Getting Students into Digital Magazines
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I gave this presentation at the Association for Education in Journalism and Mass Communication Southeast Colloquium at Virginia Tech in March 2012. It draws upon my experience as a journalism instructor and as the magazine correspondent for PBS MediaShift, which has given me the opportunity to talk with a variety of magazine professionals about the challenges and opportunities of their industry's move into the digital age.
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Getting Students into Digital Magazines
- 1. Digital Magazines Getting Students Into... Susan Currie Sivek, Ph.D. Linfield College AEJMC Southeast Colloquium 2012
- 2. “Paper to Pixels” • More than just a shift in delivery method... • ...mindset, production process, content, audience expectations, and more all have changed!
- 3. Rethink Reporting • Sports Illustrated: "There is no 'digital department'" • Produce multimedia alongside print content • Co-teaching opportunities: tools + writing
- 4. Reimagine Narratives • What other forms could traditional magazine story types take when digital? • How-to: Interweave • Travel: Once Magazine • Data: not just for newspapers • Students need to see, touch innovations
- 5. Revisit Advertising • Interactivity presents new opportunities for reader engagement • Mobile, geolocation tools...? (For content too) • Sponsorship opportunities
- 6. Repurpose Social Media • Beyond linking • Incorporate aggregation and crowdsourcing into magazine content: Ladies Home Journal • Give readers opportunities to share digital magazine content
- 7. Restructure Work • Brainstorm partnerships for funding, free labor • Computer science faculty and students, PR/ad students, campus web designers, loyal alumni, local media, community supporters • Hacks/Hackers model
- 8. Reexamine Students’ Experience • Time digital magazine release so students can examine and reflect upon reader data • Workload issues (also for faculty): shoehorning multimedia into formerly writing-focused courses
- 9. Reconsider “Magazine” • What is a magazine anyway? • Juan Señor, Innovation in Media: the magazine as "content proposition" • Is print format ideal or even necessary? • Creative ways of using print: McSweeney’s boxes • No wrong answers
- 10. Reshape the Magazine Mindset • Collaborative • Adaptable • Imaginative • Critical and ethical • Use digital tools...don’t let them use us
- 11. Share Your Innovations! • Conferences • Blogs and Twitter • (Model what we want students to do...) Susan Currie Sivek ssivek@linfield.edu @profsivek
Editor's Notes
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- \nCollect photos, audio, video while reporting to use on web, in tablet editions, in social media\n\nExample: Esquire video "story trailer" produced with digital interview recordings, 911 call, author's photos\n
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- Beyond dissemination: community engagement, moderation\n\n
- Hacks/Hackers as a model for collaboration\n
- Workshops focused on various tech tools prior to enrollment in production course: certificate program?\n
- Topic as mechanism for gathering related content; not a specific form, e.g., print\n\nPrint-on-demand is another option\n
- Imagine user experience, audience’s desires...not what they want to do on their own\nCritical and ethical: analyze role of tools used, be sure they aren’t using us...\n
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