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Three simple tips to improveyour online effectiveness,[object Object],presented by Rad Dougall founder of,[object Object]
The tips,[object Object],1 – Maximise Google Analytics,[object Object],2 – Write Engaging Content,[object Object],3 – Consistent social presence & monitoring,[object Object]
Maximise Google Analytics,[object Object]
3 tips for the price of 1,[object Object],Traffic Sources > Search Engines,[object Object],Content >Top Content Report,[object Object],Custom Reporting,[object Object]
Identify frequent referrers,[object Object],Analyse online marketing effects,[object Object],Specifically PPC,[object Object],See where you need to improve,[object Object],Traffic Sources,[object Object]
See what your doing well,[object Object],Identify content visitors want,[object Object],Identify pages to improve,[object Object],Content > Top Content Report,[object Object]
Focus on metrics important to you,[object Object],Spend less time getting them,[object Object],Custom Reporting,[object Object]
Get Analytics,[object Object],View reports and act,[object Object],To-do for tip two,[object Object]
Write Engaging Content,[object Object]
The Bin Man,[object Object],The Newspaper Editor,[object Object],The Nuclear Physicist,[object Object],A little example,[object Object]
Do’s and Don’ts,[object Object],Great title,[object Object],Attractive first sentence,[object Object],Write naturally,[object Object],Don’t waffle,[object Object],Don’t try to ‘keyword stuff’,[object Object],Always proof read,[object Object]
Catching fish for food or pleasure is a timeless activity. For many, following a passed on tradition, catching fish is just an easy activity they are used to. There is some level of skill required and these useful tips to help you catch fish would be dependent on the type of fish desired and the fishing site.,[object Object],There are plenty of ways to catch a fish, but here let’s focus on the ones that live in water. If you’re a newbie angler, there’s key areas we’ll cover: essential equipment, bait, location, when to fish and how long to wait between bites. Then we’ll move to hooking the fish, reeling it in and removing the hook with the least amount of trauma possible.,[object Object]
Think about these,[object Object],Does your front page immediately say what you do?,[object Object],Can visitors find everything on your site easily?,[object Object]
Write for your audience,[object Object],Monitor Continuously,[object Object],To-do for tip three,[object Object]
Consistent social presence & monitoring,[object Object]
Successful social presences,[object Object],Deal announcements,[object Object],Customer support,[object Object],Feedback,[object Object],Generate a positive brand image,[object Object],News,[object Object]
Empty pages,[object Object],Lack of focus,[object Object],No customer interaction,[object Object],Lack of thought,[object Object],Bad grammar,[object Object],Lack of personal / professional separation,[object Object],Pitfalls to avoid,[object Object]
CoTweet,[object Object],HootSuite,[object Object],FrisbeeSocial,[object Object],Social Media management tools,[object Object]
Multiple accounts,[object Object],Multiple users / staff,[object Object],Shifts,[object Object],Scheduling,[object Object],Reports,[object Object],Monitoring,[object Object],Monitoring,[object Object]
Update regularly,[object Object],Don’t leave your feeds dry,[object Object],Be transparent,[object Object],Be timely,[object Object],Make sure you have a focus for your channel,[object Object],Check weekly,[object Object],Monitor brand sentiment,[object Object],Quality check tweets,[object Object],Online content lives forever,[object Object],Separate personal & professional,[object Object],To-do for tip three,[object Object],Have a social media policy,[object Object]
To-do recap,[object Object],Maximise Google Analytics,[object Object],Write Engaging Content,[object Object],Get Analytics,[object Object],View the reports,[object Object],Act on the information,[object Object],Write for your audience,[object Object],Monitor continuously,[object Object],Social Media monitoring,[object Object],Update regularly,[object Object],Check weekly,[object Object]
www.kissinsights.com,[object Object],Free visitor surveys,[object Object],Get direct feedback,[object Object],One more thing,[object Object]
Thank You,[object Object],studioworks.eu,[object Object]

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ProfCat 2011:two - StudioWorks

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Editor's Notes

  1. easily quickly simply this month without spending money - not a lotAgencies including us normally charge to set up / researchif you can start yourself, who wouldn’t give it a shot first before calling us in?As we go think about what you do currently how could you improveRemember more that can be done in each area I’m just giving you an ‘quick dip’If you find success we can help you further.
  2. 1 – reasons goals results2 – have it know about it use it3 – get reports act on them measure conversions4 – multiple device access mobile older browsers5 – use it consistently is it empty not sure why have it / need it
  3. Most websites have some form of metrics systemMost of those are running Google AnalyticsI am assuming you already have this if not - fear not it can be done easily
  4. 3 reports you need to use1 – setting up YOUR goals and measuring them2 – what sources are working for YOU3 – what content is popular / not4 – going a little deeper with customisationReports are complex without experience need a little time understand the platformhappy to answer questions after this event
  5. Rads.me.uk -> meetdraw post – how helps local digitaltwitter worked best after direct links – could be untracked twitter1 - which to maintain / improve2 - e.g. tagged email campaigns – next tip- which ppc campaigns are working best
  6. Rads.me.uk and meetdraw postmeetdraw post was generating majority of traffic which in turn boosted traffic to homepage hugely
  7. FinallyIf comfortable with analytics encourage to look at building your own custom reportsEasy, guided, step by step, creation process
  8. Check you have itIf not enlist some help to get it operationalRemember your loginUse the 2 standard reports to begin withTry different promotional activitiesAct on the information
  9. Really think about your postingAre you writing something you understand or your audience?Look at analytics see whats popular / not
  10. Bin Man – too much technical language?Editor – Poor grammar and uninteresting?Physicist – Written for a child?
  11. Applies to blog posting as well as static content writing
  12. Keyword stuffingSurplus words
  13. These might not be questions for you and your team.Try and ask your customers and people who will give you a completely honest opinion
  14. We can do copywriting based on keyword research on Google analysis of your target market(s)Try yourself first
  15. Picked on these cause they are common culprits for lack of consistencyApplies to all forms of digital presence – website, email, social and advertising14:00
  16. Looking mainly at twitter but applies across the board – why have a social presence?Deals, offers and competitionsQuick customer supportProduct and service feedbackBrand awareness, loyalty and closer to customersPromote blogs, websites and other newsThese uses work becauseThe message is focusedResponses are timely – small news delivered at the right time – better than a whole report ages laterThey are constantly active channels
  17. Something for all companies to try now there is a free version – paid version also monitors facebook
  18. People like to put a face to the name – faces of Virgin and Apple?Not the same as “no press is bad press - Rather not have a presence than have a bad oneMore than a third of businesses check candidates social presence – stands to reason that they thoroughly check out you tooDo you have a social policy to control what your employees say about your brand?Remember online lives forever123people.co.uk – stumbled on artwork from 1st year uni 2002 still available even though my portfolio went years ago.
  19. 16:30
  20. Thank youPlease put some of what we’ve covered into actionhave any questions see me here or contact StudioWorks after happy to help answer questions on topics for attendeesRemember if you find success want to improve on please get in touch.Over to Emma