This document discusses China Eastern Airline, including its headquarters, scope of business, mission and values, use of social media, and corporate social responsibility efforts. It notes that China Eastern is headquartered in Shanghai and engages in air transportation and related products. The airline values being preferred by customers, satisfactory to shareholders, and trusted by society. It has used social media like microblogs and Facebook to understand customer feelings. China Eastern has also participated in evacuating Chinese citizens during civil conflicts in Libya and Egypt in 2011 and providing disaster relief for earthquakes in China and Japan.

1. Final Project
Joshua Lu
MBA589

2. Major airlines
Air China
China southern
China Eastern

3. China Eastern Airline
• China Eastern Airline
headquartered in
Shanghai, The scope of
business includes public air
transportation, general
aviation and air transport
operations and the
production and sale of
related products,

5. Mission and value
• cherished by staff, preferred by
customers, satisfactory to shareholders and
trusted by society

6. Media
• In 2010, China Eastern Airline officially opened
the micro-blog (twitter). And in 2008 they join
the Facebook. That communication platform
helps them to know that passenger’s feeling.
They not only focus on safety and reputation but
also they attach great importance on social
responsibility.

7. Media
• The Chinese miracle on the Hudson

8. CSR
• In 2011, Libya and Egypt outbreak civil war, Yunnan and Japan
broke in big earthquakes. China eastern airline participated in the
evacuation of Chinese citizens from Egypt and Libya, as well as the
support of emergency earthquake transport in Yunnan and Japan.
• 53 overtime charter flights were successfully sent to evacuate
around 12,000 passengers
• Provide approximately 143 tones of supplies for the purposes of
evacuation, disaster relief and peacekeeping.

9. CSR

10. Actionable Recommendation
• listen attentively to junior employees
• making variation service brand objective