The document proposes a marketing plan to launch a new comic book called "Mungle" in India. Key points: 1) Mungle features animal characters like Billoo who establish a mobile network in the jungle. 2) The plan includes promotions at malls, schools and online to engage children aged 4-8 and their parents. Games and activities will introduce the characters. 3) Merchandise like clothing, accessories, games and apps featuring the Mungle characters will also be developed and distributed through retailers and mobile networks to build the brand.

1. Mungle – Demo plan Creative Showcase

5. Billoo - The Cable Guy

6. Prinsss - The ‘extra’ seeker

7. Dollar – The richi rich

8. Rani – The short tempered, Billoo’s Protector

9. All Star in Mungle

16. Mall Activities

18. Billoo ki pooch lagao

20. Guess the character???

22. Painting competition at schools

24. Mungle-o-Mania

26. The Mungle community on Orkut Mungle Community

27. Community in Facebook

28. Web Avatars - Billoo

31. Merchandise-The Coloring Book Mungle Coloring Book

32. Jigsaw puzzles

33. Bed Sheets with character imprints

34. Mungle shirts- Front and Back Billoo Rani

35. Tiffin boxes, Bottles, Pencil boxes for kids

36. Stickers

38. Mobile applications : Feed Dollar-Get $$$

39. Promotion of Mungle through Airtel

40. Distribution through network providers Jerry do you know what’s the hot news at Mungle?? Ya! Get Airtel and you get wallpapers, games and comic strips all free

42. Munglolympics

44. Mungle – the Unique Jungle Thank You Ashutosh Pande FPG0709/028 IBA-GN