Audience and Audience Measurement (Ratings)

AUDIENCE AND AUDIENCE MEASUREMENT

Two Types of Audience Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quantitative Research ,[object Object],[object Object],[object Object]

TV Audience Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Universe Estimate ,[object Object],[object Object]

DMA ,[object Object],[object Object],[object Object],[object Object]

HUT ,[object Object],[object Object],[object Object],[object Object]

PUT ,[object Object],[object Object],[object Object],[object Object]

Rating ,[object Object],[object Object],[object Object],[object Object]

Share ,[object Object],[object Object],[object Object]

Coverage ,[object Object],[object Object],[object Object],[object Object]

Calculating HUT, Ratings, Share ,[object Object],[object Object]

Calculating HUT, Rating, Share ,[object Object],[object Object],[object Object],[object Object],[object Object]

Nielsen Media Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TV / Cable / Radio Terms ,[object Object]

Radio Audience Terms ,[object Object]

ADI ,[object Object],[object Object]

Radio Measurement Terms ,[object Object],[object Object],[object Object],[object Object]

New Media Terms ,[object Object],[object Object]

Types of Qualitative Research ,[object Object],[object Object],[object Object],[object Object],[object Object]

Psychographics ,[object Object],[object Object]

Advantages of Pyschographics ,[object Object],[object Object],[object Object],[object Object]

Psychographics most useful for ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Limitations of Psychographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Psychographic Research ,[object Object],[object Object],[object Object],[object Object],[object Object]

Different ways to classify ,[object Object],[object Object],[object Object]

[object Object],[object Object]

Audience and Audience Measurement (Ratings)

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Audience and Audience Measurement (Ratings)