Results from the study carried out by the CreBiz Project, a project being developed under the Erasmus framework to create a Business Development Laboratory Study Module for undergraduate and graduate students who have potential to be (self) employed after their graduation in the field of creative industries. The project is developed in three European universities: University of Turku (Finland), University of the West of England (UK), ISCTE-Instituto Universitário de Lisboa (Portugal) and Universidad de Navarra (Spain).

1. PILOT EVALUATION INSIGHTS
Learning how to do it better
CHARO SADABA
CreBiz O.I.L.
24.Feb.2015

2. PILOT EVALUATION INSIGHTS
Evaluation as an essential part of the process
Part of the but trying to keep an external view
Team at the Center for Internet Studies and Digital Life (University of
Navarra)
- Prof. Angel Arrese
- Prof. Ramón Salaverría
- Samuel Negredo, Ph.D.
- With the assistance of: Prof. Robert Picard (Oxford University)
Our evaluation includes:
• Handbook
• Pilot course
• Open Innovation Labs (1 general one, 1 more per country)

3. PILOT EVALUATION INSIGHTS
Evaluating the Pilot Course (WIP)
3 different course structures (from an extended version during three
months to a short and intensive one of 24 hours)
Number of participants: 37-40
Evaluation tools:
• Pre-pilot survey (students demographics&background,
expectations)
• Post-course survey (contents, structure, materials, etc)
• In depth interviews with professors, students and coordinators
• Observation: we attended the last session of each course (taking
pictures, visiting the facilities, observing dynamics)

4. Why are you interested in this course?
PILOT EVALUATION INSIGHTS

5. What do you expect from this course?
PILOT EVALUATION INSIGHTS

6. Where do you think this kind of subject
should be located?
PILOT EVALUATION INSIGHTS

7. The course objectives were clear
PILOT EVALUATION INSIGHTS

8. The workload was easy to manage
PILOT EVALUATION INSIGHTS

9. “I think I have made progress in this
course”
PILOT EVALUATION INSIGHTS

10. While learning material has been well
rated as relevant and useful…
PILOT EVALUATION INSIGHTS

11. Recommended reading books and
documents are not so well considered
PILOT EVALUATION INSIGHTS

12. “The course stimulated my interest and
thought on the subject area”
PILOT EVALUATION INSIGHTS

13. • “It made me think about new and different possibilities
for my life and about the importance of thinking
different nowadays to improve yourself and
career”(ISCTE, best)
• “It promoted us to think out of the box. The feedback
from the professors was very useful”(Turku, best)
PILOT EVALUATION INSIGHTS

14. “My expectations have been met”
PILOT EVALUATION INSIGHTS

15. • “The people I have met, the people running the course,
the speakers, the introduction to everyone at persuasive
media and the professional involvement and enjoyment
of the whole course pulled together to make an
excellent experience”(UWE, best)
PILOT EVALUATION INSIGHTS

16. “My entrepreneurial thinking has been
reinforced”
PILOT EVALUATION INSIGHTS

17. To improve: lack of diversity, more
defined briefings
• “Join people from different backgrounds/study fields
“ (ISCTE)
• “More time and involving more departments for varied
ideas”(Turku)
• “The briefs were interesting, but we would have
progressed more with a focused one”(UWE)
PILOT EVALUATION INSIGHTS

18. Best
PILOT EVALUATION INSIGHTS

19. To improve
PILOT EVALUATION INSIGHTS