1. Five simple ways to improveyour online effectiveness presented by Rad Dougall founder of

2. The tips 1 – Why do you have a website? 2 – Maximise Google Analytics 3 – Complete email campaign cycle 4 – Make everything accessible 5 – Consistent social presence

3. Why do you have a website?

4. Two key reasons e-commerce brand & information Make sure you are competing Ensure customers can find you To strengthen your brand To keep in touch Sell to a wider audience Keep costs down Promote your products Always open

6. Target audience

7. Focus your online efforts

8. Slim down or fatten up your site?

9. Other complementary tools / activitiesYour Goals

10. Write out your goals Keep them simple Be focused on your sector Collect feedback from users Shape your site Gradually apply changes Monitor their effect To-do for tip one

11. Maximise Google Analytics

12. 4 tips for the price of 1 Goals > Funnel Visualization Traffic Sources > Search Engines Content >Top Content Report Custom Reporting

13. Identifies ‘leaks’ in your site Improve conversion rates Optimise PPC & email marketing Goals > Funnel Visualization

14. Identify frequent referrers Analyse online marketing effects Specifically PPC See where you need to improve Traffic Sources

15. See what your doing well Identify content visitors want Identify pages to improve Content >Top Content Report

16. Focus on metrics important to you Spend less time getting them Custom Reporting

17. Get Analytics Check you have it If not enlist some help to get it operational Remember your login View the reports Use the 4 reports to begin with Try different promotional activities Act on the information To-do for tip two

18. Complete email campaign cycle

19. 42% of business users check their business email while on holiday. 53% of business users check their email six or more times per working day. 34% of internet users check their email continuously throughout the day. 96% of internet users' main reason for being online is email. Do you use email campaigns? (Source: Forrester Research, and Jupiter Communications)

21. Quick overview report Easy to understand Easily see popular information Link activity report

22. Interest quickly dissipates Keep it short & to the point Optimise your title wording Make it scan friendly Link activity overlay 15% 10% Titles example: 3 tips for improving email usability and response rates or Email usability: 3 tips for improving your response rates 5%

23. Useful insight into behavior Illustrates many of the basic email principals Heat map analysis (Source: Jackob Nielsen Research)

24. Email clients have varied skills Focus on users requirements Ensure compatibility Email client breakdown

25. Spot trends Analyse what works for you Improve again and again Compare > Spot trends

26. Look at the reports Feed back the data To-do for tip three

27. Make everything accessible

28. Why should I? Web access is available everywhere Technology is constantly changing Assistive devices are much more common NFB v. Target (2006)

29. 2011 2001 1991 FireFox IE Chrome Opera Safari

30. Test your site Internet Explorer, Safari, Firefox, Opera, Chrome Test older browser versions From mobile platforms – iOS, Android, Windows, Palm, Symbian http://validator.w3.org/ Tweak your site Make the simple changes Create an improvement plan for larger issues To-do for tip four

31. Consistent social presence

32. Successful social presences Deal announcements Customer support Feedback Generate a positive brand image News

33. Empty pages Lack of focus No customer interaction Lack of thought Bad grammar Lack of personal / professional separation Pitfalls to avoid

34. Multiple accounts Multiple users / staff Shifts Scheduling Reports Monitoring Co-Tweet™ social management www.cotweet.com

35. Update regularly Don’t leave your feeds dry Be transparent Be timely Make sure you have a focus for your channel Check weekly Monitor the public chatter about your brand Quality check tweets Online content lives forever Separate personal & professional To-do for tip five Get CoTweet™

36. Why do you have a website? Write out your goals Shape your site To-do recap Maximise Google Analytics Get Analytics View the reports Act on the information Complete email campaign cycle Make everything accessible Look at the reports Feedback the data Test your site Tweak your site Consistent social presence Update regularly Check weekly Use CoTweet™

37. (Source: Wayback Machine, archive.org)

38. The End over to Emma James fromTasty Marketing studioworksdigital.com