000 Total Readers Audience profile

5. Property – www.propertynews.com 62% without Children 65,000 45,000 opted for third party emails Registered members Facebook presence Socially engaged Residential Sale Residential Rental New Homes Commercial Overseas Sections Search results Most visited section 22,000,000 Page Impressions 144,560 Regular Readers (4+ 7days) Daily property notifications 15,000 Email alerts 31% repeat buyer, 26% renter,21% first time buyer Reasons to visit All day 10am – 10pm Time of day Saturday to Wednesday Peak days Third level Education £25k plus Household income ABC1 Social Group 74% under 40 Age 61% Female Gender 91% NI Geographical Breakdown 73% returning, 27% new per month Visitors 350,000 Total Readers Audience profile