2. Modern websites – features and case study

3. Driving traffic to websites –3 main methods

4. The Social Media Model

5. Q & A and tea break

6. Your marketing activities

7. Implications for business

8. The Big 3 – facebook

9. The Big 3 – Linked In

10. The Big 3 – Twitter

12. 1992–1995: Growth of the WWW

13. 1996–1998: Commercialization of the WWW

14. 1999–2001: "Dot-com" boom and bust

15. 2002–present: The Web becomes ubiquitous

16. Web 2.0

19. Less static content and more fresh content

20. Ability to add fresh content. Blogs and articles etc.

21. Keyword rich content

22. Social Media sharing buttons

23. Ability to generate comment

24. RSS FeedsCase Study: http://www.projectbook.co.uk/

25. RSS feeds Really Simple Syndication (RSS) http://www.projectbook.co.uk/go/rss_Feeds.html http://www.google.com/ig

26. Driving traffic to your website The main 3 methods: http://ow.ly/4MLmr Pay per click i.e.: Google ad words (Pros and cons) Search Engine Optimisation (SEO) to rank high in the natural listings Social Media

27. The Social Media Model E N G A G E A N D E D U C A T E Y O U R A U D I E N C E Engage Talk Inform RSS | Info | Re-tweets Your Website New Content Blog Articles News Events Engaged 50 Semi – engaged 300 Not engaged – inconsistent | info resources 650 AUDIENCE A U D I E N C E O F 1 0 0 0 Engage Talk Regularly Meet Tweetup or privately Contact DM or phone D E V E L O P A D V O C A T E S | E N G A G E + N U R T U R E

28. Q & A But what does that mean!? Tea Break

29. Implications for Business

30. The Big 3 - facebook Case Study: http://www.facebook.com/projectbook

32. Promote your page

33. Email and blog it

34. Send updates to your fans

35. Subscribe to similar fan pages and groups

38. Start Connecting to People you Know

39. See your Contacts Contacts.

41. Q & A But what does that mean!? Lunch

43. Twitter who will tweet?

44. Twitter task

45. Twitter applications

46. Twitter terminology

47. Twitter: who to follow

48. Lets get social

49. 8 styles of tweets

50. Twitter abbreviations

51. Building your audience

53. Connecting people

54. Building Relationships

55. Making Friends

56. Getting in touch quickly

57. Telling People what you’re doing

58. Customer Relations/ Reputation management

59. Brand Building

60. News

61. Promotion

62. Events

63. Being Somewhere Else

64. Discovering Brilliant Minds

65. Opinion

66. CrowdSourcing – Ideas – Learning – Advice – Research

67. Information

70. Determining your target audience – Who are they?Get started with Twitter – The basics Setting up an account – the essentials Location: choose the nearest town or area and add UK Do not protect your tweets Bio: Should be non sales and clear about what you offer and include info about your interests – needs to be human www.twitter.com/projectbook

71. Twitter applications Two main applications: Tweet deck Hootsuite http://hootsuite.com/dashboard

72. Basic twitter terminology The use of @, RT, DM & #Hashtags @username RT – posts a carbon copy of someone else’s tweet (it’s like an endorsement and should be of interest to your followers) DM – direct message – like sending an email (no-one else can see) Use this for sensitive issues, sending your mobile no. Etc #Hashtags use to promote a given subject e.g. #election Adding links, photos and using URL shorteners

76. 8 styles of tweets Styles General Direct to someone Start a topic of conversation Thought leadership Topical Provoking Humorous Promotional “Know me, like me, follow me” Who you are determines your conversation...

77. Twitter abbreviations @ Reply to [username] AFAIK As Far as I Know b/c Because BFN Bye For now BR Best Regards BTW By the Way DM Direct Message. d username sends one. EM Email FB Facebook FF Usually #FF for Follow Friday. #FollowFriday is supposed to work better than it does. If you #FF someone, take the characters to explain why. F2F Face To Face FWIW For What It’s Worth HTH Hope That Helps IMHO In My Humble Opinion IMO In My Opinion J/K Just Kidding LI LinkedIn LMK Let Me Know LOL Laughing Out Loud OH Other Half RE In reply to. As in, use RE for @replies on Twitter. RT Retweet TMI Too Much Information Via “via” is not an abbreviation or acronym. It simply means that a tweet is from @username, though in some cases it may mean that it’s also an exact retweet. YW You’re Welcome Change an and to an & sign :) :-) ;) :o)

78. Building your audience Regularly follow people each day and talk to them as people (try not to talk too much about your business/organisation etc.) When people follow you back, talk to them and start building a relationship. When you reach 300 - 500 followers start to talk more about your business or organisation etc. Start to write and promote your events, articles, blog posts etc on your website. Make sure your content is successful at educating people about who you are and what you do. Tell a story - http://cctphotography2011.posterous.com/ As relationships with people build consider contacting them and attending meet ups organised by other twitterers.

79. Q & A But what does that mean!? Finish